All Posts By

Bryan Falla

Google

Google Merchant Center Next Limitations

Google Merchant Center next is out offers a host of new features — and challenges. In this post, we dig into how to how to make the most of the New Merchant Center. Dive into the full post to learn more!

Posted on 
Sep 20, 2024
  by
Bryan Falla
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Instagram

From Likes to Purchases: How Shops are Using Instagram Product Tags to Drive Sales

Ready to turn your Instagram likes into real sales? Discover the secret weapon top shops use to drive revenue. Dive in now and start boosting your bottom line!

Posted on 
Sep 3, 2024
  by
Bryan Falla
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Ecommerce

From boring to brilliant: How ChatGPT can help you revamp lackluster product descriptions

In this blog post, we'll show you how ChatGPT can help you revamp lackluster product descriptions and increase sales by not only making them more appealing, persuasive, and informative to shoppers but also keyword-rich and marketing-channel ready.

Posted on 
Mar 19, 2024
  by
Bryan Falla
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Segmentation

Segmenting and Customizing Product Feeds Using Lists

Finally tackle product feed segmentation and customization. It's easy now. Meet GoDataFeed's Lists.

Posted on 
Feb 23, 2024
  by
Bryan Falla
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TikTok

Advanced Selling Techniques for TikTok Shop

TikTok Shop offers a suite of features designed to turn your social interactions into transactions. But that’s just a small part of what you can do to market and sell your products with TikTok Shop. Read on to learn advanced selling techniques for your TikTok Shop.

Posted on 
Dec 1, 2023
  by
Bryan Falla
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TikTok

Connecting Your Catalog and Syncing Orders on TikTok Shop

Managing product feeds effectively and ensuring that orders are synced are not just routine chores; they're the backbone of your business on TikTok Shop. Get them wrong, and you risk inventory mishaps, delayed orders, and a poor customer experience. Continue reading to learn how you can take the easy road while setting up your TikTok Shop for success.

Posted on 
Nov 29, 2023
  by
Bryan Falla
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TikTok

Setting Up Your TikTok Shop

TikTok's unique blend of content and commerce means you're not just setting up another online store; you're creating an interactive experience built around your Shop. This involves navigating through eligibility criteria, integrating ecommerce platforms, and optimizing product feeds—all while ensuring compliance with TikTok's ecommerce policies. Read on to learn how to set up your TikTok shop for success.

Posted on 
Nov 15, 2023
  by
Bryan Falla
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TikTok

Content Creation for TikTok Shop

Creating content that's both engaging and "shoppable" is no small feat, especially when you're venturing into a new platform that comes with its own set of rules and algorithms. Read on to learn how anyone can create winning content on TikTok Shop.

Posted on 
Nov 13, 2023
  by
Bryan Falla
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TikTok

GoDataFeed Integrates with TikTok Shop to Help Merchants Sell More Products Faster, Easier

GoDataFeed's Advanced Automation Now Syncs Flawlessly with TikTok Shop, Simplifying Product Feeds and Order Management for Merchants on Various Ecommerce Platforms

Posted on 
Oct 16, 2023
  by
Bryan Falla
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Ecommerce

How Lists Are Reshaping the Landscape of Ecommerce Advertising

Traditional attribute management in ecommerce often involves rigid product data structures. GoDataFeed's Lists feature challenges this status quo. With Lists, you're not just managing product data; you're curating it. Keep reading to uncover the magic of our Lists for yourself.

Posted on 
Oct 13, 2023
  by
Bryan Falla
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Ecommerce

Navigating the Shift to Digital Commerce in the Retail Industry

Digital commerce still gradually eating up more and more of how we buy goods. In 2023, it's expected that over 20% of all retail will take place online. So, it's clear that retailers need to adapt to digital commerce or get left behind. But where should you start? Let's review.

Posted on 
Oct 5, 2023
  by
Bryan Falla
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Omnichannel

Overcoming the Challenges of Omnichannel Retailing

The rich benefits of adopting an omnichannel strategy can blind retailers to the numerous pain points that can cause omnichannel strategies to go wrong. With so many moving parts and critical considerations, it can be difficult to connect the dots.

Posted on 
Sep 15, 2023
  by
Bryan Falla
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TikTok

Redefining Social Commerce: The Transformative Power of TikTok Shop

TikTok Shop isn't just a window display; it's the entire store, cashier included. It's like having a pop-up shop in every user's pocket. And it could be the sales channel you've been looking for. Learn why.

Posted on 
Sep 1, 2023
  by
Bryan Falla
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GoDataFeed

How to Analyze Your Product Data to Elevate Your Ecommerce Strategy

In this post, we'll explore the often-overlooked role of data in ecommerce campaign success, the challenges of optimizing data with precision but at scale, and how performing a Feed Analysis can help you overcome poor performance and save you from the massive headaches that can arise when channels decide your data is not up to par.

Posted on 
Aug 3, 2023
  by
Bryan Falla
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Meta

Unleashing the Power of Meta Checkout — A Merchant's Guide to Implementation

As you begin the process of integrating Meta Checkout, it's important to note that Meta and GoDataFeed have worked hard to make the process as straightforward as possible, ensuring even small businesses with limited technical knowledge can successfully integrate it. So let’s get to it.

Posted on 
Jul 10, 2023
  by
Bryan Falla
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Meta

Meta Checkout-Enabled Shops Are Already Seeing Success

A social commerce landscape where seamless online transactions become the norm rather than the exception? That's the promise of Meta Shops with Onsite Checkout. Not convinced? Just look at the variety of merchants already racking up sales and making customers for life with exceptional experiences.

Posted on 
Jul 7, 2023
  by
Bryan Falla
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Meta

Meta Shops & Meta Checkout FAQs

We've covered a lot of ground on Meta Shops and Meta Checkout, so let's recap what we've learned so far. Here are the answers to your most frequently asked questions.

Posted on 
Jul 5, 2023
  by
Bryan Falla
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Meta

Did Meta Just Solve Ecommerce’s Checkout Problem

Meta Checkout fundamentally diverges from traditional Meta product ads, shifting from a pay-per-click model to a more transaction-focused approach. Instead of charging advertisers every time someone clicks on their ad, Meta Checkout enables users to make purchases directly on Facebook or Instagram, which means merchants only pay when a sale occurs.

Posted on 
Jul 3, 2023
  by
Bryan Falla
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Meta

The Benefits of Meta Checkout for Facebook & Instagram Shops

By providing a seamless shopping experience that keeps shoppers tethered to your Shop across various touchpoints, Meta Checkout gives you the opportunity to be present (and purchasable) when and where it matters most. But that’s only one aspect. Let’s take a closer look at some of the benefits of toggling on your Meta Checkout.

Posted on 
Jun 26, 2023
  by
Bryan Falla
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Facebook

The Revolution in Meta’s Checkout Evolution

In the evolving landscape of ecommerce, the shopping experience is constantly changing. The newest advancement is Meta Checkout. An innovative checkout system developed by Meta Platforms. In this article, we will uncover its unique features and how they differentiate it from traditional checkout solutions.

Posted on 
Jun 9, 2023
  by
Bryan Falla
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Facebook

How Meta is Ushering in a New Era of Social Commerce

The world of social commerce is on the brink of a seismic shift. Meta's in-app shopping system, entitled Meta Checkout, allows users can enjoy a seamless shopping journey without leaving the comfort of Facebook or Instagram.

Posted on 
Jun 6, 2023
  by
Bryan Falla
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Ecommerce

The Top Ten Most Popular Ecommerce Podcasts in 2023

Here are the 10 most popular ecommerce podcasts in 2023. Each of these podcasts brings something unique to the table, whether it's through in-depth interviews, expert analysis, or actionable advice. Grab your headphones, tune in, and elevate your ecommerce expertise with these must-listen podcasts.

Posted on 
Apr 20, 2023
  by
Bryan Falla
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Google

Maximize Your Opportunities with These 8 Best Practices for Product Photo Optimization on Google

As a juggernaut in the industry, Google sees more activity than most websites see in their lifetime. If you want to stand out in this environment, you have to have a fully optimized product page. The best way to achieve this is through product photos. In this article we discuss 8 best practices for making your product photos drive sales and experience.

Posted on 
Mar 20, 2023
  by
Bryan Falla
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Pinterest

How to Leverage Visual Content on Pinterest to Accelerate Your Brand

With a monthly active user base of 445 million, Pinterest serves as an attractive platform for businesses looking to reach out to new customers. In this article, we share some best practices when it comes to Pinterest product photography that will help you stand out and effectively showcase your products to potential customers.

Posted on 
Mar 14, 2023
  by
Bryan Falla
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Google

How to Get "Free and Fast Shipping" Label on Google Shopping Product Listings

Free and fast shipping labels let you showcase products that can ship quickly and (preferably) free to give customers the best possible experience. If your delivery time is 5 days or less and you offer free shipping, your products may qualify.

Posted on 
Aug 31, 2022
  by
Bryan Falla
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Google

Guide to Google Shopping Bidding Strategies

Google Shopping Campaigns are designed to give companies like yours another opportunity to engage shoppers using the world’s most popular search engine.That’s an absolutely massive opportunity.

Posted on 
Aug 15, 2022
  by
Bryan Falla
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Ecommerce

ROAS Checklist: 10 Simple Tests for Your Ecommerce Ads

When people search for products, browse social, and shop on marketplaces, there are thousands of advertisers vying for their attention. So how do you win the click – and the sale? Use these 10 simple tests to create engaging, enticing ecommerce ads.

Posted on 
May 23, 2022
  by
Bryan Falla
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Social Commerce

Social proof: Audiences and platforms pivot to social commerce

Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.

Posted on 
May 12, 2022
  by
Bryan Falla
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Ecommerce

8 Steps to Creating a Product Page that Converts (with Examples)

Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.

Posted on 
Mar 28, 2022
  by
Bryan Falla
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Product Data

What Is a Product Feed & Why You Need One

A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.

Posted on 
Feb 28, 2022
  by
Bryan Falla
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Ecommerce

How to Scale Your Agency Using SaaS Partners

Posted on 
Nov 29, 2021
  by
Bryan Falla
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Ecommerce

More Free Ways to Reach Shoppers this Holiday Season

Paid shopping ads, marketplaces, and social commerce ads are a great way to “cut to the front of the line” to reach qualified shoppers. But if you’re not using alternative — and free — methods of reaching your audience, you’re leaving sales on the table.

Posted on 
Nov 12, 2021
  by
Bryan Falla
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Ecommerce

11 Ecommerce Myths You Should Start Ignoring Today

Yes, anyone can find success selling online — under the right circumstances. Unfortunately there’s a lot of outdated, misleading, and outright incorrect advice out there. Follow enough bad advice and your business can suffer. That’s why we’re here to set the record straight.

Posted on 
Nov 11, 2021
  by
Bryan Falla
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Product Data

What is a SKU and Why It’s Crucial to Your Ecommerce Success

Whether you’re just starting out as a product seller or marketer, or you’re a seasoned seller with hundreds of products, SKUs can help you improve your sales, streamline your operations, and enhance your customer experience.

Posted on 
Nov 10, 2021
  by
Bryan Falla
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Google

Advertise Your Products Free on Google for the Holidays

If you sell products online, you want to make sure your products are listed on Google Shopping. Huge benefit, no gimmicks, no catch.

Posted on 
Sep 15, 2021
  by
Bryan Falla
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Google

Engage Motivated Shoppers With Google Deals

Google’s new Deals feature is a great way for you to target discount seekers with your best promotional offers at precisely the right time. Deals helps ensure that your product reaches highly motivated shoppers during your most important sales seasons.

Posted on 
Sep 1, 2021
  by
Bryan Falla
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Product Data

How to Stop the Silent Campaign Killer Lurking in Your Product Data

It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:

Posted on 
Aug 31, 2021
  by
Bryan Falla
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GoDataFeed

How GoDataFeed leverages product data to fuel ecommerce performance

Increased competition means that selling online isn’t quite as simple as it used to be. The Digital Shelf is packed with competition. If you're having trouble gaining substantial traction, maybe it's not your strategy or your budget. Maybe your product data needs some TLC. GoDataFeed can help.

Posted on 
Aug 27, 2021
  by
Bryan Falla
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Shopify

Forget Shopify’s Amazon App, the Best Way to Feed Your Products is Still on the App Store

Shopify unexpectedly announced that its native Amazon app was being sunsetted in 2021. No need to worry, though. The best way to sync your Shopify product catalog to Amazon is still in the app store.

Posted on 
Aug 25, 2021
  by
Bryan Falla
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Google

Using Google's Regional Availability to dominate your corners of the market

Like local inventory ads, regional availability and pricing gives retailers with brick and mortar locations the ability to feed localized product data to Google.

Posted on 
Aug 19, 2021
  by
Bryan Falla
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Google

Fixing incorrect product identifier [mpn]

These warnings are intended to notify merchants that the MPN submitted in their product feeds has an incorrect value. In September 2021, Google will begin disapproving products whose MPNs were issued warnings for "Incorrect product identifier [mpn]".

Posted on 
Aug 9, 2021
  by
Bryan Falla
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Google

BIMI for ecommerce brands

BIMI was designed to help brands validate the ownership of their logos and visual identities, and securely transmit them to Google. It also plays a role in email security, specifically as it affects phishing and other email-based scams.

Posted on 
Aug 3, 2021
  by
Bryan Falla
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Google

New Google Shopping Features Announced for 2021

The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.

Posted on 
Jun 1, 2021
  by
Bryan Falla
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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla
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Ecommerce

The New TikTok Challenge: Ecommerce

Everyone loves a good TikTok challenge. Unless you’re talking about ecommerce. The challenge? Breaking through a massively popular platform whose audience is wildly different from that of other channels.

Posted on 
Feb 26, 2021
  by
Bryan Falla
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Google

How to Optimize Your Free Google Shopping Listings

In this post, we’ll look at the techniques we’ve used to help our customers’ listings rise above other free listings.

Posted on 
Feb 23, 2021
  by
Bryan Falla
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TikTok

Is TikTok the Best New Platform for Ecommerce Marketers? 4 Reasons to Say Yes

In this blog post, we’ll look at some of the reasons why TikTok might be your favorite new ecommerce marketing channel.

Posted on 
Feb 22, 2021
  by
Bryan Falla
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Google

Google Shopping Is Just the Beginning: Meet Google for Retail

In this post, we dive into each of Google’s retail-specific solutions. We look at what makes each solution unique, why it may or may not be right for your business, and where and how your products will appear for shoppers. 

Posted on 
Aug 31, 2020
  by
Bryan Falla
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Google

Free Exposure on Google Shopping

After eight years of Google Shopping being a paid product, Google is changing things up.

Posted on 
Apr 21, 2020
  by
Bryan Falla
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Ecommerce

COVID-19 Resources & Information for Online Retailers

To help sellers navigate these uncertain times, we are sharing a list of resources from around the retail industry, the ecommerce community and beyond.

Posted on 
Mar 16, 2020
  by
Bryan Falla
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Google

3 Traits of Highly Successful Google Shopping Campaigns

Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.

Posted on 
Jan 7, 2020
  by
Bryan Falla
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Product Data

How to Avoid Inaccurate Listings During the Holidays

Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever. 

Posted on 
Oct 28, 2019
  by
Bryan Falla
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Google

Google Shopping Actions Commission Rates

Selling on Google via Shopping Actions sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!

Posted on 
Oct 22, 2019
  by
Bryan Falla
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Google

Why Do Other Products Show Up for My Brand on Google Shopping?

Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.

Posted on 
Sep 17, 2019
  by
Bryan Falla
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Amazon

5 Ways Seller Central Can Improve Your Marketing Strategy

While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.

Posted on 
Aug 30, 2019
  by
Bryan Falla
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Ecommerce

"Ok Google" Find Me More Shoppers

With devices like Amazon Echo and Google Home, people are getting used to the idea of verbally controlling their environment. So how do you take advantage of voice search while the competition is still relatively minimal?

Posted on 
Aug 15, 2019
  by
Bryan Falla
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Google

Google's Shift to Shopping Actions

Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.

Posted on 
Jun 5, 2019
  by
Bryan Falla
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Google

This Is Why Your Shopping Ads Aren't Showing Up on Google

From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.

Posted on 
Apr 11, 2019
  by
Bryan Falla
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Ecommerce

7 Key Performance Indicators for Ecommerce Marketing

How do you know if your campaigns are actually successful? By using these 7 KPIs.

Posted on 
Apr 6, 2019
  by
Bryan Falla
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Amazon

6 Winning Strategies for Amazon Sponsored Products

6 Winning Strategies for Amazon Sponsored Products

Posted on 
Mar 31, 2019
  by
Bryan Falla
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Ecommerce

International Ecommerce: 5 Channels that Deliver a Global Audience

Finding an international audience can be daunting. Use these channels for a smoother transition.

Posted on 
Mar 29, 2019
  by
Bryan Falla
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Amazon

6 Customer Retention Strategies for Amazon

6 Customer Retention Strategies for Online Marketplaces

Posted on 
Mar 21, 2019
  by
Bryan Falla
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Google

How to Sell on Google Shopping

Getting started with Google Shopping can seem daunting even to seasoned digital marketers. But it doesn't have to be. Here's how.

Posted on 
Mar 18, 2019
  by
Bryan Falla
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Ecommerce

Classic SEO Principles That Will Revitalize Your Product Listings

Use these traditional SEO principles to give your ecommerce campaigns a boost.

Posted on 
Mar 16, 2019
  by
Bryan Falla
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Google

Google Introduces Images for Shopping Ads

PLAs will now be eligible to appear as shoppable images on Google searches.

Posted on 
Mar 8, 2019
  by
Bryan Falla
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Ecommerce

10 Simple Steps to Improving Your Ecommerce Branding

Branding is the name of the game. Learn how to boost your online branding with these steps.

Posted on 
Mar 8, 2019
  by
Bryan Falla
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Google

How to Use Custom Labels for Google Shopping Campaigns

Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Posted on 
Jan 16, 2019
  by
Bryan Falla
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Google

Conversion Optimization for Google Shopping Campaigns

The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.

Posted on 
Jan 14, 2019
  by
Bryan Falla
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Ecommerce

Selling On Marketplaces to Multiply Your Profits

To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.

Posted on 
Dec 23, 2018
  by
Bryan Falla
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Google

Google Shopping Actions FAQs

Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.

Posted on 
Dec 10, 2018
  by
Bryan Falla
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Ecommerce

6 Last-Minute Preparations Before Black Friday and Cyber Weekend

It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.

Posted on 
Nov 16, 2018
  by
Bryan Falla
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Google

The Complete Guide to Google Manufacturer Center

If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.

Posted on 
Nov 5, 2018
  by
Bryan Falla
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Google

Google Shopping Actions: Everything You Need to Know

It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.

Posted on 
Oct 18, 2018
  by
Bryan Falla
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Instagram

How to Set Up Instagram Product Ads

Once your Facebook Business/Ads accounts are set up and your Facebook product feed is ready, follow the steps below to get your products into Instagram

Posted on 
Oct 3, 2018
  by
Bryan Falla
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Ecommerce

Master Mobile Commerce With These Simple Marketplace Strategies

By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.

Posted on 
Sep 22, 2018
  by
Bryan Falla
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Google

Proven Techniques For Google Shopping Campaign Optimization

Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.

Posted on 
Sep 18, 2018
  by
Bryan Falla
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Ecommerce

5 Order Management Best Practices for Ecommerce

Your success depends getting products to customers efficiently, handling your expenses, and staying organized as a business. So how do you keep it all together as your company’s responsibilities expand?

Posted on 
Aug 31, 2018
  by
Bryan Falla
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Ecommerce

How to Use Product Data to Bump Up Sales

One of the most effective ways to bolster revenue is to focus on your highest-performing products.

Posted on 
Aug 18, 2018
  by
Bryan Falla
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Ecommerce

Top 10 Shopping Channels for Retailers [Infographic]

This year's Top 10 Shopping Channels list is giving us plenty of reasons to be excited about the future of online retail.

Posted on 
Aug 15, 2018
  by
Bryan Falla
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Ecommerce

How to Create Customer Profiles Using Shopping Channel Data

Here's how to use your channel data to create customer profiles.

Posted on 
Jul 28, 2018
  by
Bryan Falla
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Ecommerce

Use these Ecommerce KPIs to Identify Opportunities for Growth

When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.

Posted on 
Jul 23, 2018
  by
Bryan Falla
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Ecommerce

How to Improve Your WooCommerce Sales Right Now

We've compiled a list of WooCommerce plug-ins to improve your site functionality and customer shopping experience, all with the goal of helping you bring in more shoppers and close more deals.

Posted on 
Jul 19, 2018
  by
Bryan Falla
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Google

The Complete Guide to Optimized Google Shopping Campaigns

Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.

Posted on 
Jul 18, 2018
  by
Bryan Falla
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Google

How to Optimize Product Descriptions for Google Shopping

Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.

Posted on 
Jul 13, 2018
  by
Bryan Falla
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Google

How to Use Customer Match for Google Shopping Campaigns

Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?

Posted on 
Jul 8, 2018
  by
Bryan Falla
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Ecommerce

How to Get Product Reviews that Increase Profits

Product reviews could make or break your ecommerce efforts. It's time you gave them their due.

Posted on 
Jul 6, 2018
  by
Bryan Falla
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Amazon

How to Win the Amazon Buy Box

The Buy Box is the key to winning on Amazon. Here's how to lock it down.

Posted on 
Jun 30, 2018
  by
Bryan Falla
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Newegg

7 Things You Didn’t Know About Newegg

Newegg presents untapped potential for sellers looking to break out of the Amazon-eBay-Google gridlock.

Posted on 
Jun 24, 2018
  by
Bryan Falla
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Ecommerce

7 Key Performance Indicators Online Retailers Need to Know

Use these KPIs to establish goals, measure progress and find success.

Posted on 
Jun 17, 2018
  by
Bryan Falla
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eBay

Key Differences for Marketing Products on eBay vs. Amazon

Key Differences for Marketing Products on eBay vs. Amazon

Posted on 
Jun 7, 2018
  by
Bryan Falla
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eBay

Can eBay Take on Amazon?

Can eBay Take on Amazon?

Posted on 
Jun 1, 2018
  by
Bryan Falla
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Ecommerce

How to Use Analytics to Identify Ecommerce Performance Trends

How to Use Analytics to Identify Ecommerce Performance Trends

Posted on 
May 27, 2018
  by
Bryan Falla
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Ecommerce

Is this Shopify Data Feed Mistake Costing You Sales?

Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.

Posted on 
May 18, 2018
  by
Bryan Falla
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Ecommerce

7 Ways to Supplement Your Product Data to Improve Exposure

Supplemental product data could hold the key to successful ecommerce campaigns.

Posted on 
May 10, 2018
  by
Bryan Falla
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Ecommerce

How to Make the Move to Omnichannel Marketing

Omnichannel marketing is the new normal. Use this guide to make the switch.

Posted on 
May 10, 2018
  by
Bryan Falla
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Ecommerce

5 Tips for Delivering High-Quality Omnichannel Customer Service

5 Tips for Delivering High-Quality Omnichannel Customer Service

Posted on 
May 3, 2018
  by
Bryan Falla
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Ecommerce

How to Protect Online Store Data

The privacy of your shoppers an issue that merits your full attention. Here are some key points to consider.

Posted on 
Apr 12, 2018
  by
Bryan Falla
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Amazon

What is an ASIN and Why it Matters for Your Online Store

Do you know exactly what ASINs are and why they play a key role in your Amazon listings?

Posted on 
Apr 12, 2018
  by
Bryan Falla
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Amazon

How to Create Amazon A+ Content

If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. This is why A+ content is such a big deal.

Posted on 
Mar 7, 2018
  by
Bryan Falla
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Ecommerce

The Future of Ecommerce, 2018 and Beyond

Today, we look to the future with the greatest of optimism. Below are a few "predictions" that we think will come to fruition over the course of this year and the next few years.

Posted on 
Jan 18, 2018
  by
Bryan Falla
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