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Ecommerce

Ecommerce

7 Key Performance Indicators for Ecommerce Marketing

How do you know if your campaigns are actually successful? By using these 7 KPIs.

Posted on 
Apr 6, 2019
  by
Bryan Falla
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Ecommerce

10 Simple Steps to Improving Your Ecommerce Branding

Branding is the name of the game. Learn how to boost your online branding with these steps.

Posted on 
Mar 8, 2019
  by
Bryan Falla
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Ecommerce

What to Look For in a Shopping Cart Platform

Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.

Posted on 
Feb 13, 2019
  by
Gonzalo Gil
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Ecommerce

Top 10 Ecommerce Channels

Top 10 Ecommerce Channels

Posted on 
Jan 9, 2019
  by
Giovanni Miranda
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Ecommerce

2019 Ecommerce Calendar of Events

As 2018 comes to a close, it's important to begin planning for 2019's holiday circuit. Lone merchants and full-fledged brands alike, there's little to no time to waste when considering all there is to plan for.

Posted on 
Dec 28, 2018
  by
Giovanni Miranda
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Ecommerce

Selling On Marketplaces to Multiply Your Profits

To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.

Posted on 
Dec 23, 2018
  by
Bryan Falla
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Ecommerce

What is Visual Search?

Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.

Posted on 
Dec 14, 2018
  by
Giovanni Miranda
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Ecommerce

Retargeting: What, Why, and How

According to Statista, 40% of internet users in the US stated that they purchased items online at several times per month, and 20% of those buy online weekly. At the same time, it is known that 96% of site visitors leave without making a purchase. We have almost half of the US population regularly shopping online—but the majority of overall site visitors don't immediately commit to purchase, even if the intent is there.

Posted on 
Nov 19, 2018
  by
Giovanni Miranda
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Ecommerce

6 Last-Minute Preparations Before Black Friday and Cyber Weekend

It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.

Posted on 
Nov 16, 2018
  by
Bryan Falla
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Ecommerce

Top 10 Channel Mix

Whether it's your first holiday season as a seller or you've been around the block, knowing what channels to use is paramount to your success. Marketplaces, social networks, search engines, and affiliate networks boost exposure, drive sales, and improve KPIs.

Posted on 
Sep 24, 2018
  by
Giovanni Miranda
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Ecommerce

Holiday Prep: 2018 Ecommerce Cheat Sheet

With the holiday season around the corner, there's plenty to be mindful of. You may know exactly what to prepare for... or you may not. Regardless, we have some insight for you. Below is a cheat sheet of the most important ecommerce details to consider when heading into Q4 of 2018. 

Posted on 
Sep 24, 2018
  by
Giovanni Miranda
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Ecommerce

Holiday Ready: 2018 Ecommerce Checklist

The most wonderful time of the year is right around the corner. You may be asking yourself, "Where did the time go?" We're actually not sure... what we do know is that ecommerce holiday sales are projected to increase by 15.3% over last year's already massive 17.8% growth. With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Having a game plan is essential to your holiday success. Below is a checklist of things you can (and should) be doing now in order to prepare for the shopping rush.

Posted on 
Sep 24, 2018
  by
Giovanni Miranda
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Ecommerce

Master Mobile Commerce With These Simple Marketplace Strategies

By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.

Posted on 
Sep 22, 2018
  by
Bryan Falla
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Ecommerce

Why Ratings/Reviews Matter to Google and Amazon

In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Ecommerce

How to Use Product Data to Bump Up Sales

One of the most effective ways to bolster revenue is to focus on your highest-performing products.

Posted on 
Aug 18, 2018
  by
Bryan Falla
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Ecommerce

Top 10 Shopping Channels for Retailers [Infographic]

This year's Top 10 Shopping Channels list is giving us plenty of reasons to be excited about the future of online retail.

Posted on 
Aug 15, 2018
  by
Bryan Falla
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Ecommerce

Back-to-School: Retail Spending Continues to Add Up

This year, shoppers are expected to spend $75.8 billion on supplies, apparel and electronics for back-to-school.

Posted on 
Aug 11, 2018
  by
Nicole Santoro
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Ecommerce

How to Create Customer Profiles Using Shopping Channel Data

Here's how to use your channel data to create customer profiles.

Posted on 
Jul 28, 2018
  by
Bryan Falla
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Ecommerce

Use these Ecommerce KPIs to Identify Opportunities for Growth

When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.

Posted on 
Jul 23, 2018
  by
Bryan Falla
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Ecommerce

How to Improve Your WooCommerce Sales Right Now

We've compiled a list of WooCommerce plug-ins to improve your site functionality and customer shopping experience, all with the goal of helping you bring in more shoppers and close more deals.

Posted on 
Jul 19, 2018
  by
Bryan Falla
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Ecommerce

How to Get Product Reviews that Increase Profits

Product reviews could make or break your ecommerce efforts. It's time you gave them their due.

Posted on 
Jul 6, 2018
  by
Bryan Falla
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Ecommerce

This Is How American AF Stormed the Beaches of Ecommerce

After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.

Posted on 
Jun 29, 2018
  by
Nicole Santoro
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Ecommerce

7 Key Performance Indicators Online Retailers Need to Know

Use these KPIs to establish goals, measure progress and find success.

Posted on 
Jun 17, 2018
  by
Bryan Falla
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Ecommerce

How to Use Analytics to Identify Ecommerce Performance Trends

How to Use Analytics to Identify Ecommerce Performance Trends

Posted on 
May 27, 2018
  by
Bryan Falla
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Ecommerce

Why Many Online Stores Fail and What You Can Do to Avoid It

About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.

Posted on 
May 26, 2018
  by
Nicole Santoro
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Ecommerce

This Week in Ecommerce: May 18, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.

Posted on 
May 18, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: May 11, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 11, 2018.

Posted on 
May 11, 2018
  by
Giovanni Miranda
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Ecommerce

How to Make the Move to Omnichannel Marketing

Omnichannel marketing is the new normal. Use this guide to make the switch.

Posted on 
May 10, 2018
  by
Bryan Falla
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Ecommerce

5 Tips for Delivering High-Quality Omnichannel Customer Service

5 Tips for Delivering High-Quality Omnichannel Customer Service

Posted on 
May 3, 2018
  by
Bryan Falla
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Ecommerce

How to Protect Online Store Data

The privacy of your shoppers an issue that merits your full attention. Here are some key points to consider.

Posted on 
Apr 12, 2018
  by
Bryan Falla
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Ecommerce

'OK Google' Find Me More Shoppers

How do you take advantage of voice search while the competition is still relatively minimal? In this post we look at a variety of voice optimization strategies.

Posted on 
Apr 5, 2018
  by
Bryan Falla
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Ecommerce

2018 Ecommerce Landscape

The rise of omnichannel has changed how shoppers search, compare, discuss and purchase products. To help you diversify your ecommerce portfolio, we’ve created a graphic of the current Ecommerce Landscape.

Posted on 
Feb 19, 2018
  by
Giovanni Miranda
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Ecommerce

The Future of Ecommerce, 2018 and Beyond

Today, we look to the future with the greatest of optimism. Below are a few "predictions" that we think will come to fruition over the course of this year and the next few years.

Posted on 
Jan 18, 2018
  by
Bryan Falla
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Ecommerce

4 Measures of Marketplace Success You're Probably Ignoring

Are you paying attention to the KPIs for which you have to dig and do math to uncover? Yeah, those are just as important. Here are some measures of marketplace selling success you're probably ignoring.

Posted on 
Nov 22, 2017
  by
Bryan Falla
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Ecommerce

The Complete Ecommerce Marketing Checklist for the Holidays

There is no shortage of sales events for online retailers this holiday season. To help you, we've put together this exhaustive ecommerce marketing holiday checklist that we hope will help you plan for success.

Posted on 
Nov 8, 2017
  by
Bryan Falla
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Ecommerce

4 Retail Start-Up Habits That Boost Sales

Before you launch your startup and expect to bring in the big bucks, you need a plan for reaching customers and marketing your brand.

Posted on 
Nov 4, 2017
  by
Bryan Falla
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Ecommerce

5 Product Listing Optimization Tricks You’ve got to Try

Feed optimization is something that needs to be continuously worked on. Here we’ve rounded up some tips to help get your feed in shape before the shopping season is in full swing.

Posted on 
Oct 24, 2017
  by
Nicole Santoro
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Ecommerce

The 7 Essential Elements of a Product Listing Ad

Here’s a look at the 7 PLA elements that will (most likely) never go out of style:

Posted on 
Oct 23, 2017
  by
Nicole Santoro
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Ecommerce

6-Step Guide to Increase Ecommerce Profits Using Analytics

Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.

Posted on 
Oct 19, 2017
  by
Bryan Falla
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Ecommerce

Haunt Your Way Into Scary-Good Halloween Sales

With Halloween spending expecting to hit a whopping $9.1 billion this year, now is the time to get your listings Halloween-ready. Here’s everything you need to know to steal your share of those scary sales.

Posted on 
Oct 16, 2017
  by
Nicole Santoro
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Ecommerce

5 Ways to Make the Most Out of Your Holiday Ecommerce Marketing

Consider adding the following steps to your ecommerce marketing plan to ensure more customers, more purchases, and more revenue this holiday season – and beyond.

Posted on 
Oct 5, 2017
  by
Bryan Falla
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Ecommerce

New to Ecommerce? Here’s What You Need to Know

There are many cost-effective ways to reach online shoppers. Lets take a look at your options and how your approach should differ with each.

Posted on 
Sep 28, 2017
  by
Bryan Falla
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Ecommerce

Data Overload, Missed Opportunities and How To Take Action

Here are a few strategies for making use of your analytics to improve your bottom line – starting today.

Posted on 
Sep 27, 2017
  by
Bryan Falla
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Ecommerce

The Evolution of Ecommerce [Infographic]

The Evolution of Ecommerce [Infographic]

Posted on 
Sep 26, 2017
  by
Bryan Falla
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Ecommerce

One Simple Secret for Boosting Online Retail Sales

Posted on 
Aug 3, 2017
  by
Bryan Falla
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Ecommerce

25 Ecommerce Channels to Diversify Your Brand

How do you break out of the cookie cutter ecommerce mold? By using these niche sales channels.

Posted on 
Jun 14, 2017
  by
Bryan Falla
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Ecommerce

8 Stealthy Digitial Marketing Strategies to Drive Shoppers to Your Ecommerce Site

While you can look to traditional marketing methods, it’s hard to beat the return on investment of internet marketing campaigns due to their comparatively low costs, and strong returns through optimization.

Posted on 
Mar 2, 2017
  by
Robert Rand
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Ecommerce

Ecommerce Snapshot: 2016 Holiday Sales [Infographic]

What was surprising was the Tuesday after Cyber Monday, which saw the second-highest total with $2.2. billion according to comScore.

Posted on 
Jan 7, 2017
  by
Bryan Falla
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Ecommerce

6 Ecommerce Developments that Will Change Online Retail in 2017

When it comes to specific shopping channels and the way individual purchases are carried out, 2017 will be a year of big milestones. There are likely to be several big moves, mostly related to improving customer service and furthering the convenience of online retail in general.

Posted on 
Dec 22, 2016
  by
Bryan Falla
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Ecommerce

Online Shoppers Feast on Black Friday Sales

Overall, retailers should be pleased with this year's Black Friday ecommerce stats, which included a 9% boost to e-retail sites as well as a 39% spike in peak hours traffic.

Posted on 
Nov 30, 2016
  by
Bryan Falla
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Ecommerce

A Note from Our Friends at Connexity

By tapping Connexity's family of ecommerce channels -- Shopzilla, PriceGrabber, BizRate and Become -- and a wide network of publishers, Connexity puts your products in front of 30 million shoppers.

Posted on 
Oct 27, 2016
  by
Bryan Falla
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Ecommerce

Looking Ahead to the Ecommerce Marketing Landscape of 2017

To help you diversify your ecommerce portfolio, we’ve created this Ecommerce Marketing Landscape graphic. Use it to identify the channel types you want to focus on and to narrow down the channels where you want your products to appear.

Posted on 
Oct 25, 2016
  by
Bryan Falla
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Ecommerce

Predictive Analytics and the Future of Ecommerce

Predictive Analytics and the Future of Ecommerce

Posted on 
Aug 26, 2016
  by
Bryan Falla
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Ecommerce

5 Pro-Seller Tips to Dominate Holiday Sales

Is your product feed ready to take advantage of this annual opportunity? Use these tips and tools to make sure you are.

Posted on 
Aug 24, 2016
  by
Bryan Falla
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Ecommerce

Success Beyond Amazon: Finding Alternate Routes to Ecommerce Sales

Amazon is a must, sure, but there are alternate and less competitive roads to ecommerce success.

Posted on 
Aug 17, 2016
  by
Bryan Falla
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Ecommerce

Digital Marketing's Increased Role in Back-to-School [Infographic]

This infographic shows the increasing role of ecommerce in back-to-school sales.

Posted on 
Aug 9, 2016
  by
Bryan Falla
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Ecommerce

Selling Apparel Online? Diversify and Conquer

Selling apparel online isn't much different than selling in your local mall.

Posted on 
Jul 18, 2016
  by
Bryan Falla
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Ecommerce

GoDataFeed Talks Shop at Shoptalk

ShopTalk is the talk of the town. Today, we're talking ShopTalk.

Posted on 
May 18, 2016
  by
Lin Grosman
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Ecommerce

Finding Your Audience in Ecommerce

Use this guide to find your ecommerce audience.

Posted on 
Mar 24, 2016
  by
Bryan Falla
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Ecommerce

Increase Online Sales Using Multichannel Marketing

"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.

Posted on 
Nov 3, 2015
  by
Bryan Falla
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Ecommerce

7 Tips for Profitable Affiliate Program Management

Affiliate campaigns perform at their peak when they're optimized using top-of-the-funnel and mid-funnel strategies. Here's how.

Posted on 
  by
Adam Riemer
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