Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.
Paid shopping ads, marketplaces, and social commerce ads are a great way to “cut to the front of the line” to reach qualified shoppers. But if you’re not using alternative — and free — methods of reaching your audience, you’re leaving sales on the table.
Yes, anyone can find success selling online — under the right circumstances. Unfortunately there’s a lot of outdated, misleading, and outright incorrect advice out there. Follow enough bad advice and your business can suffer. That’s why we’re here to set the record straight.
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.
The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.
To help sellers navigate these uncertain times, we are sharing a list of resources from around the retail industry, the ecommerce community and beyond.
We sat down with ecommerce expert and CEO of American Outlets, Gil Elias, to talk about global exporting, localization, and more. Check out what he had to say!
We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.
Millennials and Gen Z shoppers are rapidly taking over as the primary spenders in the economy. However, these groups are much more reluctant to make impulsive purchases or stretch themselves thin financially. Additionally, credit card applications are down – especially those who have been previously denied.
Pinterest this week launched a brand new search engine feature called ‘Complete the Look.’ This application recommends fashion and home decor items to Pinterest-users based on any image they search for or pin. With so many shoppers using the social media platform, ‘Complete the Look’ creates a gateway for more effective ecommerce.
With no shortage of obstacles in the way, selling cross-border can seem out of reach for U.S. merchants. But this shouldn't stop anyone from taking a good long look at the benefits of selling internationally, as it has a huge impact on profits for those that crack the code.
How do you know if your campaigns are actually successful? By using these 7 KPIs.
Finding an international audience can be daunting. Use these channels for a smoother transition.
Use these traditional SEO principles to give your ecommerce campaigns a boost.
Branding is the name of the game. Learn how to boost your online branding with these steps.
To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.
Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.
By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.
In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.
This year's Top 10 Shopping Channels list is giving us plenty of reasons to be excited about the future of online retail.
This year, shoppers are expected to spend $75.8 billion on supplies, apparel and electronics for back-to-school.
Here's how to use your channel data to create customer profiles.
When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.
Affiliate campaigns perform at their peak when they're optimized using top-of-the-funnel and mid-funnel strategies. Here's how.
Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.
Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.
After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.
The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!
Use these KPIs to establish goals, measure progress and find success.
How to Use Analytics to Identify Ecommerce Performance Trends
About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.
Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.
Supplemental product data could hold the key to successful ecommerce campaigns.
5 Tips for Delivering High-Quality Omnichannel Customer Service
Are you paying attention to the KPIs for which you have to dig and do math to uncover? Yeah, those are just as important. Here are some measures of marketplace selling success you're probably ignoring.
We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.
Feed optimization is something that needs to be continuously worked on. Here we’ve rounded up some tips to help get your feed in shape before the shopping season is in full swing.
Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.
Consider adding the following steps to your ecommerce marketing plan to ensure more customers, more purchases, and more revenue this holiday season – and beyond.
Here are a few strategies for making use of your analytics to improve your bottom line – starting today.
Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.
Here are three reasons that your product data impacts your Google Campaigns.
Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.
While you can look to traditional marketing methods, it’s hard to beat the return on investment of internet marketing campaigns due to their comparatively low costs, and strong returns through optimization.
What was surprising was the Tuesday after Cyber Monday, which saw the second-highest total with $2.2. billion according to comScore.
When it comes to specific shopping channels and the way individual purchases are carried out, 2017 will be a year of big milestones. There are likely to be several big moves, mostly related to improving customer service and furthering the convenience of online retail in general.
To help you diversify your ecommerce portfolio, we’ve created this Ecommerce Marketing Landscape graphic. Use it to identify the channel types you want to focus on and to narrow down the channels where you want your products to appear.