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Amazon

Amazon

Priming for Prime Day: Making the Most of Amazon Prime Day

If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.

Posted on 
May 27, 2019
  by
Giovanni Miranda
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Amazon

Amazon One Vendor: What to Expect, and How to Prepare

Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.

Posted on 
May 24, 2019
  by
Giovanni Miranda
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Amazon

Common Fulfillment Mistakes on Amazon Seller Central

It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.

Posted on 
Apr 17, 2019
  by
Giovanni Miranda
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Amazon

How to Become a Shipping Expert Using Seller Central

One essential element that far too many companies don’t focus on enough is shipping. Take the time to implement these tips and you can look forward to better results selling on Amazon.

Posted on 
Apr 12, 2019
  by
Lin Grosman
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Amazon

5 Ways Seller Central Can Improve Your Marketing Strategy

While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.

Posted on 
Apr 9, 2019
  by
Bryan Falla
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Amazon

Getting Started with Seller Central in 6 Simple Steps

Missing out on Amazon's amazing potential? Don't! Learn how to begin listing your products right away.

Posted on 
Apr 4, 2019
  by
Giovanni Miranda
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Amazon

4 Amazon Seller Central Tips That Will Boost Your Sales

For retailers, Amazon is both the land of opportunity and a constant head-to-head battle with all of their rivals.

Posted on 
Apr 3, 2019
  by
Giovanni Miranda
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Amazon

6 Winning Strategies for Amazon Sponsored Products

6 Winning Strategies for Amazon Sponsored Products

Posted on 
Mar 31, 2019
  by
Bryan Falla
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Amazon

6 Customer Retention Strategies for Amazon

6 Customer Retention Strategies for Online Marketplaces

Posted on 
Mar 21, 2019
  by
Bryan Falla
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Amazon

15 Reasons Amazon Will Ban You—And How to Avoid Them [Infographic]

When setting up their Amazon merchant account, most businesses don’t think about the prospect of getting banned.

Posted on 
Mar 19, 2019
  by
Giovanni Miranda
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Amazon

Top 8 Mistakes Made When Selling on Amazon

Whether you’re new to Amazon or a seasoned seller, you may be surprised to learn that you’re making a costly mistake or two on the platform.

Posted on 
Mar 15, 2019
  by
Giovanni Miranda
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Amazon

Selling on Amazon

You absolutely must have your products on Amazon. Not doing so guarantees missing out on millions of potential customers.

Posted on 
Feb 25, 2019
  by
Giovanni Miranda
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Amazon

Amazon Advertising: What You Need to Know in 2019

Amazon Advertising: What You Need to Know in 2019

Posted on 
Feb 18, 2019
  by
Trevor George
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Amazon

Why You Should Use Amazon Sponsored Products

Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.

Posted on 
Oct 1, 2018
  by
Nicole Santoro
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Amazon

How to Implement Amazon Sponsored Products

Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.

Posted on 
Sep 27, 2018
  by
Nicole Santoro
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Amazon

3 More Ways to Reach Tons of Amazon Shoppers

More than 300,000 small and medium-sized U.S. based businesses started selling on the Amazon platform in 2017 alone. With that many sellers, it can be hard to stand out among the pack. Here’s where Amazon’s advertising solutions come into play. Sponsored Products, Headline Search Ads, and Amazon Stores offer a unique way to reach customers, boost product visibility and land more sales within the Amazon platform.

Posted on 
Sep 17, 2018
  by
Nicole Santoro
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Amazon

The 4 Keys to Winning the Buy Box

Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Amazon

FBA vs. FBM: What Should I Choose?

The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

What is the Buy Box?

Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

What is FBA?

Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.

Posted on 
Sep 10, 2018
  by
Nicole Santoro
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Amazon

Product Title Optimization Templates for Amazon Listings

Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type. 

Posted on 
Aug 9, 2018
  by
Nicole Santoro
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Amazon

How to Win the Amazon Buy Box

The Buy Box is the key to winning on Amazon. Here's how to lock it down.

Posted on 
Jun 30, 2018
  by
Bryan Falla
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Amazon

Optimizing Amazon Listings for Mobile

When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.

Posted on 
Jun 18, 2018
  by
Nicole Santoro
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Amazon

Amazon: Listing With Variations vs. Listing Without Variations

Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.

Posted on 
May 21, 2018
  by
Nicole Santoro
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Amazon

How to Setup Variations on Amazon

Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.

Posted on 
May 21, 2018
  by
Nicole Santoro
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Amazon

Amazon Description Optimization by Category

While product descriptions may not be as prominent as titles or bullet points, they can play a huge role in the discoverability of your products. You want to make sure you give them the attention they deserve.

Posted on 
May 3, 2018
  by
Nicole Santoro
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Amazon

Amazon Image Requirements

In the world of online retailing, product images are kind of a big deal.

Posted on 
Apr 17, 2018
  by
Nicole Santoro
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Amazon

What is an ASIN and Why it Matters for Your Online Store

Do you know exactly what ASINs are and why they play a key role in your Amazon listings?

Posted on 
Apr 12, 2018
  by
Bryan Falla
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Amazon

Amazon Bullet Points Tips & Templates

If you’re a brand owner on Amazon, you want your product content fully optimized to increase the discoverability of your listing. A great place to start is your bullet points.

Posted on 
Apr 9, 2018
  by
Nicole Santoro
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Amazon

How to Choose Product Images for Amazon Listings

Choosing the perfect images for your Amazon listings can be a daunting task. We’ve listed out some ideas below to guide you in the image-choosing process.

Posted on 
Mar 23, 2018
  by
Nicole Santoro
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Amazon

How to Create Amazon A+ Content

If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. This is why A+ content is such a big deal.

Posted on 
Mar 7, 2018
  by
Bryan Falla
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Amazon

9 Must-Have Features to Look for in an Amazon Listing Tool

More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.

Posted on 
Oct 20, 2017
  by
Bryan Falla
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Amazon

Why Your Product Data Is Holding You Back on Amazon

Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.

Posted on 
Oct 2, 2017
  by
Bryan Falla
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Amazon

How to Promote Your Products on Amazon Spark

Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.

Posted on 
Jul 27, 2017
  by
Nicole Santoro
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Amazon

Amazon Increases FBA Fees

The scheduled fee adjustments to Fulfillment by Amazon (FBA) services took effect today. The changes, according to Amazon, were made to reflect Amazon's costs of fulfillment, transportation and customer service.

Posted on 
Feb 18, 2015
  by
Bryan Falla
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Amazon

Increase Exposure with Amazon Product Ads

Amazon recently changed the look and layout of their product ads in a way that should benefit online vendors. Rather than separating Product Ads and Marketplace Offerings, the two categories are now competing for the same space.

Posted on 
Aug 13, 2014
  by
Bryan Falla
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