Google Express & Shopping Actions Commission Rates

November 7, 2018 in Google Shopping Actions, Google Express

One of the best things about selling with Google via Shopping Actions is the shift away from the pay per click model to a commission model. With Shopping Actions, sellers only pay when a sale is made. And, unlike traditional marketplace, sellers don't have to pay monthly fees for membership in the program.

In general, commission rates for Google Shopping Actions range from 5-20% with a mode average of 12%. In the table below, we've outlined the public commission structure* of Google Shopping Actions and Google Express.

Animals & Pets

  • Animals & Pet Supplies: 12%
  • Dog Food, Cat Food & Cat Litter: 5%

Apparel & Accessories

  • Apparel & Accessories: 12%
  • Luggage & Bags: 12%
  • Shoes, Handbags & Sunglasses: 12%

Baby & Toddler

  • Baby & Toddler: 12%
  • Baby Food, Wipes & Diapers: 5%

Beauty

  • All Beauty: 12%

Business & Industrial

  • All Business & Industrial: 11%

Consumer Electronics

  • Cameras, Optics & Photography: 7%
  • Consumer Electronics: 7%
  • Electronics Accessories up to $100: 12%
  • Electronics Accessories over $100: 7%
  • Personal Computers: 6%
  • Software & Video Games: 12%
  • Video Game Consoles: 7%

Collectibles

  • Collectible Coins: 9%
  • Entertainment Collectibles: 12%
  • Sports Collectibles: 12%

Gift Cards

  • All Gift Cards: 12%

Grocery

  • Beverages: 5%
  • Food & Grocery up to $15: 7%
  • Food & Grocery over $15: 12%

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Health & Personal Care

  • All Health & Personal Care: 12%

Home & Hardware

  • Building Materials: 5%
  • Furniture: 12%
  • Hardware: 12%
  • Household Supplies: 12%
  • Home & Garden: 12%
  • Kitchen & Dining: 12%
  • Major Appliances: 8%
  • Tools: 11%

Hobbies & Leisure

  • Costumes & Accessories: 12%
  • Hobbies, Arts & Crafts: 12%
  • Musical Instruments: 12%
  • Sporting Goods: 12%
  • Toys & Games: 12%

Jewelry & Watches

  • Jewelry: 15%
  • Watches: 3%-14%

Media

  • All Media: 12%

Office Supplies

  • All Office Supplies: 12%

Automotive & Powersports

  • Vehicles: 5%
  • Vehicle Parts & Accessories: 11%
  • Vehicle Tires & Wheels: 9%

Everything Else

  • All other products: 12%

 

* These were verified at date of publication but they are subject to change.

Bryan Falla
Director of Marketing
Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.