One of the best things about selling on Google via Shopping Actions is the new marketplace-like sales path that sellers can take when using Google for Retail.
Right now with Google Shopping, sellers can take part in the traditional pay-per-click avenue to redirect traffic to their own site, and they can also opt into Shopping Actions to have Google sell products for them – only paying commission for completed sales. Best of all, unlike traditional marketplaces, sellers don't have to pay monthly fees for membership for Google Shopping Actions.
A new sales path sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!
In general, commission rates for products "Sold on Google" range from 5-15% with a mode average of 12%. In the table below, we've outlined the commission structure of Google Shopping Actions.
Animals & Pets
- Animals & Pet Supplies: 12%
- Dog Food, Cat Food & Cat Litter: 5%
Apparel & Accessories
- Apparel & Accessories: 12%
- Luggage & Bags: 12%
- Shoes, Handbags, & Sunglasses: 12%
Baby & Toddler
- Baby & Toddler: 12%
- Baby Food, Wipes, & Diapers: 12%
Beauty
- All: 12%
Business & Industrial
- All: 11%
Consumer Electronics
- Cameras, Optics, & Photography: 7%
- Consumer Electronics: 7%
- Electronics Accessories: 12% up to $100; 7% for the portion over $100
- Personal Computers: 6%
- Software & Video Games: 12%
- Video Game Consoles: 7%
Collectibles
- Collectible Coins: 9%
- Entertainment Collectibles: 12%
- Sports Collectibles: 12%
Gift Cards
- All: 12%
Grocery
- Beverages: 5%
- Food & Grocery: 7% for items $15 or less; 12% for anything over $15
- Tobacco Products: 12%
Health & Personal Care
- All: 12%
Home & Hardware
- Building Materials: 5%
- Furniture: 12%
- Hardware: 12%
- Household Supplies: 12%
- Home & Garden: 12%
- Kitchen & Dining: 12%
- Major Appliances: 8%
- Tools: 11%
Hobbies & Leisure
- Costumes & Accessories: 12%
- Hobbies, Arts, & Crafts: 12%
- Musical Instruments: 12%
- Sporting Goods: 12%
- Toys & Games: 12%
Jewelry & Watches
- Jewelry: 15%
- Watches: 14% up to $1,500; 3% for the portion over $1,500
Media
- All: 12%
Office Supplies
- All: 12%
Automotive & Powersports
- Vehicles: 5%
- Vehicle Parts & Accessories: 11%
- Vehicle Tires & Wheels: 9%
Everything Else
- All other products: 12%
Note: These were verified at date of publication but they are subject to change.
Bryan Falla
Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.
%20).png)
%20).png)