Google Shopping Actions Commission Rates

Posted on

Oct 22, 2019

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One of the best things about selling on Google via Shopping Actions is the new marketplace-like sales path that sellers can take when using Google for Retail.

Right now with Google Shopping, sellers can take part in the traditional pay-per-click avenue to redirect traffic to their own site, and they can also opt into Shopping Actions to have Google sell products for them – only paying commission for completed sales. Best of all, unlike traditional marketplaces, sellers don't have to pay monthly fees for membership for Google Shopping Actions.

A new sales path sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!

In general, commission rates for products "Sold on Google" range from 5-15% with a mode average of 12%. In the table below, we've outlined the commission structure of Google Shopping Actions.

Animals & Pets

Animals & Pet Supplies: 12%
Dog Food, Cat Food & Cat Litter: 5%

Apparel & Accessories

Apparel & Accessories: 12%
Luggage & Bags: 12%
Shoes, Handbags, & Sunglasses: 12%

Baby & Toddler

Baby & Toddler: 12%
Baby Food, Wipes, & Diapers: 12%

Beauty

All: 12%

Business & Industrial

All: 11%

Consumer Electronics

Cameras, Optics, & Photography: 7%
Consumer Electronics: 7%
Electronics Accessories: 12% up to $100; 7% for the portion over $100
Personal Computers: 6%
Software & Video Games: 12%
Video Game Consoles: 7%

Collectibles

Collectible Coins: 9%
Entertainment Collectibles: 12%
Sports Collectibles: 12%

Gift Cards

All: 12%

Grocery

Beverages: 5%
Food & Grocery: 7% for items $15 or less; 12% for anything over $15
Tobacco Products: 12%

Health & Personal Care

All: 12%

Home & Hardware

Building Materials: 5%
Furniture: 12%
Hardware: 12%
Household Supplies: 12%
Home & Garden: 12%
Kitchen & Dining: 12%
Major Appliances: 8%
Tools: 11%

Hobbies & Leisure

Costumes & Accessories: 12%
Hobbies, Arts, & Crafts: 12%
Musical Instruments: 12%
Sporting Goods: 12%
Toys & Games: 12%

Jewelry & Watches

Jewelry: 15%
Watches: 14% up to $1,500; 3% for the portion over $1,500

Media

All: 12%

Office Supplies

All: 12%

Automotive & Powersports

Vehicles: 5%
Vehicle Parts & Accessories: 11%
Vehicle Tires & Wheels: 9%

Everything Else

All other products: 12%

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Note: These were verified at date of publication but they are subject to change.

Bryan Falla

Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop their digital brand identities and implement marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.

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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”

“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”

“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”

“We love GoDataFeed and use it all the time. It is really simple to integrate GoDataFeed into your website.”

“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”

“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”

“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”

“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”

“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”