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One of the best things about selling with Google via Shopping Actions is the shift away from the pay per click model to a commission model. With Shopping Actions, sellers only pay when a sale is made. And, unlike traditional marketplace, sellers don't have to pay monthly fees for membership in the program.

In general, commission rates for Google Shopping Actions range from 5-20% with a mode average of 12%. In the table below, we've outlined the public commission structure* of Google Shopping Actions and Google Express.

Download the Rate Card here:

Google Shopping Actions Commission Rate Card
Google Shopping Actions Commission Rate Card

Animals & Pets

  • Animals & Pet Supplies: 12%
  • Dog Food, Cat Food & Cat Litter: 5%

Apparel & Accessories

  • Apparel & Accessories: 12%
  • Luggage & Bags: 12%
  • Shoes, Handbags & Sunglasses: 12%

Baby & Toddler

  • Baby & Toddler: 12%
  • Baby Food, Wipes & Diapers: 5%

Beauty

  • All Beauty: 12%

Business & Industrial

  • All Business & Industrial: 11%

Consumer Electronics

  • Cameras, Optics & Photography: 7%
  • Consumer Electronics: 7%
  • Electronics Accessories up to $100: 12%
  • Electronics Accessories over $100: 7%
  • Personal Computers: 6%
  • Software & Video Games: 12%
  • Video Game Consoles: 7%

Collectibles

  • Collectible Coins: 9%
  • Entertainment Collectibles: 12%
  • Sports Collectibles: 12%

Gift Cards

  • All Gift Cards: 12%

Grocery

  • Beverages: 5%
  • Food & Grocery up to $15: 7%
  • Food & Grocery over $15: 12%

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Health & Personal Care

  • All Health & Personal Care: 12%

Home & Hardware

  • Building Materials: 5%
  • Furniture: 12%
  • Hardware: 12%
  • Household Supplies: 12%
  • Home & Garden: 12%
  • Kitchen & Dining: 12%
  • Major Appliances: 8%
  • Tools: 11%

Hobbies & Leisure

  • Costumes & Accessories: 12%
  • Hobbies, Arts & Crafts: 12%
  • Musical Instruments: 12%
  • Sporting Goods: 12%
  • Toys & Games: 12%

Jewelry & Watches

  • Jewelry: 15%
  • Watches: 3%-14%

Media

  • All Media: 12%

Office Supplies

  • All Office Supplies: 12%

Automotive & Powersports

  • Vehicles: 5%
  • Vehicle Parts & Accessories: 11%
  • Vehicle Tires & Wheels: 9%

Everything Else

  • All other products: 12%

 

* These were verified at date of publication but they are subject to change.