Transitioning your ecommerce site product data to work on a marketplace isn't always 1:1, but here are some big picture best practices to prepare your catalog for top marketplace performance.
Many digital agencies often struggle with product data. Whether or not your team is equipped to handle the range of challenges, you'll want to consider these best practices.
Whether you’re just starting out as a product seller or marketer, or you’re a seasoned seller with hundreds of products, SKUs can help you improve your sales, streamline your operations, and enhance your customer experience.
It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:
Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever.