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Ah, product feeds – these ubiquitous data dynamos baffle ecommerce marketers on a daily basis. But what are product feeds, really? And why would you need one?
Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever.
Manually managing your product feed is definitely possible... but is it optimal? Not at all.
There’s a problem plaguing the world of ecommerce, and it seems to be growing with each passing year... product returns. The solution? Buyers need to know exactly what they're buying when they complete their purchase.
