It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:
Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever.