We've covered a lot of ground on Meta Shops and Meta Checkout, so let's recap what we've learned so far. Here are the answers to your most frequently asked questions: 

Q: How does Meta Checkout deviate from traditional pay per click models typical of Meta product ads?

A: Meta Checkout differs significantly from traditional pay per click models. Instead of redirecting users to an external website to complete a purchase — a standard practice in pay per click models — Meta Checkout allows users to finalize their purchases directly within Facebook and Instagram apps. 

This approach is similar to the in-app checkout processes on popular ecommerce platforms like Amazon, providing a seamless, uninterrupted shopping experience. 

Q: How are Meta Checkout, Shops, and Shops Ads interconnected?

A: Facebook/Instagram Shops are a way for businesses to create an online storefront on Facebook and Instagram. Shoppers discover a Shop’s products through the merchant’s Facebook page or Instagram account, as well as organic posts that are tagged and linked to the product details that are housed in Meta Commerce Manager. 

Checkout on Facebook and Checkout on Instagram is the process in which customers use Meta Checkout to purchase those products without leaving Facebook or Instagram. 

Shops Ads allow merchants to optimize for conversions on Shops.

Q: What is the difference between Meta Checkout and what Meta refers to as offsite checkout?

A: Meta Checkout, as the name suggests, refers to the process of checking out directly on Facebook and Instagram. 

On the other hand, what Meta refers to as offsite checkout pertains to Shops that link to an external website, like the Shop merchant's own web store. However, it's important to note that as per recent announcements, support for offsite checkout will end, and new Shops will only be able to onboard with onsite checkout starting in June 2023.

Q: How can Meta Checkout increase conversion rates?

A: Meta Checkout has the potential to significantly increase conversion rates due to its integrated checkout process. It minimizes disruptions and distractions that typically lead to cart abandonment. 

By offering a more streamlined and convenient shopping experience, Meta Checkout can help businesses drive sales and grow their customer base.

Q: Will Meta charge a fee for transactions on Facebook and Instagram Shops checkout?

A: Yes, starting July 1, 2023, Meta will remove its 5% selling fee and instead charge a standard processing fee. This fee is calculated as a percentage of the total transaction amount, including any taxes, surcharges, shipping, or state-mandated fees applied to the transaction. 

The good news for sellers is that the fee covers the cost of payment processing. 

Q: How can businesses benefit from the transition to Meta Checkout?

A: The adoption of Meta Checkout represents an exciting new chapter in ecommerce. It combines the best aspects of in-app checkouts and traditional product ads while introducing several improvements aimed at bolstering conversion rates. Businesses have much to gain from these changes, and with the right preparation, the transition to Meta Checkout can lead to substantial growth and profitability.

Q: How does Meta Checkout to improve conversion rates?

A: Meta Checkout can help you improve your conversion rates by making the checkout process more convenient and secure for your customers. Here are some tips on how to use Meta Checkout to improve your conversion rates:

Q: How does Meta Checkout help with campaign targeting?

A: Meta Checkout can help you target your marketing campaigns more effectively by providing you with insights into your customers' shopping behavior. For example, you can use Meta Checkout data to see which products your customers are most interested in, which payment methods they prefer, and which devices they use to shop. This information can help you to create more targeted marketing campaigns that are more likely to reach your ideal customers.

Q: How does Meta Checkout keep shoppers — and Shops — safe?

A: Meta Checkout uses a variety of security features to protect your payment information, including SSL to encrypt your data as it travels over the internet, two-factor authentication to protect accounts and Shops from being accessed by unauthorized parties, fraud protection technology to help detect and prevent fraudulent transactions, and secure data storage in accordance to industry standards.

Do you have questions about Meta Shops or how Checkout works? Send it to us!

Next, we'll look inside a few Shops: Meta Checkout-Enabled Shops Are Already Seeing Success

“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”