Meta is retiring native checkout on Facebook and Instagram. For ecommerce brands, that means Shops are going full “link in bio.” This post breaks down what’s changing, what to fix in your product feeds, and how to turn this shift into an advantage before the August cutoff.
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Spending more on Meta Ads but not seeing better results? The key to success isn’t increasing your budget—it’s optimizing your strategy. In this guide, we’ll walk you through proven techniques to improve targeting, creative, and bidding for better performance and lower costs. Start making every ad dollar work smarter.
As you begin the process of integrating Meta Checkout, it's important to note that Meta and GoDataFeed have worked hard to make the process as straightforward as possible, ensuring even small businesses with limited technical knowledge can successfully integrate it. So let’s get to it.
A social commerce landscape where seamless online transactions become the norm rather than the exception? That's the promise of Meta Shops with Onsite Checkout. Not convinced? Just look at the variety of merchants already racking up sales and making customers for life with exceptional experiences.
We've covered a lot of ground on Meta Shops and Meta Checkout, so let's recap what we've learned so far. Here are the answers to your most frequently asked questions.
Meta Checkout fundamentally diverges from traditional Meta product ads, shifting from a pay-per-click model to a more transaction-focused approach. Instead of charging advertisers every time someone clicks on their ad, Meta Checkout enables users to make purchases directly on Facebook or Instagram, which means merchants only pay when a sale occurs.
By providing a seamless shopping experience that keeps shoppers tethered to your Shop across various touchpoints, Meta Checkout gives you the opportunity to be present (and purchasable) when and where it matters most. But that’s only one aspect. Let’s take a closer look at some of the benefits of toggling on your Meta Checkout.
