Millennials and Gen Z shoppers are rapidly taking over as the primary spenders in the economy. However, these groups are much more reluctant to make impulsive purchases or stretch themselves thin financially. Additionally, credit card applications are down – especially those who have been previously denied.
Any good business strategy begins with thorough planning. To properly plan your Google Shopping campaign strategy, set your sights on these three areas: 1) Keyword research to identify opportunities, 2) Segmenting products into groups for easier, more effective targeting and 3) Setting goals based on most important KPIs.
Pinterest this week launched a brand new search engine feature called ‘Complete the Look.’ This application recommends fashion and home decor items to Pinterest-users based on any image they search for or pin. With so many shoppers using the social media platform, ‘Complete the Look’ creates a gateway for more effective ecommerce.