Ecommerce Guides
Dive deep into the topics that move the needle with practical guides, ebooks, white papers, written by industry experts and designed to help you master the art and science of ecommerce marketing.
5-Step Plan
Google Shopping Campaign Optimization
This ebook gives users the 5-step plan pro sellers use to optimize Google Shopping campaigns from the ground up.
The Retailer's Guide
Amazon Sponsored Products
In this ebook we show you how to use Amazon Sponsored Products to cut through the crowded marketplace and reach more shoppers.
Product Feed enhancements
Smart Shopping Campaign Optimization
Optimizing every level of your campaign structure gives you the best chance of breaking out of crowded Google product SERPs.
The Retailer's Guide
Buy on Google
This ebook shows merchants how to reach shoppers across multiple Google retail surfaces — including Google Images, YouTube, Google Storefronts, and Google Assistant.
Handbook
Google Shopping Optimization
This handbook gives marketers the actionable information they need to confidently roll out, monitor, optimize, and scale campaigns.
Google Retail Programs
Product Feed Optimization
This short, to-the-point ebook lays out the process of optimizing your product feed to wow Google's algorithm and shoppers alike.