Resources
For the people who own the feed.
How channels read your catalog, where listings break, and the step-by-step fixes, written from managed-feed data, not from the brochure.
New · Complete guide
The complete guide.
The complete guide to product feed management: what a feed is, why channels reject unmodified store data, how the six-stage pipeline works, and how to run one catalog across 40+ channels without spreadsheets.
Read the guide
Channel playbooks
Spec, setup, pitfalls.
Step-by-step setup for each channel: the exact spec, the mappings that break, and the optimizations that move eligibility.
Playbook
GMC setup, feed spec, item groups, and the disapprovals that account for most lost impressions.
13 min read
Playbook
How Amazon collapses variants, when to match vs. create ASINs, and the flat-file traps.
12 min read
Playbook
Catalog setup for Shops and dynamic ads: image specs, product sets, and pixel matching.
10 min read
Playbook
Getting listed and staying buy-box eligible on Walmart's item model.
10 min read
Playbook
What TikTok's spec rewards, and how to keep price and stock in sync at campaign pace.
9 min read
Playbook
Reusing your Google feed for Bing: what carries over cleanly and what needs remapping.
7 min read
Feed fundamentals
every channel inherits.
Channel-agnostic guides to the data layer: the concepts, failure modes, and fixes that apply everywhere your catalog goes.
Benchmarks & research
Data, not vibes.
Findings from audits across managed catalogs: error rates, eligibility benchmarks, and what actually moves them.
Research
Same catalogs, same channels: measured eligibility before and after the pipeline.
Report · 9 min
Research
Error rates, disapproval causes, and eligibility benchmarks across managed catalogs.
Report · 12 min
Research
Putting a revenue number on listing downtime, by category and channel.
Report · 7 min
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