AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles might seem harmless, but they can cause serious issues in your product feed — from disapprovals in Google Merchant Center to awkward, cut-off listings on shopping ads. Most platforms recommend keeping titles under a certain character limit (usually around 150 characters) for clarity and compliance.

Here’s a fast, simple way to spot and fix long titles with ChatGPT.

Step 1: Export Your Product Titles

Pull a product feed export from your source — whether that’s Shopify, BigCommerce, or directly from your catalog file. Focus on the fields with Product ID and Title.
Save it as a simple CSV or spreadsheet file for easy handling.

Step 2: Identify Titles That Are Too Long

You can manually scan, but it’s faster to use a spreadsheet formula first.
In Excel or Google Sheets:

=LEN(A2)  spreadsheet formula

(This gives you the character count for each title.)

Flag anything over 150 characters. Copy the flagged titles into a new sheet.

Step 3: Use ChatGPT to Suggest Cleaner Titles

Use ChatGPT to Suggest Cleaner Titles

Paste your long titles into ChatGPT with a prompt like:

"Here are product titles that are too long for a shopping feed. Please shorten each to under 150 characters while keeping the product’s main keywords and meaning intact."

ChatGPT will generate condensed versions while preserving the important information.

Example:

  • Original: “Men’s Waterproof Hiking Boots with Reinforced Toe, Breathable Mesh Upper, and Ultra-Durable Rubber Outsole for All-Terrain” (162 characters)
  • AI Fix: “Men’s Waterproof Hiking Boots with Reinforced Toe and Breathable Mesh Upper” (92 characters)

Step 4: Review and Apply

AI gives you a strong starting point — but nothing beats a manual human review.

Check that shortened titles still match what users search for and comply with feed policies.

Then re-upload the cleaned titles into your product feed.

Step 5: Keep Monitoring

Long titles sneak back in over time, especially if your catalog updates dynamically.

Set a reminder to review title lengths monthly or automate this check if you’re scaling up.

Even with AI, cleaning titles manually still adds up fast — that's why many teams eventually automate this step through feed management tools. To learn more or to have this and other features set up for you, book a free demo.

Bryan Falla

Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.

From theory to practice

Put your feed to the test.

Run a free feed audit and see which of your titles are matching queries you'd never choose to bid on.