As a marketing agency, your top priority is always improving and streamlining your services so your clients can have a better experience working with you. That requires a fair amount of personal attention as well as attention to detail when it comes to your clients' campaigns, strategies, and data.

So how on earth do you manage all that without losing your client's trust — or your sanity? The answer is software. Software as a service, aka SaaS, to be exact.

There are thousands of automation and optimization SaaS tools out there for marketers. But not all are designed with the specific needs of agencies in mind.

A good SaaS solution can empower your agency to more with fewer resources and in less time, but the wrong solution could end up costing you time and money. That’s why we’ve compiled this list of the top SaaS tools and marketing apps you can implement today to delight your clients and make your job easier.


One of the top challenges ecommerce businesses face today is connecting the various systems in your marketing stack. We know firsthand how difficult channel and data integration can be. Zapier is the industry leader in API software integration. It's user-friendly enough for non-developers. And it has over 2,000 app integrations built-in, making it infinitely easier to connect applications and set repetitive tasks on auto-pilot.

What marketing agencies love about Zapier:

  • Top-notch security
  • Built-in actions
  • Extendable workflows
  • Branching logic
  • 99.9% uptime


If you’re looking for website traffic analysis, HotJar is an industry leader in helping businesses move past traditional web and product analytics to deeply understand their users and improve user experience (UX). They’re also available in over 180 countries, making them an accessible solution for business owners across the world.

What marketing agencies love about HotJar:

  • Smarter visitor targeting
  • See where users click, move, and scroll
  • Watch real visitors in-the-wild
  • Collect feedback on every page
  • Ask users what they think


BuzzSumo is the go-to content marketing tool for creators and businesses worldwide to help create content, monitor their brand and industry, and discover growth opportunities. They help create content through data-driven research that helps drive likes, shares, and top rankings.

What marketing agencies love about BuzzSumo:

  • Content discovery
  • Content research
  • Influencer partnerships
  • Monitoring
  • Chrome extension
  • Account & search API


If you’re looking for ways to automate your inventory management process to create happier customers, look no further than Veeqo. Veeqo specializes in helping ecommerce sellers through their inventory and fulfillment platform built by ecommerce sellers.

What marketing agencies love about Veeqo:

  • Inventory management
  • Order management
  • Shipping software
  • Reporting & forecasting tools
  • Connecting and automating inventory, picking, and shipping workflows across all selling channels


Nothing makes social media planning easier than a content scheduling platform. While Later focuses on Instagram marketing, they also serve as an all-in-one social marketing platform for top social medianet works. With Later, business owners are able to plan, analyze, and publish content in a user-friendly workflow.

What marketing agencies love about Later:

  • Visually planning and scheduling photo and video content
  • Streamlining social media strategy
  • Simple media management
  • Marketing tools and analytics

Video Ask

Studies have shown that the most valuable factor in sales and marketing is the connection sellers make with their customers. In fact, the most important connection is face-to-face, but in today’s digital world, it isn’t always an easy task. Video Ask offers a solution to this problem by replicating face-to-face interaction through intricate software that allows users to respond via video.

What marketing agencies love about Video Ask:

  • Conditional logic to make every conversation more meaningful
  • Collect video recordings from respondents with automated questions
  • Simplify scheduling and booking
  • Speech-to-text transcription for all video and audio recordings
  • Search across all interactions to find key points

Sprout Social

Sprout Social prioritizes bringing brands and people together through their all-in-one social media marketing software. Sprout Social supports the buyer journey through social management tools, customer care, and comprehensive data collection and analysis.

What marketing agencies love about Sprout Social:

  • Social analytics
  • Engagement tracking
  • Publishing tools
  • Social listening
  • Social automation
  • Major social network integrations


SEO is arguably one of the most important tools to understand and utilize in any online business. Clearscope is an SEO content research and optimization platform that drives search traffic with integrations for WordPress and Google Docs. Their streamlined tools simplify SEO writing by analyzing top-performing organic content to make actionable recommendations on word count, content type, readability, relevant terms, and similar headers.

What marketing agencies love about Clearscope:

  • Content grading
  • Readability scoring
  • Recommended word count
  • Offers relevant terms
  • Shows search volumes


GoDataFeed helps online retailers succeed by providing a cloud-based suite of multichannel marketing technology that removes roadblocks to valid product feeds, enhances product data, and streamlines how businesses publish products online. The software sits between merchant stores and ecommerce channels to take in consumer data, standardize it, optimize it, and deliver it seamlessly to ecommerce channels.

What marketing agencies love about GoDataFeed:

  • IFTTT rules
  • Text replacement
  • HTML/dirty data cleanup
  • Filters
  • Multi-store accounts
  • Variable client pricing
  • Multiple data sources per store
  • Google Sheets data sourcing
  • Unlimited channel potential


Providing top-tier experiences to your clients is top priority. That's why implementing tools and marketing apps like Zapier, Later, Sprout Social, and others on this list is so important to take your agency to the next level. These tools save you time and improve performance elements by automating tedious, time-consuming tasks and removing the potential for human error in repetitive, monotonous tasks.

Finding the right SaaS partners for your agency could be the difference-maker you're looking for to improve your customers' KPIs and, more importantly, their satisfaction with your agency.

GoDataFeed works with over 100 marketing agencies big and small to help them power their clients' ecommerce.

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