Last Updated: September 30, 2026
- What Data We Collect and How We Use It
- GDPR
- Opting Out
- Information Sharing
- Security
- Data Retention
- Sending Emails
- Changes in Our Practices
- Service Providers
- Contests, Promotions, and Surveys
- Referral Programs
- Account Termination
- Contacting Website Administrators
- Our Websites
- How the GoDataFeed App Connects to Google Data
- How GoDataFeed Accesses, Uses, Stores, and Shares Google User Data
- California Privacy Rights (CCPA/CPRA)
1. What Data We Collect and How We Use It
Personal Information generally refers to information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual. Depending on how you interact with GoDataFeed, we may collect Personal Information, business information, technical information, and other data necessary to provide, secure, maintain, and improve our Services.
When you visit our website, create an account, request a demonstration, subscribe to our Services, contact our team, participate in webinars or events, respond to surveys, download resources, or otherwise interact with GoDataFeed, you may be asked to provide information such as your name, company name, email address, telephone number, business address, billing information, account credentials, or other information necessary to provide our Services or respond to your inquiries.
As part of providing our ecommerce feed management platform, we also process business information submitted by our customers ("Customer Content"), including product catalogs, pricing, inventory levels, SKUs, product attributes, images, category mappings, feed configurations, API credentials, integration settings, workflow rules, and other information necessary to operate the Services. Customer Content belongs to our customers and is processed only as necessary to provide the Services requested by the customer and in accordance with our contractual obligations.
We use the information we collect for legitimate business purposes, including to:
- provide, operate, maintain, and improve our Services;
- create and manage customer accounts;
- authenticate users and protect account security;
- process orders, subscriptions, and payments;
- configure and maintain integrations with ecommerce platforms, marketplaces, advertising channels, and other connected services;
- respond to customer inquiries and provide technical support;
- personalize your experience on our website and within our Services;
- communicate important account, billing, product, security, and service-related information;
- send marketing communications where permitted by applicable law and consistent with your communication preferences;
- monitor usage, diagnose technical issues, prevent fraud, detect unauthorized activity, and improve the performance and reliability of our platform;
- comply with applicable legal obligations and enforce our agreements.
Information Collected Automatically
When you visit our website or use our Services, certain information is collected automatically through cookies, server logs, analytics technologies, and similar tools. This information helps us understand how our Services are used, improve performance, maintain security, and troubleshoot technical issues.
Automatically collected information may include your IP address, browser type, browser version, operating system, device identifiers, language preferences, approximate geographic location, referring URLs, pages visited, session duration, clickstream information, and similar technical information.
We may also collect diagnostic information regarding the performance and operation of our Services, including application logs, error reports, feature usage, system health metrics, and other operational data necessary to maintain platform reliability and security.
Website Analytics
We collect information regarding how visitors interact with our website, including pages viewed, downloads, forms submitted, marketing campaigns, referral sources, and other website activity. This information helps us understand customer interests, improve website usability, evaluate marketing effectiveness, and develop new products and features.
Where practical, website analytics are aggregated or de-identified before being used for reporting and business analysis.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to recognize returning visitors, maintain user sessions, remember preferences, improve website functionality, analyze website traffic, and support marketing activities.
Some cookies are essential to the operation of our Services, while others help us better understand how visitors interact with our website or allow us to provide more relevant advertising and communications.
You may configure your browser to reject or delete cookies; however, doing so may affect certain features or functionality of our website.
Advertising and Remarketing
GoDataFeed uses Google Ads, Google Analytics, LinkedIn, and other advertising or analytics providers to better understand website usage and measure the effectiveness of our marketing efforts. These providers may use cookies or similar technologies to help display advertisements that are more relevant to your interests based on your interactions with our website.
These technologies do not provide us with access to your computer or personal files and are used solely in accordance with applicable privacy laws and the privacy practices of the applicable provider.
Artificial Intelligence Features
Certain GoDataFeed features incorporate artificial intelligence ("AI") technologies to assist customers with activities such as product title optimization, product description generation, product categorization, workflow assistance, and similar ecommerce-related tasks.
When Customers choose to use these AI features, information submitted through prompts or requests may be processed by trusted third-party AI service providers solely for the purpose of generating the requested response. GoDataFeed does not use Customer Content submitted through AI features to train our own foundation AI models. We seek to work with AI providers that contractually restrict the use of Customer-submitted data for model training or other unrelated purposes.
AI-generated content is intended to assist customers and should always be reviewed by the customer before publication or business use. Customers remain responsible for verifying the accuracy, completeness, legality, and appropriateness of AI-generated output before relying upon it.
2. GDPR
GoDataFeed is committed to protecting the privacy rights of individuals worldwide and complying with applicable data protection laws, including the European Union's General Data Protection Regulation ("GDPR"), the UK GDPR, and other applicable privacy legislation.
When acting as a data processor on behalf of our customers, we process Personal Information only in accordance with our customers' instructions and applicable law. When acting as a data controller, such as when managing our website, marketing communications, or customer accounts, we process Personal Information only where an appropriate legal basis exists, including the performance of a contract, compliance with legal obligations, our legitimate business interests, or your consent where required.
Where applicable, individuals may have the right to access, correct, update, delete, restrict, object to, or request portability of their Personal Information. We will respond to verified requests in accordance with applicable law.
GoDataFeed has implemented internal processes designed to support GDPR compliance, including data minimization practices, customer-requested data deletion where appropriate, and administrative procedures for responding to privacy requests.
Additional information regarding our GDPR compliance program is available at:
https://www.godatafeed.com/compliance/gdpr
3. Opting Out
You may opt out of receiving promotional or marketing communications from GoDataFeed at any time by following the unsubscribe instructions included in those communications or by contacting us directly.
Please note that even if you opt out of marketing communications, we may continue to send transactional or service-related communications that are necessary to administer your account, provide the Services, respond to support requests, or satisfy our contractual or legal obligations.
If you wish to request deletion of Personal Information that we control, or to exercise any applicable privacy rights, please contact us at contact@godatafeed.com. We will evaluate and respond to your request in accordance with applicable law and our contractual obligations.
4. Information Sharing
GoDataFeed does not sell your Personal Information or Customer Content.
We may share information with trusted third-party service providers that help us operate our business and deliver the Services, including providers of cloud hosting, payment processing, customer support, analytics, communications, security, infrastructure, and artificial intelligence services. These providers are authorized to process information only as necessary to perform services on our behalf and are contractually obligated to safeguard the information they receive.
We may also disclose information when required to comply with applicable laws, regulations, legal process, or lawful requests from public authorities, or when we reasonably believe disclosure is necessary to protect the rights, property, security, or safety of GoDataFeed, our customers, or others.
If GoDataFeed undergoes a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, information covered by this Privacy Policy may be transferred as part of that transaction, subject to appropriate confidentiality obligations and applicable law.
Our websites may contain links to third-party websites or services that are not owned or operated by GoDataFeed. We are not responsible for the privacy practices, content, or security of those third-party websites, and we encourage you to review their privacy policies before providing any information.
Except as described in this Privacy Policy, GoDataFeed will not disclose your Personal Information to third parties without your consent.
5. Security
Protecting customer information is an important part of operating the GoDataFeed platform.
We maintain administrative, technical, and organizational safeguards designed to protect Personal Information, Customer Content, and Merchant Data against unauthorized access, disclosure, alteration, misuse, or destruction. These safeguards include measures such as access controls, authentication mechanisms, encryption where appropriate, system monitoring, secure software development practices, vendor oversight, and internal policies governing the handling of sensitive information.
Although we continually work to protect our systems and improve our security posture, no method of electronic transmission or storage can be guaranteed to be completely secure. For this reason, we cannot guarantee absolute security, but we continually evaluate and enhance our security practices based on evolving technologies, industry standards, and emerging threats.
GoDataFeed values responsible security research. If you believe you have discovered a potential security vulnerability affecting our Services, we encourage responsible disclosure by contacting infosec@godatafeed.com. We ask that security issues not be publicly disclosed until we have had a reasonable opportunity to investigate and address the reported issue.
Additional information regarding our security program is available at:
https://www.godatafeed.com/compliance/security
6. Data Retention
GoDataFeed retains Personal Information, Customer Content, and other information only for as long as reasonably necessary to provide the Services, fulfill contractual obligations, comply with applicable legal, accounting, tax, and regulatory requirements, resolve disputes, enforce our agreements, protect the security and integrity of our platform, and support legitimate business operations.
Retention periods vary depending on the type of information involved, the purpose for which it was collected, and applicable legal requirements. When information is no longer required, we take reasonable steps to securely delete, anonymize, or otherwise dispose of it in accordance with our internal data retention practices.
Customers may request deletion of certain Personal Information, subject to our contractual obligations, legal requirements, backup procedures, and legitimate business interests. Unless otherwise agreed, standard customer account data is typically purged or anonymized one month after final account termination, subject to legal hold requirements
7. Sending Emails
GoDataFeed uses email to communicate with customers and prospective customers regarding account administration, customer support, billing, product updates, security notifications, and other information related to the Services. We may also send marketing communications, newsletters, event invitations, product announcements, and educational content to individuals who have requested such information or where otherwise permitted by applicable law.
Marketing emails include instructions for opting out of future promotional communications. Opting out of marketing emails will not prevent you from receiving transactional or service-related communications that are necessary to administer your account, respond to support requests, fulfill contractual obligations, or comply with applicable law.
Information submitted through contact forms, email correspondence, surveys, webinars, or similar communications may be retained as necessary to respond to your inquiry, improve our Services, maintain business records, or satisfy legal and contractual obligations.
8. Changes in Our Practices
GoDataFeed may update this Privacy Policy from time to time to reflect changes in our Services, business operations, applicable laws, technology, security practices, or privacy requirements.
When we make material changes to this Privacy Policy, we will update the "Last Updated" date at the top of this page and, where required by applicable law, provide additional notice through our website, customer portal, or email before the changes become effective.
Your continued use of the Services after an updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Privacy Policy.
9. Service Providers
GoDataFeed works with carefully selected third-party service providers that help us operate, secure, maintain, and improve our Services. These providers may perform functions including cloud hosting, payment processing, customer relationship management, customer support, website analytics, communications, infrastructure management, security monitoring, artificial intelligence services, and other operational functions.
Service providers are authorized to process information only as necessary to perform services on our behalf and are contractually required to protect the confidentiality and security of the information they process.
GoDataFeed does not authorize service providers to use Customer Content or Personal Information for their own independent marketing purposes.
10. Contests, Promotions, and Surveys
From time to time, GoDataFeed may conduct surveys, contests, webinars, promotional campaigns, or other marketing initiatives.
Participation in these activities is voluntary. Depending on the activity, we may collect information such as your name, company name, email address, mailing address, job title, or other information necessary to administer the promotion, communicate with participants, deliver prizes, or evaluate participation.
Information collected through these activities may also be used to improve our Services, better understand customer interests, and develop future products or marketing programs, consistent with this Privacy Policy.
11. Referral Programs
If GoDataFeed offers a referral program, you may choose to provide a colleague's name or email address so we can send a one-time invitation introducing our Services.
We use this information solely to send the requested referral communication and to administer the referral program. Referral recipients may contact us at contact@godatafeed.com to request removal of their information from our records.
If GoDataFeed is not actively offering a referral program, this section shall apply only if such a program is introduced in the future.
12. Account Termination
If your GoDataFeed account is cancelled, whether voluntarily or involuntarily, your access to the Services will be terminated in accordance with your agreement with GoDataFeed.
Following account termination, GoDataFeed may retain certain information for a reasonable period as necessary to comply with legal obligations, resolve disputes, enforce contractual rights, detect fraud, maintain security, satisfy accounting or tax requirements, fulfill backup and disaster recovery obligations, or otherwise protect the legitimate interests of GoDataFeed and its customers.
When retention is no longer required, Personal Information will be securely deleted, anonymized, or otherwise disposed of in accordance with our internal data retention practices.
13. Contacting Website Administrators
If you have questions regarding this Privacy Policy, your Personal Information, or GoDataFeed's privacy practices, or if you wish to exercise any applicable privacy rights, please contact us:
GoDataFeed
Legal and general inquiries: contact@godatafeed.com
Website: https://www.godatafeed.com
We will make reasonable efforts to respond to privacy-related inquiries and verified requests in accordance with applicable law.
14. Our Websites
This Privacy Policy applies to GoDataFeed-operated websites and Services, including, but not limited to:
- https://www.godatafeed.com/
- https://experience.godatafeed.com/
- https://help.godatafeed.com/
- https://app.godatafeed.com/
Additional GoDataFeed websites or subdomains that reference this Privacy Policy are also governed by its terms.
15. How the GoDataFeed App Connects to Google Data
GoDataFeed offers integrations with Google services, including Google Merchant Center, Google Ads, and Google Shopping Order Sync, through Google's secure OAuth authorization framework.
When a customer elects to connect a Google account, Google authenticates the user directly and requests the customer's consent before granting GoDataFeed access to authorized Google data. Customers may revoke GoDataFeed's access to their Google account at any time through their Google Account security settings or by disconnecting the integration within the GoDataFeed platform.
The specific Google services available may change as Google updates its products or APIs.
16. How GoDataFeed Accesses, Uses, Stores, and Shares Google User Data
GoDataFeed accesses Google user data solely for the purpose of providing the Google integrations and functionality requested by our customers.
Depending on the services enabled, GoDataFeed may access information such as Google account identifiers, email address, Google Merchant Center account information, Merchant Center IDs, product feed diagnostics, account configuration information, and other data necessary to authenticate users, manage integrations, and provide the requested Services.
Google user data is used exclusively to provide and support GoDataFeed's Google integrations and is not used for advertising, marketing, profiling, or any unrelated commercial purposes.
Google user data is stored using commercially reasonable administrative, technical, and organizational safeguards designed to protect its confidentiality and security. Access to Google user data is limited to authorized personnel and trusted service providers who require such access to support the Services and who are subject to appropriate confidentiality obligations.
GoDataFeed does not use Google Workspace API data to develop, improve, or train generalized artificial intelligence (AI) or machine learning (ML) models. Any Google Workspace data accessed through restricted Google APIs is used solely to provide user-requested functionality in accordance with Google's API Services User Data Policy.
Customers may revoke GoDataFeed's access to their Google account at any time through Google's security settings or by disconnecting the applicable integration within the GoDataFeed platform.
17. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have certain rights regarding your Personal Information under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), subject to applicable exceptions and limitations.
Depending on your relationship with GoDataFeed and applicable law, you may have the right to:
- Request access to the Personal Information we have collected about you.
- Request correction of inaccurate Personal Information.
- Request deletion of Personal Information that we maintain about you, subject to certain legal and business exceptions.
- Request information regarding the categories of Personal Information we collect, the purposes for which it is used, and the categories of third parties with whom it may be shared.
- Exercise your privacy rights without unlawful discrimination.
GoDataFeed does not sell Personal Information or share Personal Information for cross-context behavioral advertising as those terms are defined under California law.
To submit a request regarding your California privacy rights, please contact us at contact@godatafeed.com. We may need to verify your identity before processing your request and may request additional information as permitted by law. If we are processing Personal Information solely on behalf of one of our customers, we may direct you to submit your request directly to that customer.
Authorized agents may submit requests on behalf of California residents where permitted by applicable law and upon verification of both the agent's authority and the identity of the individual whose Personal Information is the subject of the request.