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Video course
A product feed is a digitized version of your full product catalog, packaged to meet channel- and merchant-specific data requirements. Learn the foundations of product feeds and how they connect your products to online commerce.
01
A brief introduction to product feeds. (1 min)
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02
A breakdown of the various product feed file formats, XML vs CSV. (6 min)
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03
An overview of product attributes, the fields of data that catalog product details. (4 min)
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04
The three types of product identifiers (GTINs and MPNs) and their roles in your product data. (7 min)
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05
The three types of data ecosystems that pertain to ecommerce businesses. (3 min)
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06
Creating a feed is simple, but feed success is driven by your toolset. (2 min)
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07
The means by which product feeds get to their channels. (2 min)
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Start a free trial and put the course to work on your own catalog.
