Product Feed Basics
A product feed is a digitized version of a complete product catalog, including physical and digital products that are packaged based on channel- and/or merchant-specific data requirements. Here, you'll learn the foundations of product feeds and how they connect your products to the world of online commerce.
Lesson 1: Intro to Product Feeds
Master Product Feeds in 1 Min
A brief introduction to product feeds.
Lesson 2: Product Feed File Formats
XML vs CSV? 6 Min to Pick the RIGHT Format
A breakdown of the various product feed file formats.
Lesson 3: Product Attributes
Attributes = $$$ (4 Min Crash Course)
An overview of product attributes, which are the fields of data that catalog product details.
Lesson 4: Product Identifiers
GTINs & MPNs: The 7 Min Hack to Avoid Bans
Here we cover the three types of product identifiers and their roles in your product data.
Lesson 5: Data Ecosystems
Fix Your Feed in 3 Min → 3X More Clicks!
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Lesson 6: Product Feed Creation
No More Manual Updates! (2 Min Setup)
Creating a feed is simple, but feed success is driven by your toolset.
Lesson 7: Product Feed Distribution
Disapproved Products? 2 Min to Fix Them ALL
The means by which product feeds get to their channels.
