Sixty-three percent of retailers now sell on three or more platforms, according to DHL’s 2025 Ecommerce Report. Amazon adoption is even higher at 68%, and cross-border selling has become routine for most mid-market brands. These numbers confirm what we already knew about multichannel selling. If you’re competing in ecommerce in 2026, this is the operating environment you’re stepping into.
DHL’s 2025 Ecommerce Snapshot:
- Sample & scope: 4,050 ecommerce businesses across 19 markets.
- AI adoption: Nearly half already use AI in operations; usage rises to 61% in B2B.
- Social commerce: 87% maintain a social presence, with TikTok and Instagram leading; 76% expect social-driven sales to increase.
- Multichannel footprint: 63% sell on three or more platforms; 68% sell on Amazon.
- Cross-border participation: 64% sell internationally, with adoption highest among mid- and large-sized businesses.
- Logistics impact: 96% say logistics capabilities are key to winning sales; 85% view sustainability as an important conversion factor.
What To Do With This Report Tomorrow
DHL’s numbers basically confirm what you’ve already felt in your day-to-day: most of your competitors are selling on three or more platforms, nearly seven in ten are on Amazon, and close to two-thirds are selling internationally. The question for a GoDataFeed user isn’t “should we go multichannel?”—it’s “are we operating like a business that already is?”
Here’s how to turn the report into next steps instead of just another screenshot in Slack.
In the next 7–14 days: Get a clean picture of your current footprint
- Inventory your channels, not just your logins: Write down every place your products actually appear—own site(s), apps, marketplaces, retail media, social commerce, and any international storefronts. Match each one to the specific feed or integration powering it.
- Mark where feeds are centralized vs. ad hoc: Which channels are fed through GoDataFeed (or another central tool), and which are still running on native apps, CSV uploads, or bespoke integrations? Anywhere you see “manual upload” or “someone on the team handles that,” flag it.
- Scan for recurring issues: Pull diagnostics from Google Merchant Center, Amazon, Meta, and one marketplace where you do meaningful volume. Look for patterns: missing attributes, disapprovals, pricing mismatches, or availability errors. Those patterns tell you where multichannel is already under strain.
The goal for this window isn’t fixing everything. It’s knowing whether your setup reflects a 2025 multichannel reality or a 2019 single-store mindset.
In the next 30–60 days: Align your catalog with a multichannel world
- Define your “universal” product record: Decide what every SKU should know about itself before it hits any channel—core identifiers, brand, category, variant data, key attributes for your vertical, and at least one profitability marker (even if rough).
- Move channel logic into your feed layer: Wherever you’re editing data “inside” a channel (e.g., changing titles only in Amazon, fixing categories only in Meta), shift that logic into GoDataFeed as rules or mappings. You want one place where channel-specific behavior lives.
- Start labeling for strategy, not just compliance: Use custom fields/labels in your feeds to tag products by margin tier, inventory status, lifecycle, or strategic priority. Even if you don’t overhaul campaigns yet, getting these labels into Google, Microsoft, and marketplaces sets you up to bid and feature products based on business logic, not just availability.
This is where you move from “we’re on 3+ platforms” to “we’re intentionally present on 3+ platforms.”
Over the next 6–12 months: Treat multichannel as infrastructure, not an add-on
- Plan channel expansion as a feed project first: When leadership talks about “testing TikTok Shop” or “adding another marketplace” or “turning on more countries,” start with: do we already have the attributes, taxonomy, and pricing logic that channel will expect? If not, fix that in the feed layer before you sign new contracts.
- Tighten the link between product data and performance: Work with your paid team to use the labels and attributes you’ve standardized—build PMax asset groups, shopping campaign splits, and marketplace feature logic around the product data you control centrally.
- Phase out brittle one-off integrations: Any integration that can’t support multiple channels, geos, or evolving requirements without manual intervention should be on a sunset list. Your aim is a smaller number of stronger connections that assume multichannel as the default.
You don’t need to react to every stat. You just need to accept the headline: selling on multiple platforms and in multiple markets is now normal. The advantage goes to the teams that update their product data and feed operations to match that reality.
Turn the Report Into a Multichannel Roadmap
The DHL 2025 Ecommerce Business Report gives us a snapshot of the environment our catalogs face. Use the report as a trigger to audit your channels, tighten your product data, and decide where your next feed investments should go.
If you want help translating those findings into an actionable roadmap, we can walk your team through your current channel setup, identify where feed logic should live, and outline what it would take to support additional platforms or regions from a single source of truth.
If you’re ready for that conversation, book a session with our team. We’ll map your actual multichannel footprint and show you the feed structure we’d use to support it.
Bryan Falla
Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.
