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Google

Google Shopping Actions Commission Rates

Selling on Google via Shopping Actions sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!

Posted on 
Oct 22, 2019
  by
Bryan Falla
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Google

What’s Happening to Google Express?

Is Google Express really going away? Technically, but not really. Let's discuss!

Posted on 
Sep 23, 2019
  by
Giovanni Miranda
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Google

What's New with the "New" Google Shopping

It’s finally here — the “new” Google Shopping! Merchants have a huge opportunity to profit from Google’s new Shopping experience. But what has actually changed?

Posted on 
Sep 20, 2019
  by
Brooke Stanish
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Google

Why Do Other Products Show Up for My Brand on Google Shopping?

Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.

Posted on 
Sep 17, 2019
  by
Bryan Falla
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Google

Where Do My Google Ads Show Up?

Oftentimes, the distinction between ads can grow ambiguous, as does determining when and where your ads will show up. Let's clear that up.

Posted on 
Sep 10, 2019
  by
Brooke Stanish
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Google

3 Traits of Highly Successful Google Shopping Campaigns

Any good business strategy begins with thorough planning. To properly plan your Google Shopping campaign strategy, set your sights on these three areas: 1) Keyword research to identify opportunities, 2) Segmenting products into groups for easier, more effective targeting and 3) Setting goals based on most important KPIs.

Posted on 
Jul 5, 2019
  by
Bryan Falla
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Google

Google's Shift to Shopping Actions

Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.

Posted on 
Jun 5, 2019
  by
Bryan Falla
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Google

This Is Why Your Shopping Ads Aren't Showing Up on Google

From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.

Posted on 
Apr 11, 2019
  by
Bryan Falla
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Google

How to Fix Common Merchant Center Errors for Google Shopping

Use this guide to solve the most common Google Merchant Center issues affecting your Shopping Ads.

Posted on 
Apr 8, 2019
  by
Nicole Santoro
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Google

How to Sell on Google Shopping

Getting started with Google Shopping can seem daunting even to seasoned digital marketers. But it doesn't have to be. Here's how.

Posted on 
Mar 18, 2019
  by
Bryan Falla
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Google

Google Introduces Images for Shopping Ads

PLAs will now be eligible to appear as shoppable images on Google searches.

Posted on 
Mar 8, 2019
  by
Bryan Falla
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Google

Google Shopping Actions Feed Specs Guide

Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.

Posted on 
Feb 11, 2019
  by
Giovanni Miranda
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Google

How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

Posted on 
Feb 6, 2019
  by
Giovanni Miranda
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Google

Using Negative Keywords in Google Shopping Campaigns

Using Negative Keywords in Google Shopping Campaigns

Posted on 
Feb 1, 2019
  by
Giovanni Miranda
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Google

How to Use Custom Labels for Google Shopping Campaigns

Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Posted on 
Jan 16, 2019
  by
Bryan Falla
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Google

Conversion Optimization for Google Shopping Campaigns

The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.

Posted on 
Jan 14, 2019
  by
Bryan Falla
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Google

How to Use Google Shopping Product Identifiers

In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.

Posted on 
Jan 13, 2019
  by
Nicole Santoro
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Google

How to Format Your Logo for Google Shopping Actions

One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.

Posted on 
Dec 12, 2018
  by
Giovanni Miranda
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Google

Google Shopping Actions FAQs

Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.

Posted on 
Dec 10, 2018
  by
Bryan Falla
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Google

Getting Started with Google Ads Customer Match

Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.

Posted on 
Nov 26, 2018
  by
Nicole Santoro
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Google

How to Set Up Your Google Shopping Actions Account

Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.

Posted on 
Nov 15, 2018
  by
Giovanni Miranda
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Google

Optimizing Google Ads for Mobile

Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.

Posted on 
Nov 12, 2018
  by
Nicole Santoro
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Google

Drive Sales with Google Shopping Actions [Infographic]

Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.

Posted on 
Nov 9, 2018
  by
Giovanni Miranda
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Google

The Complete Guide to Google Manufacturer Center

If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.

Posted on 
Nov 5, 2018
  by
Bryan Falla
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Google

How to Sell on Google Express

The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.

Posted on 
Oct 30, 2018
  by
Nicole Santoro
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Google

What is Google Express

Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.

Posted on 
Oct 29, 2018
  by
Nicole Santoro
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Google

15-Minute Work Week: Google Shopping Feed Campaign

We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.

Posted on 
Oct 25, 2018
  by
Nicole Santoro
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Google

How to Set Up Remarketing Lists for Search Ads (RLSA)

Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.

Posted on 
Oct 19, 2018
  by
Nicole Santoro
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Google

Google Shopping Actions: Everything You Need to Know

It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.

Posted on 
Oct 18, 2018
  by
Bryan Falla
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Google

How to Set Up a Google Shopping Campaign

Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.

Posted on 
Oct 17, 2018
  by
Nicole Santoro
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Google

What is Parallel Tracking?

Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.

Posted on 
Oct 3, 2018
  by
Giovanni Miranda
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Google

Proven Techniques For Google Shopping Campaign Optimization

Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.

Posted on 
Sep 18, 2018
  by
Bryan Falla
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Google

Why You Should Check Google Merchant Center Diagnostics Regularly

Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.

Posted on 
Sep 3, 2018
  by
Nicole Santoro
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Google

Google Shopping Bidding Strategies

Google Shopping Campaigns are designed to give companies like yours another opportunity to engage shoppers using the world’s most popular search engine.That’s an absolutely massive opportunity.

Posted on 
Aug 15, 2018
  by
Bryan Falla
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Google

How to Set up Shipping in Google Merchant Center

Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.

Posted on 
Jul 18, 2018
  by
Nicole Santoro
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Google

The Complete Guide to Optimized Google Shopping Campaigns

Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.

Posted on 
Jul 18, 2018
  by
Bryan Falla
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Google

How to Optimize Product Descriptions for Google Shopping

Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.

Posted on 
Jul 13, 2018
  by
Bryan Falla
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Google

How to Use Customer Match for Google Shopping Campaigns

Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?

Posted on 
Jul 8, 2018
  by
Bryan Falla
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Google

Using Google Shopping Currency Conversion for Multi-Country Selling

When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.

Posted on 
Jul 3, 2018
  by
Nicole Santoro
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Google

This Week in Ecommerce: June 15, 2018

In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.

Posted on 
Jun 15, 2018
  by
Giovanni Miranda
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Google

Guide to Using GTINs in Google Shopping

Guide to Using GTINs in Google Shopping

Posted on 
Jun 10, 2018
  by
Nicole Santoro
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Google

How to Create Merchant Promotions in Google Shopping

If you’re looking for a way to boost PLA visibility, incentivize shoppers to click on your ad and potentially increase conversions on Google Shopping, then look no further than Google Merchant Promotions.

Posted on 
Jun 7, 2018
  by
Nicole Santoro
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Google

7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)

To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.

Posted on 
May 30, 2018
  by
Andrew Lolk
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Google

How to Set Up Product Variations in Google Shopping

If you sell a product that varies by attributes such as color, size, or material, you can group these related products together in your Google Product Listing Ads by using product variations.

Posted on 
May 15, 2018
  by
Nicole Santoro
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Google

How to Add UTM Tracking to Google Shopping Campaigns

How to Add UTM Tracking to Google Shopping Campaigns

Posted on 
Apr 25, 2018
  by
Nicole Santoro
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Google

How to Optimize Google Shopping Product Feeds

Far too many sellers don’t take full advantage of the opportunity presented by Google Shopping. Let's fix that.

Posted on 
Apr 19, 2018
  by
Nicole Santoro
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Google

The Retailer's Guide to Google Local Inventory

How are you supposed to compete in a world where ecommerce and in-store shopping experiences are intertwined? Answer: Google Local Inventory Ads.

Posted on 
Mar 15, 2018
  by
Nicole Santoro
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Google

How to Optimize Your Google Shopping Images

A picture's worth a thousand words. Especially in Google Shopping PLAs! We’ve compiled a list of optimization tricks to help get you started.

Posted on 
Feb 16, 2018
  by
Nicole Santoro
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Google

7 Ways You're Not Selling on Google (But Should Be)

You probably already have your products up on Google, but here are even more ways Google can help you increase sales and revenue.

Posted on 
Feb 6, 2018
  by
Nicole Santoro
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Google

Google Shopping PLA Title Optimization & Templates

If you’re struggling to find success on Google Shopping, it's time to revisit your PLA titles. In this post we look at title optimization strategies and provide you with ready-to-use templates.

Posted on 
Jan 12, 2018
  by
Nicole Santoro
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Google

How to Use Google Shopping to Create Customer Lifetime Value

Here's something to consider: you may be misjudging your ROI. In this post we show you how to squeeze more ROI out of each Google Shopping conversion.

Posted on 
Jan 4, 2018
  by
Bryan Falla
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Google

Google Shopping Best Practice Strategies & Strategies for Success

Whether you run a Fortune 500 company or are going at it alone, there is no way you won’t see greater profits if you put these nine Google shopping methods to use.

Posted on 
Nov 16, 2017
  by
Lin Grosman
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Google

Walmart and Google Are Joining Forces – Are You Ready?

Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.

Posted on 
Sep 6, 2017
  by
Bryan Falla
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Google

How to Use Competitive Research to Make Gains on Google Shopping

The traffic from your Google Shopping campaigns can come in droves. But if that traffic also has a high bounce rate, a low session duration or few pages per session, it's clear that something is wrong.

Posted on 
Jul 21, 2017
  by
Dennis Moons
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Google

Google Customer Reviews

What is Google Customer Reviews, you ask? It's a free program that lets you gather and display reviews from shoppers using Google customer surveys that are sent to shoppers who’ve recently made a purchase on your site.

Posted on 
Mar 3, 2017
  by
Bryan Falla
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Google

3 Tips to Make the Most of Google Customer Match for Shopping Campaigns

Customer Match is still new and has a lot of options for targeting ads, so here are some tips on how to use its features in your next campaign.

Posted on 
Jan 27, 2017
  by
Bryan Falla
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Google

Google Launches Product Listing Ads in Image Search

Google has officially launched Shopping Ads inside image query SERPs.

Posted on 
May 24, 2016
  by
Nicole Santoro
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Google

Google Rolls Out Changes to Apparel Color Values

New color values set to roll out in Google Shopping.

Posted on 
Mar 2, 2016
  by
Nicole Santoro
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Google

Google Shopping FAQs

Google Shopping has evolved greatly since the early days. From Froogle to Product Search, from Product Listing Ads to Google Shopping, one thing remains clear: however you look at it, Google product listing ads work because they’re powered by Google’s popular search engine, which attracts 178 million unique visitors each month.

Posted on 
Oct 21, 2014
  by
Bryan Falla
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Google

Google Shopping Feed Specs Guide

Use this Google feed spec breakdown to format your product information for Shopping ads. Submitting your product data to Google in the right format is important for creating successful ads for your products.

Posted on 
Jun 12, 2013
  by
Bryan Falla
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Google

About Google Shopping

If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.

Posted on 
Jun 28, 2012
  by
Bryan Falla
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Google

Google Shopping Updates: 2018

This is a running list of all Google Shopping updates. Most recent updates appear at the top. Check out this list at least once a month to stay on top of recent changes.

Posted on 
Jun 18, 2009
  by
Bryan Falla
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