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All Posts By

Giovanni Miranda

Ecommerce

New in GoDataFeed: Squarespace Integration

A new platform has joined our catalog of integrations. We're thrilled to announce that GoDataFeed now integrates with Squarespace!

Posted on 
Dec 11, 2019
  by
Giovanni Miranda
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Ecommerce

'Tis the Season: 2019 Holiday Season Ecommerce Overview

We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.

Posted on 
Nov 14, 2019
  by
Giovanni Miranda
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Ecommerce

Make Sales Happen with Dynamic Retargeting

Have you ever thought about all of those products your customers never checked out with? Well, there's something you can do that will help you get them back.

Posted on 
Oct 29, 2019
  by
Giovanni Miranda
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Facebook

Why Sellers Can't Ignore Facebook and Instagram Anymore

To effectively run a business in the digital age, you need to be relevant online. You have nothing to lose and everything to gain by being on the top two social networks.

Posted on 
Oct 21, 2019
  by
Giovanni Miranda
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Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.

Posted on 
Oct 10, 2019
  by
Giovanni Miranda
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Ecommerce

Holiday Prep Checklist for Online Retailers (2019)

With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Having a game plan is essential to your holiday success. Here's a checklist of things you should consider when preparing for the holidays.

Posted on 
Oct 8, 2019
  by
Giovanni Miranda
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Ecommerce

The 2019 Ecommerce Marketer’s Guide to the Holidays

The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started preparing, it’s time to ramp that up too.

Posted on 
Oct 2, 2019
  by
Giovanni Miranda
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Product Data

Why Do I Need a Product Feed Tool?

Manually managing your product feed is definitely possible... but is it optimal? Not at all.

Posted on 
Oct 1, 2019
  by
Giovanni Miranda
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Google

What’s Happening to Google Express?

Is Google Express really going away? Technically, but not really. Let's discuss!

Posted on 
Sep 23, 2019
  by
Giovanni Miranda
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Social

The Dynamic Appeal of Social Product Ads

Listing your products on shopping engines and marketplaces is import, but you shouldn't stop there. You need to meet your audience where they hang out: on their social feeds.

Posted on 
Sep 18, 2019
  by
Giovanni Miranda
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Facebook

Optimizing Images for Dynamic Product Ads on Facebook and Instagram

When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.

Posted on 
Sep 12, 2019
  by
Giovanni Miranda
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Ecommerce

Voice Marketing & Why Ecommerce Should Listen

With the growing popularity of virtual assistants like Google Assistant and Amazon's Alexa, the way we shop is changing. It’s time to start thinking about what this means for online retailers.

Posted on 
Aug 20, 2019
  by
Giovanni Miranda
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GoDataFeed

Everything You Need to Know About Merge Files

Merge files are supplemental data files that allow your add to modify and optimize your primary source data in various ways. Here's everything you need to know about using merge files in GoDataFeed.

Posted on 
Jul 18, 2019
  by
Giovanni Miranda
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Pinterest

How to Create Shopping Ads on Pinterest

Before you can take advantage of all that Pinterest has to offer, you need to understand how to set up Shopping Ads campaigns on the site.

Posted on 
Jul 10, 2019
  by
Giovanni Miranda
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Pinterest

GoDataFeed Becomes an Official Pinterest Partner

GoDataFeed now features a direct integration with Pinterest's shopping platform.

Posted on 
Jun 18, 2019
  by
Giovanni Miranda
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Pinterest

The Benefits of Pinterest for Sellers

As online visuals continue to become progressively more important for ecommerce companies, Pinterest will become a must-have resource. If your products have visual appeal, you need to know what Pinterest has to offer.

Posted on 
Jun 14, 2019
  by
Giovanni Miranda
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Amazon

Priming for Prime Day: Making the Most of Amazon Prime Day

If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.

Posted on 
May 27, 2019
  by
Giovanni Miranda
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Amazon

Amazon One Vendor: What to Expect, and How to Prepare

Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.

Posted on 
May 24, 2019
  by
Giovanni Miranda
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Amazon

Common Fulfillment Mistakes on Amazon Seller Central

It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.

Posted on 
Apr 17, 2019
  by
Giovanni Miranda
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Amazon

Getting Started with Seller Central in 6 Simple Steps

Missing out on Amazon's amazing potential? Don't! Learn how to begin listing your products right away.

Posted on 
Apr 4, 2019
  by
Giovanni Miranda
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Amazon

4 Amazon Seller Central Tips That Will Boost Your Sales

For retailers, Amazon is both the land of opportunity and a constant head-to-head battle with all of their rivals.

Posted on 
Apr 3, 2019
  by
Giovanni Miranda
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Walmart

3 Reasons You Should Be Selling on Walmart Marketplace

Looking for an ecommerce ace in the hole? There's one marketplace (not named Amazon) with a growing online presence you will want to look at.

Posted on 
Apr 1, 2019
  by
Giovanni Miranda
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Amazon

15 Reasons Amazon Will Ban You—And How to Avoid Them [Infographic]

When setting up their Amazon merchant account, most businesses don’t think about the prospect of getting banned.

Posted on 
Mar 19, 2019
  by
Giovanni Miranda
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Amazon

Top 8 Mistakes Made When Selling on Amazon

Whether you’re new to Amazon or a seasoned seller, you may be surprised to learn that you’re making a costly mistake or two on the platform.

Posted on 
Mar 15, 2019
  by
Giovanni Miranda
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Ecommerce

How to Optimize Product Images In 6 Steps

Follow these product image best practices to provide consumers with all the visual information necessary for them to make an educated decision on their purchase.

Posted on 
Mar 8, 2019
  by
Giovanni Miranda
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Amazon

Selling on Amazon

You absolutely must have your products on Amazon. Not doing so guarantees missing out on millions of potential customers.

Posted on 
Feb 25, 2019
  by
Giovanni Miranda
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Google

Google Shopping Actions Feed Specs Guide

Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.

Posted on 
Feb 11, 2019
  by
Giovanni Miranda
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Google

How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

Posted on 
Feb 6, 2019
  by
Giovanni Miranda
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Google

Using Negative Keywords in Google Shopping Campaigns

Using Negative Keywords in Google Shopping Campaigns

Posted on 
Feb 1, 2019
  by
Giovanni Miranda
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Ecommerce

5 Reasons Bad Data Is Spoiling Your Online Sales

To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

Posted on 
Jan 26, 2019
  by
Giovanni Miranda
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Ecommerce

Top 10 Ecommerce Channels

Top 10 Ecommerce Channels

Posted on 
Jan 9, 2019
  by
Giovanni Miranda
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Ecommerce

2019 Ecommerce Calendar of Events

As 2018 comes to a close, it's important to begin planning for 2019's holiday circuit. Lone merchants and full-fledged brands alike, there's little to no time to waste when considering all there is to plan for.

Posted on 
Dec 28, 2018
  by
Giovanni Miranda
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Ecommerce

What is Visual Search?

Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.

Posted on 
Dec 14, 2018
  by
Giovanni Miranda
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Google

How to Format Your Logo for Google Shopping Actions

One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.

Posted on 
Dec 12, 2018
  by
Giovanni Miranda
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Google

How to Set Up Your Google Shopping Actions Account

Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.

Posted on 
Nov 15, 2018
  by
Giovanni Miranda
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Google

Drive Sales with Google Shopping Actions [Infographic]

Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.

Posted on 
Nov 9, 2018
  by
Giovanni Miranda
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Walmart

What is Walmart's Enhanced Marketplace Returns Program?

Launched on October 1, 2018, Walmart’s enhanced Marketplace Returns program is another step towards a best-in-class customer experience and improved seller tools. The program promotes a more seamless return environment and ultimately simplifies the customer experience.Customer benefits include: Clear return policies for each item (documented on item pages) Ability for customers to print return shipping labels directly from their Walmart accounts Return assistance from Walmart’s customer service team Business benefits include: Ability to set a custom return policy for individual items Specifying other factors in return policies (return windows, restocking fees, shipping fees, etc.) New Returns dashboard that will make return management easier, faster, and more efficient The option to use Walmart’s discounted Returns Shipping Service What's Changing?Although the program went live on October 1, sellers will have until October 31 to prepare their accounts for the changes. Any accounts that haven’t changed their settings by the deadline will automatically be updated to the program’s new default settings. Some settings require operational planning, so be mindful and don’t delay.What Next?The sooner you prepare, the sooner you’ll be ready for the inevitable. You can start by: Reading the complete Marketplace Returns Policy Go to Seller Help to review detailed guides for all program settings and tasks Reviewing Walmart’s official webinar slides Program Fundamentals and Policy Overview Returns and Refunds API Overview and sample payload Reviewing API documentation if you integrate with Walmart through direct API Updating your settings and requesting account activation Your customer returns will be managed by the new process as soon as your account is activated.If you have any questions about Walmart's new enhanced Marketplace Returns program and how it will integrate into GoDataFeed, feel free to contact our support team.

Posted on 
Oct 3, 2018
  by
Giovanni Miranda
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Google

What is Parallel Tracking?

Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.

Posted on 
Oct 3, 2018
  by
Giovanni Miranda
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Ecommerce

Top 10 Channel Mix

Whether it's your first holiday season as a seller or you've been around the block, knowing what channels to use is paramount to your success. Marketplaces, social networks, search engines, and affiliate networks boost exposure, drive sales, and improve KPIs.

Posted on 
Sep 24, 2018
  by
Giovanni Miranda
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GoDataFeed

Prop 65 Feed Compliance: We've Got You Covered

By now you've most likely heard of Prop 65. This proposition requires businesses to provide warnings to Californians about exposures to chemicals that cause cancer, birth defects or other reproductive harm. It actually became law in November of 1986 and its chemical list has been growing since. However, it was recently altered to include new warnings and more specific internet regulations that take effect at the end of the month.

Posted on 
Aug 27, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: July 6, 2018

Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.

Posted on 
Jul 6, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: June 29, 2018

Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.

Posted on 
Jun 29, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: June 21, 2018

The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!

Posted on 
Jun 21, 2018
  by
Giovanni Miranda
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Google

This Week in Ecommerce: June 15, 2018

In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.

Posted on 
Jun 15, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: May 25, 2018

The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.

Posted on 
May 25, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: May 18, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.

Posted on 
May 18, 2018
  by
Giovanni Miranda
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Ecommerce

This Week in Ecommerce: May 11, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 11, 2018.

Posted on 
May 11, 2018
  by
Giovanni Miranda
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Ecommerce

2018 Ecommerce Landscape

The rise of omnichannel has changed how shoppers search, compare, discuss and purchase products. To help you diversify your ecommerce portfolio, we’ve created a graphic of the current Ecommerce Landscape.

Posted on 
Feb 19, 2018
  by
Giovanni Miranda
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