Ecommerce sellers have a lot to gain should they adjust their product marketing strategies to fit in with current trends. Here are 4 tips to help integrate TikTok into your marketing strategy.
When a feed compiles, our system assesses fields for different data scenarios and then generates validation messages to help guide troubleshooting and optimization efforts.
Select merchants are being notified by Google Merchant Center that they are eligible for a new pilot program regarding carrier-calculated shipping speed.
The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.
Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.
We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.
Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.
It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.
Missing out on Amazon's amazing potential? Don't! Learn how to begin listing your products right away.
For retailers, Amazon is both the land of opportunity and a constant head-to-head battle with all of their rivals.
When setting up their Amazon merchant account, most businesses don’t think about the prospect of getting banned.
Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
Using Negative Keywords in Google Shopping Campaigns
Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.
One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.
Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.
Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.
Launched on October 1, 2018, Walmart’s enhanced Marketplace Returns program is another step towards a best-in-class customer experience and improved seller tools. The program promotes a more seamless return environment and ultimately simplifies the customer experience.Customer benefits include: Clear return policies for each item (documented on item pages) Ability for customers to print return shipping labels directly from their Walmart accounts Return assistance from Walmart’s customer service team Business benefits include: Ability to set a custom return policy for individual items Specifying other factors in return policies (return windows, restocking fees, shipping fees, etc.) New Returns dashboard that will make return management easier, faster, and more efficient The option to use Walmart’s discounted Returns Shipping Service What's Changing?Although the program went live on October 1, sellers will have until October 31 to prepare their accounts for the changes. Any accounts that haven’t changed their settings by the deadline will automatically be updated to the program’s new default settings. Some settings require operational planning, so be mindful and don’t delay.What Next?The sooner you prepare, the sooner you’ll be ready for the inevitable. You can start by: Reading the complete Marketplace Returns Policy Go to Seller Help to review detailed guides for all program settings and tasks Reviewing Walmart’s official webinar slides Program Fundamentals and Policy Overview Returns and Refunds API Overview and sample payload Reviewing API documentation if you integrate with Walmart through direct API Updating your settings and requesting account activation Your customer returns will be managed by the new process as soon as your account is activated.If you have any questions about Walmart's new enhanced Marketplace Returns program and how it will integrate into GoDataFeed, feel free to contact our support team.
By now you've most likely heard of Prop 65. This proposition requires businesses to provide warnings to Californians about exposures to chemicals that cause cancer, birth defects or other reproductive harm. It actually became law in November of 1986 and its chemical list has been growing since. However, it was recently altered to include new warnings and more specific internet regulations that take effect at the end of the month.
Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.
Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.
The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!
In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.