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By now you've most likely heard of Prop 65. This proposition requires businesses to provide warnings to Californians about exposures to chemicals that cause cancer, birth defects or other reproductive harm. It actually became law in November of 1986 and its chemical list has been growing since. However, it was recently altered to include new warnings and more specific internet regulations that take effect at the end of the month.
As of Aug. 30, 2018, merchants selling on Amazon US, Walmart and/or Houzz must comply with the new safe harbor warning requirements. These requirements can be found at ca.gov; be sure to review them and make sure your products comply with the relevant regulations.
For GoDataFeed users, there isn't much to worry about. We've updated our Amazon US, Walmart, and Houzz templates with the relevant fields. Merchants should review their products and check that their feeds are mapped appropriately. Use these questions as a guide:
If you have any questions making these changes, feel free to reach out to our support team through our help center.
Run a free feed audit and see which of your titles are matching queries you'd never choose to bid on.