By now you've most likely heard of Prop 65. This proposition requires businesses to provide warnings to Californians about exposures to chemicals that cause cancer, birth defects or other reproductive harm. It actually became law in November of 1986 and its chemical list has been growing since. However, it was recently altered to include new warnings and more specific internet regulations that take effect at the end of the month.

Why does this matter to you?

As of Aug. 30, 2018, merchants selling on Amazon US, Walmart and/or Houzz must comply with the new safe harbor warning requirements. These requirements can be found at; be sure to review them and make sure your products comply with the relevant regulations.

Sounds complicated... but it doesn't have to be.

For GoDataFeed users, there isn't much to worry about. We've updated our Amazon US, Walmart, and Houzz templates with the relevant fields. Merchants should review their products and check that their feeds are mapped appropriately. Use these questions as a guide:

  1. Is the product compliant with Prop 65? If not...
  2. What is the warning type? Check the documentation on Amazon, Walmart or Houzz and...
  3. Provide the chemical name, which can be found here: Prop 65 chemical list.

 If you have any questions making these changes, feel free to reach out to our support team through our help center.

“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”