Crisis-proofing Your Products

No one saw it coming, yet here we are... in the middle of a pandemic.

From production to fulfillment, all facets of the retail experience are affected. No need to panic, though – there’s enough of that going around. 

It’s going to be okay, but you’ll need to be flexible.

All eyes on ecommerce

Cleaning supplies and snacks are hot commodities. Heck, “Bread Machines” is the second fastest growing ecommerce category. 

Things are weird. Pandemics are a bit out of the norm. 

But as weird as everything is, this is just another bump in the road. And the world needs ecommerce now more than ever.

“These are not unprecedented times. There are many cases where change, or something unexpected, has put many companies out of business, and made other companies come out stronger and reinvent themselves... It’s the mindset, ‘how are we going to get through’ vs ‘how are we going to change to get through this.” - Simon Sinek

A crisis of this magnitude forces everything to change – but like any other form of change, those that learn from it, grow from it.

Now, we get that change isn't always easy. That’s why we strive to give you full control of your product catalog.

With GoDataFeed, managing your product data couldn’t be easier.

Crisis management product data optimizations with GoDataFeed

A crisis that affects the entire retail experience can destabilize your inventory, scramble your revenue drivers, and force you to reconsider how you market your products.

Fortunately, GoDataFeed can help:

Feed filters

Sometimes products are seasonal or circumstantial, sometimes they’re simply unavailable. Whatever the case, you shouldn’t have to manually exclude them when necessary.

For those products that are unavailable and/or those that you want to exclude for whatever reason, you can use feed filters to bulk filter products from a channel feed.

Modify details (title, description, product images, etc.)

You may find yourself needing to adjust the keywords in some of your titles and/or descriptions, add additional images, or tweak other product data.

If you need to change product info, you have some options:

• If you’re looking to make a lasting change, you should modify your data at the source.
• If you’re looking to change a product within your catalog and not at your source, you can do so via merge file.
• If you’re looking to change a product at the feed level, you can always make feed rules for individual products. The two previous options are more straightforward – use feed rules to modify details only when you absolutely need to.

Custom labels

Lastly, there’s no better time to use custom labels on ad channels.

Custom labels are optional feed attributes that can be used for monitoring, reporting, and bidding in ad campaigns.

Although most commonly associated with Google campaigns, they can also be used on other major channels like Facebook and Bing.

Custom labels support up to five different groups, up to 1,000 unique values in each.

GoDataFeed recognizes custom labels set by your source and you can also set them via feed rules.

Check out our help articles on:

• Building Google Shopping Feeds That Sell
• Bidding Strategies for High-Performing PLAs
  

Closing thoughts

As the world changes, it's on businesses to adapt. Fortunately, GoDataFeed makes your catalog a flexible part of your business.

If you're not already using a product feed tool, you might want to reconsider. Feed filters and rules are essential but they're only part of the full picture.