Social media marketing has grown with the success of the top social platforms.
From promoted posts, to influencer collaborations, to retargeting and more, social media users are becoming increasingly aware and accepting of the nature of the new age marketing landscape.
Specifically, users are now accustomed to seeing ads for products they have searched for online or for products they might be interested in — many look forward to the recommendations. It’s not uncommon for users to be delighted by digital marketing that speaks to their interests.
Snapchat, with a largely youthful user-base, allows sellers to create dynamic ads to reach a specific audience. They’re a simple way to personalize ads for each potential customer that is served your ad.
Here we’ll look at why you should be advertising on Snapchat, what dynamic ads are, and how to get started using them.
Snapchat and your business
If you have a young target audience and you’re not already using Snapchat, you might want to change that.
“Snapchat Ads are for every business, no matter the size or industry. Become a part of Snapchatters’ everyday conversations with full-screen, digital ads that inspire action from the people that matter most to your business.” - Snapchat Business
Snapchat has over 265 million active users, most of which are gen z and millennials. Many of these users are typically on the app for at least 30 minutes a day. This young, active audience has over $4.4 trillion in spending power — new research shows Snapchatters are more connected and empowered than ever.
Ecommerce businesses selling products relevant to Snapchat’s common demographic have a lot to gain on the platform. Snapchat Dynamic Ads makes it easy for businesses like yours to connect with users that are looking for what you’re offering.
What are Snapchat Dynamic Ads?
Simply put, dynamic ads are automatically generated product ads that allow businesses to create engaging, personalized shopping experiences on Snapchat.
These ads are created based on info from the sellers product catalog and target specific audiences with data collected from your Snap Pixel or Mobile Measurement Partner.
Depending on ad goals, sellers can use dynamic ads to find new customers via Prospecting or to target users that have previously interacted with their site via Retargeting.
The benefits of dynamic ads
Dynamic ads help you reach potential customers by serving optimal ads to the right viewers at the right times.
"With mobile shopping and digital spending reaching all-time highs, dynamic ads are the answer to massive consumer purchasing behaviors." - Snapchat Business
- Low effort, large return
- Increased ad relevance
- Creative customization at scale
- Global availability
- Cross-channel targeting
- Location relevance
Snapchat’s dynamic ad system targets a broad array of potential customers and automates the process of creating endless ideal ad variants for that audience. It also automatically updates ads as the seller changes product details in their catalog.
If you have good products and solid product data to back them up, Snapchat Dynamic Ads can be a new cost-effective, low-maintenance sales channel for your business.
How to get started
To get started, you’ll need to sign up for Snapchat Ads Manager.
Once signed up, you can manually upload your catalog in CSV format or use a data feed management solution to sync your catalog to Snapchat.
You’ll then have to install your Snap Pixel — a piece of code that allows you to track the actions that Snapchatters take on your website.
Finally, you’ll need to create product sets based on the campaigns you’re looking to run.
To manually upload a product catalog, sellers need to access the Catalogs tab of Snapchat Ads Manager. From there, click Manually Add Products and choose Download CSV template. Sellers can use this template to add their products to the catalog.
Fill out the template and proceed by uploading your CSV.
Data feed integration
With a few clicks, sellers using a smart catalog can create a new data feed and easily start benefiting from new sales channels like Snapchat.
To use a data feed, sellers can click on Use Product Feed.
From here, name the catalog and input the server details. It’s important to make sure that the submitted data feed matches Snapchat’s feed specifications. A data feed provider like GoDataFeed removes the guesswork here — our template is always updated with the latest changes.
Snap to it!
If you sell products online, have a young target audience, and if you’re not already using Snapchat, you might want to change that.
With a solid product catalog, Snapchat can be your next big move. Snapchat Dynamic Ads help you reach potential customers by serving optimal ads to ideal viewers at the right times.
GoDataFeed is a smart feed management solution that enables you to bulk optimize your product catalog and scale your business to new channels with ease. Through our platform, you can expand to channels like Snapchat with a few clicks.