Product Feed Basics: Intro to Product Feeds

Posted on

Oct 21, 2021

by

‍

Data feeds come in many forms.

You’ve probably interacted with feeds in one form or another, like if you’ve ever used a podcast app or an RSS reader for blogs.

A feed is just a stream of data that is ingested and/or sent out. The same could be said about product data feeds.

A product feed is a digitized version of a complete product catalog, including physical and digital products that are packaged based on channel- and/or merchant-specific data requirements.

product feed data information attributes management spreadsheet

These requirements come in the form of attributes — properties like title, brand, price, etc. — that vary depending on the seller, channel, and platform.

Feed management is a software solution that helps sellers configure and maintain their product feeds across different channels, without the need for a developer.

That’s where we come in.

‍‍

Continue to Product Feed Basics: Product Feed File Formats

Giovanni Miranda

Gio is a marketing specialist with a passion for digital design. A particular gamer, dog enthusiast, meme connoisseur and science appreciator, he has too many interests to list. When he's not involved in GoDataFeed's marketing, he's usually focused on mysterious projects.



See All Posts

More from Our Blog

You Might Also Like

Omnichannel

Overcoming the Challenges of Omnichannel Retailing

The rich benefits of adopting an omnichannel strategy can blind retailers to the numerous pain points that can cause omnichannel strategies to go wrong. With so many moving parts and critical considerations, it can be difficult to connect the dots.

How to Analyze Your Product Data to Elevate Your Ecommerce Strategy

In this post, we'll explore the often-overlooked role of data in ecommerce campaign success, the challenges of optimizing data with precision but at scale, and how performing a Feed Analysis can help you overcome poor performance and save you from the massive headaches that can arise when channels decide your data is not up to par.

“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”

“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”

“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”

“We love GoDataFeed and use it all the time. It is really simple to integrate GoDataFeed into your website.”

“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”

“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”

“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”

“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”

“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”