Data feeds come in many forms.

You’ve probably interacted with feeds in one form or another, like if you’ve ever used a podcast app or an RSS reader for blogs.

A feed is just a stream of data that is ingested and/or sent out. The same could be said about product data feeds.

A product feed is a digitized version of a complete product catalog, including physical and digital products that are packaged based on channel- and/or merchant-specific data requirements.

product feed data information attributes management spreadsheet

These requirements come in the form of attributes — properties like title, brand, price, etc. — that vary depending on the seller, channel, and platform.

Feed management is a software solution that helps sellers configure and maintain their product feeds across different channels, without the need for a developer.

That’s where we come in.

Continue to Product Feed Basics: Product Feed File Formats