New partnership opens a direct integration for GoDataFeed sellers to create shoppable Pins on Pinterest.
PLANTATION, FL (June 17, 2019) – GoDataFeed, the product information distribution system used by over 2,000 online sellers and based in Broward County, has announced its official Pinterest partnership as a feed management provider. Participation in the Pinterest Partners program provides GoDataFeed with a direct integration to Pinterest’s ecommerce advertising platform.
The API integration provides GoDataFeed with a one-to-one connection to pass product data from merchant catalogs into Pinterest’s shopping platform.
“Pinterest’s influence and marketing potential on a personal level is second to none,” said Bryan Falla, Director of Marketing at GoDataFeed. “We’re so excited to offer our merchants a fresh, fun way to create connections with millions of new shoppers.”
GoDataFeed users will be able to take standard product data from their store catalogs and modify it to Pinterest specifications, then automate ongoing data submission. Sellers will benefit by creating a hands-free pipeline to millions of active shoppers.
Pinterest product feeds by GoDataFeed will includes the ability to automatically submit products to Pinterest as well as the ability to optimize data specifically for shoppable Pins in order to get more impressions, better click-through rates and higher return on ad spend.
“Pinterest is not just a social media platform, it’s a product discovery platform.” Mr. Falla added. “And what better marketing stream for sellers than a platform that inherently gets people excited about coming across new products and brands? We have no doubt our sellers will benefit from this partnership. I couldn’t be more excited for them.”
Sellers who want to activate their Pinterest product feeds should contact their GoDataFeed account representative.