Product Feed Basics: Product Feed Distribution

Posted on

Oct 21, 2021

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Whether you call it “distributing,” “syndicating,” “exporting,” or simply “uploading” data, it’s all the same — you’re sending a product data feed to a target channel.

The exact options will vary by channel, but here are the main methods that you’ll come across.

Manual upload

A one-time file upload to a channel. If you make any changes to your data, you’ll need to manually upload your feed again.

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Scheduled fetch

A scheduled upload of a feed file hosted at a specified URL — you provide the location and designate (if possible) the upload schedule.

scheduled product feed fetch distribution

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Direct connection

A custom approach built using the APIs of your target channels. This option is often time-consuming, complex, and costly.

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Feed management solution

A feed management platform like GoDataFeed lets you import data from multiple sources, effectively bulk optimize it, and automate feed submission to all your target channels with ease.

An ideal solution for business that:

Have expanding inventories
Need more control over their data
Want to automate their product feeds
Plan to expand to channels

godatafeed product feed management solution upload distribution path — Import, optimize, submit.

The Google Shopping Optimization Handbook

Giovanni Miranda

Gio is a marketing specialist with a passion for digital design. A particular gamer, dog enthusiast, meme connoisseur and science appreciator, he has too many interests to list. When he's not involved in GoDataFeed's marketing, he's usually focused on mysterious projects.

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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”

“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”

“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”

“We love GoDataFeed and use it all the time. It is really simple to integrate GoDataFeed into your website.”

“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”

“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”

“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”

“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”

“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”