Whether you call it “distributing,” “syndicating,” “exporting,” or simply “uploading” data, it’s all the same — you’re sending a product data feed to a target channel.

The exact options will vary by channel, but here are the main methods that you’ll come across.

Manual upload

A one-time file upload to a channel. If you make any changes to your data, you’ll need to manually upload your feed again.

manual product feed upload distribution

Scheduled fetch

A scheduled upload of a feed file hosted at a specified URL — you provide the location and designate (if possible) the upload schedule.

scheduled product feed fetch distribution

Direct connection

A custom approach built using the APIs of your target channels. This option is often time-consuming, complex, and costly.


direct connection product feed upload distribution

Feed management solution

A feed management platform like GoDataFeed lets you import data from multiple sources, effectively bulk optimize it, and automate feed submission to all your target channels with ease.

An ideal solution for business that:

  • Have expanding inventories
  • Need more control over their data
  • Want to automate their product feeds
  • Plan to expand to channels
godatafeed product feed management solution upload distribution path
Import, optimize, submit.
“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”