Whether you call it “distributing,” “syndicating,” “exporting,” or simply “uploading” data, it’s all the same — you’re sending a product data feed to a target channel.

The exact options will vary by channel, but here are the main methods that you’ll come across.

Manual upload

A one-time file upload to a channel. If you make any changes to your data, you’ll need to manually upload your feed again.

manual product feed upload distribution

Scheduled fetch

A scheduled upload of a feed file hosted at a specified URL — you provide the location and designate (if possible) the upload schedule.

scheduled product feed fetch distribution

Direct connection

A custom approach built using the APIs of your target channels. This option is often time-consuming, complex, and costly.

direct connection product feed upload distribution

Feed management solution

A feed management platform like GoDataFeed lets you import data from multiple sources, effectively bulk optimize it, and automate feed submission to all your target channels with ease.

An ideal solution for business that:

  • Have expanding inventories
  • Need more control over their data
  • Want to automate their product feeds
  • Plan to expand to channels
godatafeed product feed management solution upload distribution path
Import, optimize, submit.
The Google Shopping Optimization Handbook