Your products plus
some ecommerce expertise equals…
Well, the sky’s the limit.
Great potential, though, isn’t actualized without that ecommerce expertise – which isn’t always easily accessible, for whatever reason. Feed management, in particular, involves tight, scaling demands that are best handled by an expert.
And whether you have that support in-house or need to outsource it, we’re here to support you.
Pillars of feed management
On one hand, if your data is solid and your game plan is effective, using a catalog manager like GoDataFeed can be fairly straightforward.
On the other, if your data is inconsistent and you’re still experimenting with your products, you’re going to have a lot more on your plate.
Data normalization, standardization
Effective multichannel marketing starts with good data.
Good data starts… somewhere.
Whether you're importing from one or more data files, a web store, or some custom API, your data might need some attention. It might even need a lot of attention.
And even if it doesn’t, it’ll still need to be mapped at the channel feed level. Additionally, how you handle product variations needs to be standardized if it already isn’t (how Google handles product variations).
You could say this isn’t too big of a deal – it’s typically a 1-time process per feed, minimal ongoing maintenance – but that’s just the crucial endcap to the overall standardization process.
Data normalization is a critical aspect of feed management that someone has to do.
Adding additional and/or missing attributes
The more complete your data, the better off your products will be.
That means caring about the full extended range of Google’s product attributes – Google’s attribute range covers the requirements of most other channels and more – filling in all gaps and striving for optimal product data.
More optional data adds more real-life context to the online representations of your products. It helps Google and other platforms better push and learn from your products. Google itself is continually testing different features that are innately tied to merchant data.
GoDataFeed makes appending supplemental data (via merge files) easy, but identifying pitfalls and how to better sharpen data is an art of its own.
Key attribute optimization
Where do the details matter?
Look no further than your key attributes, specifically, your titles, descriptions, categorization, etc. That is, what your customers actually see.
Titles and descriptions won’t vary too much from channel to channel, but there are usually some distinctions to be made. Not to mention the channel-specific best practices that only feed experts are entirely aware of.
Depending on how you manage your variants, there may also be some attribute optimization work to be done there.
Data optimizations can range from broad and easy to granular and tedious. Every data set has its own unique set of needs.
Error monitoring & resolution
Warnings and errors happen. It’s part of the setup process and it’s part of growing with a platform.
Errors on GoDataFeed alert users of critical errors that prevent products from going live. Warnings on GoDataFeed signify areas that can be improved, but products with warnings will still go live. Errors demand your attention but warnings still deserve it.
Once a perfect feed is up and running, it shouldn’t run into issues that couldn’t have been foreseen. Things can change, however, especially as you modify your catalog.
That’s not even considering the hurdles that troubled product data can present. Let alone the warnings that can stack up on live products before anyone on your team is compelled to address them.
Daily monitoring, passive optimization
Lastly, even when things are going well, you want someone keeping tabs on your products and feeds.
A perfect multi-feed management experience is something to work towards, definitely something that is possible with GoDataFeed – but even the most ideal setup shouldn’t be ignored once live. Inventory technicalities, channel changes, or other unpredictable occurrences are always possible.
Daily monitoring may not be too pressing of a concern for some businesses, but it’s critical for others. At the very least, when using a tool like GoDataFeed, you should have email alerts set up for imports and feeds. Our notification system plus relevant fail-safes are enough to prevent disaster, but your data may need some attention in such instances.
Best case, you’ll want someone to receive those day-to-day notifications, to proactively review your imports and active feed, and to make minor adjustments as needed.
Good product feeds don’t always just happen, but GoDataFeed makes feed excellence achievable.
While we encourage and implore users to take advantage of all that GoDataFeed has to offer, sometimes you just want experts in the driver’s seat.
That’s where we come in.
When you hand off your feed management needs to GoDataFeed, we work towards your goals for you. Our feed experts can launch your products across channels and sustain them as your business grows.
Get started today
There's no doubt that product feeds are important but they're often disconnected from what really matters to your business. We get that every moment that you're not focusing on what matters is lost to time. That's why you can always count on us to manage your feeds.
GoDataFeed is a powerful tool in right hands, why not leave it to its experts?