This week Google Ads notified users that standard Google Shopping campaigns will soon be surfaced on Gmail.

Gmail, meet Google Shopping!

In an email sent out to advertisers, both Product Shopping ads and Showcase Shopping ads will be eligible to appear on Gmail starting the week of March 4, 2020.

When this update rolls out, Shopping ads served on Gmail will be reported under the Google Display Network. Your standard Shopping campaigns will be automatically set to run on Gmail if they are opted into "YouTube, Gmail and Discover." 

How to check your campaigns

Here’s how you can check if a campaign is opted into this surface:

  1. Sign in to your Google Ads account
  2. Click the Campaigns tab, then click the relevant Shopping campaign
  3. Click the Settings tab
  4. Under Networks, look for a checkbox next to YouTube, Gmail and Discover

If this is checked, your campaign is opted into the network.

Why it matters

With over 1 billion active monthly users worldwide, Gmail is the most popular email network in the world. That includes over 131 million Americans, about 53% of the total US population.

Google said that this change enables Shopping campaigns to reach users "who begin and continue their shopping journey on Gmail." Surely those who begin a product search on Gmail are going to be open to finishing it if everything lines up.

This is a great addition to Google's repertoire of surfaces to market your products on.

“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”