This Week in Ecommerce: June 21, 2019

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Jun 21, 2019

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‘Complete the Look’ (and advertise your business) with Pinterest

Pinterest this week launched a brand new search engine feature called “Complete the Look.” This application recommends fashion and home decor items to Pinterest-users based on any image they search for or pin. With so many shoppers using the social media platform, “Complete the Look” creates a gateway for more effective ecommerce.

Pinterest’s new feature also provides for a more interactive browsing experience for its users; it compliments their searches and saves with applicable items they may not have been aware of otherwise. As a result, more marketing and advertising opportunities open up for businesses to take advantage of.

Basically, it’s a win-win. Customers can browse more products they might want to buy and businesses can advertise more products they want to sell.

For a complete look at “Complete the Look,” check out Pinterest’s article on Medium.

Alterations to Facebook’s Pages Feature

Effective August 1, 2019, Facebook will make substantial changes to its Pages feature. These alterations include removing key components from the ‘About’ section such as the ‘Company Overview, ‘Biography,’ ‘Affiliation,’ and ‘Personal Interests’ fields. Unfortunately, this means that businesses with prominent Pages profiles on Facebook will have to migrate their details to another section of their profile. Facebook recommends moving this vital information to Page descriptions, instead.

Though this may cause some inconvenience to businesses, it will not impact a Page’s performance. The social media giant is seeking to make additional improvements to Facebook Pages, but has not issued any definitive statement on what these alterations will entail.

Hopefully these changes will yield positive results for Facebook and for online businesses, too.

Read Marketing Land’s article for all the details.

Walmart Levels the Field with “Delivery Unlimited”

The times are changing and so is Walmart. In order to keep up with grocery delivery services such as Instacart’s Express service, Target’s Shipt, and Amazon’s Prime Now, Walmart has created its own service called “Delivery Unlimited.” Currently, this service is only available in Houston, Miami, Salt Lake City, and Tampa, but considering the company’s past success, it will soon be available in other areas as well.

Anyone interested in subscribing to “Delivery Unlimited” will receive a 15-day trial from Walmart. Overall, its features are similar to Walmart’s regular delivery service, but users will avoid the usual per-order delivery fee of $7.95-$9.95. The full subscription is only $12.95 per month or $98 per year, making it lower than services offered by Target and Instacart.

Though the grocery delivery market is highly competitive and dominated by some of the biggest names in brick-and-mortar and online shopping, Walmart refuses to quit with “Delivery Unlimited.”

Read Digital Commerce 360’s article for the full story.

Brooke Stanish

Brooke is a marketing intern with interests in editing and creative writing. She’s worked in writing, editing and copywriting and has published various creative pieces including poetry and short stories. When not learning about marketing and ecommerce, you can find Brooke browsing any public library or looking for the next best running trail.

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