Google is no longer accepting "multi" as a value for the "color" field in the shopping feed. As of now, Google is only throwing a warning, but it is possible that this warning will turn into an error in the future.  In order to prevent future feed errors, we recommend that you implement a strategy to replace "multi" values.

What options do you have if color values are missing from your product data?

Using GoDataFeed's customization tool, there's a seemingly endless variety of "multi" replace options. Below is the most common (and the recommended) process to replace field values for product color values.

  1. Add color options to your store
  2. Create a merge file with your unique ID field and associated color for each product
  3. Use GoDataFeed to create customization rules in Step 4 of the feed based on another field in your data. For example, if you have color in your product title you can create rules based on the examples below. A separate rule would need to be created for each color.

Set "color" to "black" where "name" contains "black" (see below):

BigCommerce Update

You can now pull in Google product search fields. These fields are located under the "Google Shopping" tab in your BigCommerce store. If your color values are located here, please visit Manage > Import > Settings and select "Google options."

“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”