Product Feeds
Engineering Feed Data for Campaign Usability and PMax Clustering
If your product feed looks healthy but ROAS keeps moving, the problem isn’t compliance. It’s missing segmentation signals. Here’s what platforms actually use to cluster, prioritize, and bid on your inventory.
The Shoppable LLM Loop: Reddit DPA + AI Search
Most brands treat Reddit like a social channel. AI treats it like a validation layer. Learn how to connect subreddit consensus, product feeds, and DPAs to make your inventory retrievable inside Gemini, ChatGPT, and AI Overviews. Save this if you manage feeds.
Your Backlinks Don’t Matter to LLMs. Your Brand Mentions Do.
Ditch link-chasing; audit and seed brand mentions in niche content to make LLMs recognize your products as trusted defaults—boost feed performance without tech overhauls. In this post, we show you how.
How to Prepare Your Store for Google UCP and the "Agentic Economy"
Product feeds are no longer just for ads. In Google’s UCP and the agentic economy, they decide whether AI agents can buy from you at all. This guide explains how to prepare your store, your feed, and your checkout infrastructure for agent-driven commerce.
