Product Feeds
When the Storefront Isn't a Store
Modern ecommerce doesn’t start on your homepage anymore. This piece explains why product feeds—not storefronts—now control visibility across Google, Meta, TikTok, Reddit, and affiliates.
Multichannel Performance Breaks at the Feed Layer First
Most multichannel performance issues start in the product feed. Fix attribute drift across platforms before adjusting campaigns or budgets.
Walmart's ChatGPT Deal Exposes What Actually Decides Which Products AI Assistants Recommend
Structured catalog data now controls whether products surface in ChatGPT, PMax, and generative search—not just Merchant Center approval.
Engineering Feed Data for Campaign Usability and PMax Clustering
If your product feed looks healthy but ROAS keeps moving, the problem isn’t compliance. It’s missing segmentation signals. Here’s what platforms actually use to cluster, prioritize, and bid on your inventory.
The Shoppable LLM Loop: Reddit DPA + AI Search
Most brands treat Reddit like a social channel. AI treats it like a validation layer. Learn how to connect subreddit consensus, product feeds, and DPAs to make your inventory retrievable inside Gemini, ChatGPT, and AI Overviews. Save this if you manage feeds.
Your Backlinks Don’t Matter to LLMs. Your Brand Mentions Do.
Ditch link-chasing; audit and seed brand mentions in niche content to make LLMs recognize your products as trusted defaults—boost feed performance without tech overhauls. In this post, we show you how.
How to Prepare Your Store for Google UCP and the "Agentic Economy"
Product feeds are no longer just for ads. In Google’s UCP and the agentic economy, they decide whether AI agents can buy from you at all. This guide explains how to prepare your store, your feed, and your checkout infrastructure for agent-driven commerce.
