Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.
Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.