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Customer story
An OTR tire distributor put local, in-stock availability into Google search with Local Inventory Ads — feeds generated from a single input, first campaigns live in four weeks, and pickup orders up 42% month over month.
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42%
month-over-month growth in pickup orders
34%
above the 2025 monthly average
~4 wks
from setup to first live campaigns
Company overview
OTRUSA is a wholesale distributor of Off-The-Road (OTR) tires, in business since 1999 and serving mining, construction, agriculture and logistics. The catalog runs past 40,000 SKUs of heavy industrial tires, where shipping cost and lead time make local pickup a real advantage.
Story snapshot
An OTR tire distributor put local, in-stock availability into Google search with Local Inventory Ads — feeds generated from a single input, first campaigns live in four weeks, and pickup orders up 42% month over month.
The problem
For OTR tires, freight cost and lead time sit between a ready buyer and a completed sale. High-intent customers searching for a specific tire had no way to see that it was in stock nearby — so local demand that could have converted to pickup defaulted to shipping, or to a competitor who showed availability first.
[We needed the ability] to generate Google Local Inventory feeds using just a single input.
Leo Linthong, Ecommerce Manager
OTRUSA
Surfacing nearby, in-store availability and pricing in Google search meant standing up a Local Inventory feed against a 40,000-SKU catalog, on a timeline that accounted for Google's store verification and approval steps.
The solution
GoDataFeed generated OTRUSA's Google Local Inventory feeds from a single input and powered the product feed behind the campaigns. Within four weeks, OTRUSA launched — surfacing in-stock availability across Google Search and Shopping, Maps and Images, and Assistant voice queries.
In-stock availability and pickup surfaced directly in Google search results.
Setup covered Google store address verification, Merchant Center registration and Local Inventory Ads enablement. GoDataFeed accounted for Google's product approval process inside the timeline, so the verification steps didn't push back the launch date.
Leo Linthong, Ecommerce Manager
OTRUSA
The impact
Pickup orders grew 42% month over month in the first July after launch, running 34% above the 2025 monthly average. The campaigns also drove more inbound calls for pickup and raised visibility across Google Shopping.
42%
month-over-month growth in pickup orders
OTRUSA now treats Local Inventory Ads as a profitable, scalable channel — one that connects local search intent to in-store fulfillment for a ready-to-buy audience.
Looking forward
OTRUSA plans to add local-focused ad formats, expand feed-based promotions, and extend the pickup-first strategy that ties online discovery to offline fulfillment across the full 40,000-SKU catalog.
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