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advertising

Ecommerce

The 2020 Ecommerce Marketer’s Guide to the Holidays

The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.

Posted on 
Oct 16, 2020
  by
Giovanni Miranda
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Ecommerce

Holiday Prep Checklist for Online Retailers (2020)

With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.

Posted on 
Oct 16, 2020
  by
Giovanni Miranda
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Facebook

Drive Sales With Facebook Dynamic Product Ads

Facebook dynamic ads have the potential to massively benefit any online store. Let's talk about how you can cover a lot of ground with just one simple ad campaign.

Posted on 
Mar 10, 2020
  by
Giovanni Miranda
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Facebook

Using Ad Relevance Diagnostics to Improve Your Facebook Ads

So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.

Posted on 
Mar 5, 2020
  by
Giovanni Miranda
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Google

How to Get Free Exposure On Surfaces Across Google

Google's newest free marketing program, Surfaces Across Google, is a win for both shoppers and merchants.

Posted on 
Feb 11, 2020
  by
Lin Grosman
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Google

Google Shopping Ads Are Coming to Gmail

This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.

Posted on 
Feb 6, 2020
  by
Giovanni Miranda
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Facebook

How to Set Up & Optimize Facebook Dynamic Product Ads

People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.

Posted on 
Dec 10, 2019
  by
Dennis Yu
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Ecommerce

'Tis the Season: 2019 Holiday Season Ecommerce Overview

We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.

Posted on 
Nov 14, 2019
  by
Giovanni Miranda
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Ecommerce

The Dynamic Appeal of Social Product Ads

Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.

Posted on 
Sep 18, 2019
  by
Giovanni Miranda
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Facebook

Optimizing Images for Dynamic Product Ads on Facebook and Instagram

When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.

Posted on 
Sep 12, 2019
  by
Giovanni Miranda
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Google

Where Do My Google Ads Show Up?

Oftentimes, the distinction between ads can grow ambiguous, as does determining when and where your ads will show up. Let's clear that up.

Posted on 
Sep 10, 2019
  by
Brooke Stanish
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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
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“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”