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Solution — Social Commerce Feeds

In catalog ads, the feed is the creative.

Meta, TikTok, Pinterest, and Snapchat build catalog ads and shop listings from your product data: the image, the title, the price, the stock status. GoDataFeed builds that catalog to each platform's spec, groups products into sets by rule, and keeps price and stock current on schedule, so every ad shows a product you can sell.

Catalog ads on Meta, TikTok, and Pinterest, each showing a product image, title, price, and in-stock status drawn from one catalog.

$100B+

projected US social commerce sales in 2026 (eMarketer)

$15.8B

TikTok Shop US sales in 2025, up 108% (eMarketer)

108M

US social buyers in 2025 (eMarketer)

How the catalog becomes the ad

Three jobs done before the first impression.

Build the product sets

Product sets defined by rule, not by hand.

Advantage+ catalog ads spend against the product sets you define. GoDataFeed writes custom labels from catalog data, such as margin tier, season, stock depth, and new arrivals, so sets update with each sync. The same labels drive Pinterest product groups and Snapchat product sets.

Product set rule grouping SKUs by custom labels such as margin tier, season, and stock depth for Advantage+ catalog ads.
Creative input checks for one product: image field, title length, and promotional text, each passing for Meta, TikTok, and Pinterest.

Fix the creative inputs

Images and titles that pass each platform's review.

Meta, TikTok, and Pinterest each set their own rules for images, titles, and descriptions. Rules pick the right image field, cut titles to length, and strip promotional text, while item groups keep the right variant on screen. One product clears review in each catalog it belongs to.

Keep availability current

No ads for products that sold out.

Catalog ads keep serving whatever the catalog says is in stock. Scheduled refreshes push price and availability changes to every platform, so spend stops on sold-out SKUs and the ad shows the price your checkout charges.

See product sets in the platform →
Scheduled availability updates sending price and stock changes to Meta, TikTok, and Pinterest, with a sold-out SKU pulled from ads.

One catalog, every platform

Pick a platform. Same clean source.

Meta

TikTok

Pinterest

Shops and Advantage+ catalog ads.

One Meta catalog feeds Facebook and Instagram Shops, product tags, and Advantage+ catalog ads. GoDataFeed formats it to Commerce Manager's spec, fills gender, age group, color, and material, and keeps item groups intact.

Catalog status for Meta, TikTok Shop, and Pinterest: items approved, items in review, and last sync time.

TikTok Shop listings that clear moderation.

TikTok Shop moderates listings against category, title, and image rules. GoDataFeed validates required fields before push, groups variants cleanly, keeps price and stock current when a video spikes demand, and syncs orders back to your store.

Catalog status for Meta, TikTok Shop, and Pinterest: items approved, items in review, and last sync time.

Product Pins that match what people search.

Pinterest builds shoppable Pins from your catalog. GoDataFeed maps titles, categories, and color, size, and material fields to Pinterest's spec and keeps prices current, so Pins don't show last month's price.

Catalog status for Meta, TikTok Shop, and Pinterest: items approved, items in review, and last sync time.

Store to shoppable post

From store to shoppable post.

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Ingest

Pull your full catalog, variants, and inventory from any store or source.

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Standardize

One clean master record, deduplicated and normalized.

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Enrich

Fill the attributes each platform scores: color, material, gender, age group.

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Set

Build product sets from custom labels so campaigns target the right SKUs.

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Validate

Check each item against the platform's current spec before it syncs.

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Syndicate

Publish to Meta, TikTok, Pinterest, Snapchat, and Reddit; track approvals in one view.

Two ways to run it

Self-serve or managed. Same platform either way.

Same platform, same data quality. Pick the level of hands-on you want - and switch later without re-platforming.

Self-serve

Your team runs it.

Full access to mappings, rules, and channels. Preview a change on sample SKUs, then push it on your schedule. No ticket, no queue.

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In-app editing for every product

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200+ integrations, ad channels on every plan

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Validation & alerts built in

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Managed

Our feed team runs it.

A dedicated feed team runs day-to-day operations while you keep full visibility and the keys to your data.

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Dedicated feed specialist

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Proactive monitoring & cleanup

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You still own and export everything

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Proof

Cleaner catalogs on Facebook and Instagram.

Marketing lead

Apparel brand

Shopify store

Our Facebook catalog was a constant headache before we started using GoDataFeed. Now it's dynamic … and always at 100% health.

100%

Facebook catalog health

Jay D., Capterra review

Our woocomm feed was only showing variable product IDs. We fixed it so the parent IDs showed in the feed instead, which makes for better facebook retargeting.

5/5

G2 rating

Verified G2 reviewer, apparel and fashion

They built my Google Shopping feed at no cost then I was able to replicate it for my Facebook and Instagram shops. Worth the investment.

5/5

Shopify App Store rating

Gamechalk, Shopify merchant

FAQ

Social commerce feed questions.

Questions, answered

Before you ask.

Can Shops and catalog ads run from one catalog?

Yes. One Meta catalog serves Facebook and Instagram Shops, product tags, and Advantage+ catalog ads. GoDataFeed builds your TikTok Shop, Pinterest, and Snapchat catalogs from the same source and rules.

Why not use the Shopify app for Facebook and Instagram?

The native app syncs store data as-is, one platform at a time. It doesn't build product sets by rule, fill missing attributes, or validate items before they sync. GoDataFeed runs Meta, TikTok, Pinterest, and Snapchat from one rules layer.

How often do price and availability refresh?

On the schedule you set. Each sync pushes price and stock changes to each connected platform, so catalog ads stop promoting what you can't ship.

Do you sync TikTok Shop orders?

Yes. TikTok Shop orders sync back to your store and stock levels push out on schedule, so your team handles social orders in the same place as the rest.

What happens when a platform changes its catalog spec?

We update that platform's template and its validation rules. Anything the change affects shows up in validation before items get rejected.

Every catalog ad, a product you can sell.

Start a 14-day free trial, or book a demo and we'll audit your Meta catalog for free.

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