How It Works

Product feed experience optimization

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how product feed automation works
What's the secret?

Product data is the key to better customer reach and engagement

Ever wonder how some companies (big and small) dominate on ecommerce while others struggle to cut through the noise? The secret is in their data. That's why, from Day 1, our team of experts works with you to get your product feeds set up for success. Here's what makes us different:

Seamless source-to-channel integration

No matter where your product data comes from, we can import it, clean it up and deliver it to your shopping channels and marketplaces.


Normalize product attributes

Create a master catalog and manage it all from one dashboard. Merge all product information into one cohesive catalog. From store data to dropshipper files to agency enhancements, you're in control.


Overcome channel complexities

Build feeds according to best practices for your category and channel specs. The result is a clean, compliant and optimized product feed.


Optimize product feeds

Bring in only the product data you want. Enhance it without disrupting your original store data. Add attributes, filter, merge, normalize, concatenate -- the possibilities are endless.


Update changes automatically

The software updates your shopping cart and marketplaces simultaneously. Product information, inventory, and marketplace orders are synced automatically.

End-to-end control

Improve data quality at every stage of the process

Centralize catalogs

Import your product data from any and all sources into one master catalog

Standardize data

Tailored feed templates adapt your existing data to each channel's unique fields

Enrich listings

Modify or replace attributes to send channels only the information you want

Identify and fix errors

The system flags errors and warnings, then guides you through fixing the problem

Clone and customize

Customize feeds for unique audience or clone feeds for faster channel integrations

Automate updates

Sync inventory updates and changes to product information automatically
“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”