How it works

Connect once. Publish everywhere, forever.

There is no migration, no re-platforming, and no rebuild of your catalog. GoDataFeed reads the product data you already have and does the translation work each destination requires.

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The pipeline

What happens between your catalog and a live listing.

STAGE 01

Ingest

We connect to the systems that already hold your products and read from them on a schedule. Nothing moves, nothing is rewritten at the source.

  • Store platforms, ERPs, PIMs, supplier files
  • Read-only by default
  • Scheduled or triggered refresh
Field mappings table
STAGE 02

Normalize

Everything arriving from every source is mapped into one schema. Duplicate fields collapse, missing attributes surface, and your catalog becomes something a machine can reason about.

  • One mapped schema across all sources
  • Gaps flagged before they cost you a listing
  • Enrichment rules fill what can be derived
Smart mappings
STAGE 03

Shape per destination

Each destination gets its own transformation — its attribute names, its category tree, its idea of what a variant is. Set the rules once and they apply to every product that arrives afterward.

  • Per-destination rules and category mapping
  • Variant structure rebuilt to each model
  • Title and attribute logic you control
Try AI title and description generation
STAGE 04

Validate

Before anything publishes, it is checked against the destination's current specification — not the one documented last quarter. Problems are caught here, where they cost nothing.

  • Pre-flight validation per destination
  • Specs tracked as they change
  • Failures explained in plain language
Data validation and alerts
STAGE 05

Publish and maintain

Listings go out and stay current. When your catalog changes, the change flows. When a destination changes its rules, the feed adapts instead of quietly failing.

  • Scheduled and event-driven publishing
  • Full audit trail of every change
  • Health visibility per destination
Feed history chart

Two ways to run it

Self-serve, or let us drive.

Same platform, same data quality. Pick the level of hands-on you want - and switch later without re-platforming.

Self-serve

Your team, in control

Full access to mappings, rules and channels. Make a change and see it ship in minutes - no ticket, no wait.

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In-app editing for every product

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200+ integrations, no per-channel paywall

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Validation & alerts built in

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Managed

Our specialists, your wheel

A dedicated feed team runs day-to-day operations while you keep full visibility and the keys to your data.

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Dedicated feed specialist

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Proactive monitoring & cleanup

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You still own and export everything

Talk to us
Before you ask

The questions that come up first.

Do we have to change our store platform?

No. GoDataFeed reads from what you already run. The integration is read-only unless you explicitly enable writeback.

How long does setup take?

It depends on how many sources you connect and how far your data sits from what destinations expect. A single clean source publishing to a few destinations is fast. A multi-source catalog with supplier data takes longer, and we scope it honestly before you commit.

What happens when a destination changes its requirements?

We track the current specification per destination and update the transformation. That is the maintenance you are buying — it is not a one-time setup product.

Can you connect something that isn't in the directory?

Often, yes. The directory lists what you can connect yourself. Custom, invitation-only, and enterprise-configured integrations exist beyond it, and we build those for merchants who already hold access to the platform in question. Ask and we will tell you plainly whether it is possible.

Who does the work — us or you?

Your team sets the rules and owns the strategy. The platform does the repetitive labor. Where you want help with the rules themselves, that is a conversation, not an upsell.

Book a walkthrough

See these five stages on your own catalog.

Thirty minutes, your data, real destinations. Leave with a mapped feed and a plan — whether or not you sign.

Feed health