All Posts By

Kieron Zabow

Google Shopping

Google Is Deciding What Your Products Are. Here's How to Take That Decision Back.

Learn how Google automatically categorizes products in Merchant Center, why it impacts Shopping performance, and how to override product categories correctly.

Posted on 
Jul 14, 2026
  by
Kieron Zabow
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About Author

Kieron Zabow

Kieron Zabow co-founded GoDataFeed in 2014 and became CEO in 2016, developing the platform into a product feed management solution for ecommerce merchants selling across multiple channels. His work addresses the operational friction of managing hundreds or thousands of SKUs with a focus on the technical and operational challenges that emerge when retailers scale across platforms.