AI in the platform
- The AI Shelf
- AI title optimization
- AI categorization
- Feed audits
- ChatGPT Feed
- Perplexity Feed
AI resources
Customer story
A Caribbean-goods marketplace had spent 80+ hours failing to get products approved on Google Merchant Center. Custom feed rules from GoDataFeed sorted its unstandardized catalog, went fully live within a week, and lifted organic Shopping traffic 17% and sales 15%.
Free feed audit
No credit card required
15%
increase in sales
17%
boost in organic Google Shopping traffic
80+ hrs
of failed Merchant Center approvals, resolved
Company overview
Caribshopper is the leading online marketplace for Caribbean-made products, drawing roughly 22,000 monthly visitors. It sources from a wide mix of local artisans and Caribbean manufacturers, bringing Jamaican, Trinidadian and other Caribbean goods to a global audience.
Story snapshot
A Caribbean-goods marketplace had spent 80+ hours failing to get products approved on Google Merchant Center. Custom feed rules from GoDataFeed sorted its unstandardized catalog, went fully live within a week, and lifted organic Shopping traffic 17% and sales 15%.
The problem
Caribshopper's catalog draws on a wide mix of sources — local artisans to Caribbean manufacturers — and the product data fluctuates from SKU to SKU. Vendor spreadsheets aren't standardized in format, type or cell location, and some handmade or non-traditional products arrive missing required values like image and description altogether.
We spent countless hours trying to get our products on Google Merchant Center without a clear understanding of how to navigate their platform.
Kadion Preston, Founder & CEO
Caribshopper
That complexity created real friction on Google Shopping. The team spent more than 80 hours trying, and failing, to get products approved on Merchant Center — without a clear read on which blind spots were blocking the listings.
The solution
Google Shopping requires standardized attributes before products can list — miss a required value or map an attribute wrong, and it won't publish. Caribshopper didn't have the channel knowledge or data management experience to clear those hurdles alone, so it turned to Feed Management by GoDataFeed.
Custom rules mapped inconsistent vendor columns to Google's required attributes.
GoDataFeed's account managers have seen more than 10,000 catalogs and over 340 million products across 15 years. The team read through Caribshopper's data and built custom rules to extract the proper values and re-route attributes to Google's spec — turning inconsistent vendor columns into feed Google would accept.
But their column headers housed a really broad mix of values from one product to the next, which made it impossible to give Google straightforward answers to required fields. So we pored through their data and created a list of custom rules to extract the proper values and re-route attributes to Google's requirements.
Kadion Preston, Founder & CEO
Caribshopper
The impact
Within a week of signing on, Caribshopper's entire product line was live on Merchant Center. Google Shopping ads became its top source of paid traffic, alongside a 17% boost in organic Google Shopping traffic and a 15% increase in sales.
17%
boost in organic Google Shopping traffic
As the marketplace brings on new creators and manufacturers, GoDataFeed reformats new product data to get listings up fast — so catalog growth doesn't reopen the approval problem.
Looking forward
Caribshopper keeps expanding its marketplace and signing new manufacturers. GoDataFeed reformats incoming product data on an ongoing basis, keeping new SKUs live on Google fast as the catalog grows.
Start a 14-day trial or book a demo - we'll audit your feed free and show you the baseline this story started from.