Eliza Shehadeh
Amazon Exits Google Shopping Ads. How to Optimize Your Catalog to Own the Auction.
Amazon just walked off the Shopping Ads stage. CPCs dropped. Impressions opened up. But if your ROAS didn’t move, your catalog wasn’t ready. This post breaks down exactly how to fix that—using feed rules, product type logic, and GTIN coverage to claim the auction before Amazon flips the switch back.
AI Agents Just Collapsed Your Funnel. Your Product Feed Decides Who Wins Now
AI shopping agents like ChatGPT and Perplexity are changing how products get discovered. This guide shows why your product feed—not your bids—now decides who shows up, who sells, and who gets skipped. GTINs, schemas, and clean data are your new advantage.
Instagram Posts Are Now Google-Searchable. Is Your Product Feed Optimized for It?
Instagram posts now appear in Google Search — but is your product data telling the right story? Learn why optimizing your Meta catalog is critical for SEO, product discovery, and campaign performance across search and social.
Amazon Best Sellers Rank Explained: How It Works and How to Climb the Rankings
Ever wonder why some products skyrocket to Amazon’s Best Sellers list while others barely get noticed? It all comes down to Amazon’s Best Sellers Rank (BSR). This number tells you how well your product is selling compared to others, but it’s often misunderstood. In this guide, you’ll learn what BSR really means, how it’s calculated, and what you can do to improve your ranking. We’ll also bust some common myths and show you simple ways to boost sales without the guesswork. Let’s get into it.
AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce
Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.
About Author

Eliza Shehadeh
Eliza is a content strategist with a love for creativity, big ideas, and crafting the perfect meme. With a background in marketing and project management, she helps online retailers navigate ecommerce channels and the must-know features that drive growth. Beyond the feeds and funnels, you’ll find her chasing live music and her next go-to restaurant.