All Posts By

Eliza Shehadeh

Amazon
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Amazon Exits Google Shopping Ads. How to Optimize Your Catalog to Own the Auction.

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Amazon just walked off the Shopping Ads stage. CPCs dropped. Impressions opened up. But if your ROAS didn’t move, your catalog wasn’t ready. This post breaks down exactly how to fix that—using feed rules, product type logic, and GTIN coverage to claim the auction before Amazon flips the switch back.

Posted on 
Aug 18, 2025
  by
Eliza Shehadeh
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AI
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AI Agents Just Collapsed Your Funnel. Your Product Feed Decides Who Wins Now

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AI shopping agents like ChatGPT and Perplexity are changing how products get discovered. This guide shows why your product feed—not your bids—now decides who shows up, who sells, and who gets skipped. GTINs, schemas, and clean data are your new advantage.

Posted on 
Aug 8, 2025
  by
Eliza Shehadeh
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Instagram
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Instagram Posts Are Now Google-Searchable. Is Your Product Feed Optimized for It?

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Instagram posts now appear in Google Search — but is your product data telling the right story? Learn why optimizing your Meta catalog is critical for SEO, product discovery, and campaign performance across search and social.

Posted on 
Jul 14, 2025
  by
Eliza Shehadeh
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Amazon
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Amazon Best Sellers Rank Explained: How It Works and How to Climb the Rankings

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Ever wonder why some products skyrocket to Amazon’s Best Sellers list while others barely get noticed? It all comes down to Amazon’s Best Sellers Rank (BSR). This number tells you how well your product is selling compared to others, but it’s often misunderstood. In this guide, you’ll learn what BSR really means, how it’s calculated, and what you can do to improve your ranking. We’ll also bust some common myths and show you simple ways to boost sales without the guesswork. Let’s get into it.

Posted on 
Feb 5, 2025
  by
Eliza Shehadeh
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Amazon
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AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce

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Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.

Posted on 
Nov 5, 2024
  by
Eliza Shehadeh
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