Google Merchant Center
The Product Feed’s New Job in Agentic Commerce
Product feeds are taking on a bigger role as AI changes how shoppers discover and evaluate products. Drawing on Kieron Zabow’s conversation with Arsen Rabinovich, this article explores what that shift means for feed quality, campaign decisions, and the product data merchants need to get right.
How AI Shopping Surfaces Read Your Product Feed: ChatGPT, Perplexity, Google AI Mode & Microsoft Copilot
Learn how ChatGPT, Perplexity, Google AI Mode, and Microsoft Copilot read product feeds, what data influences recommendations, and how to optimize your catalog for AI shopping visibility.
Google Is Deciding What Your Products Are. Here’s How to Take That Decision Back.
Learn how Google automatically categorizes products in Merchant Center, why it impacts Shopping performance, and how to override product categories correctly.
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Disapproved Products Don’t Show Up in Your Ad Data [Guide]
Learn why Google Merchant Center disapproved products silently disappear from Shopping ads, how to find them, and how to prevent hidden performance losses.
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Product Title Optimization (How Google Uses Your Titles) [Guide]
Learn how Google Shopping reads product titles, why title structure affects search matching, and how optimized feed titles improve Performance Max performance and product visibility.
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Stop Fixing Campaigns Your Catalog Already Broke
Most feed categorization issues are really campaign control issues. Learn how to structure product taxonomy, product types, and custom labels to improve segmentation, reporting, Performance Max management, and marketplace feed quality across Google, Meta, Amazon, and Walmart.
Surviving Agentic Checkout: Why Product Data is the Only Protocol You Control
Confused by ACP, UCP, AP2, MCP, and AI shopping protocols? Here's how the agentic commerce stack works—and why product data remains the layer merchants control.
Your Shopping Ads Are Showing the Wrong Products [Guide]
Learn how broken product variant grouping can hurt Shopping Ads and Performance Max. Identify item_group_id issues before they impact visibility.
Product Feed Health Goes Beyond Approval
An approved product feed isn't always a healthy one. Learn how to spot hidden data issues, audit catalog integrity, and keep your Shopping and PMax campaigns aligned.
Your Product Feed Is Approved. Now Make It Competitive.
Learn how product feed enrichment improves classification, query matching, campaign segmentation, and profitable product exposure.
Your Shopping Ads Are Only as Good as Your Product Data
Learn how product feed optimization improves Google Shopping ad relevance, Performance Max segmentation, and campaign efficiency through better product data.
Understanding and Mitigating the Impact of Data Feed Errors
Disapprovals aren't your biggest feed risk. Silent misclassification is — and it rewires how Smart Bidding learns from your catalog before any diagnostic flag fires.
