Any good business strategy begins with thorough planning. To properly plan your Google Shopping campaign strategy, set your sights on these three areas: 1) Keyword research to identify opportunities, 2) Segmenting products into groups for easier, more effective targeting and 3) Setting goals based on most important KPIs.
They’re everywhere. Just beneath the surface of your favorite online shops. Latent. Ready to emerge when called upon. Product feeds. There’s no mystery there, right? And yet, these ubiquitous data dynamos baffle ecommerce marketers on a daily basis. What are product feeds, really?
From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.
While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.
How do you know if your campaigns are actually successful? By using these 7 KPIs.
6 Winning Strategies for Amazon Sponsored Products
Finding an international audience can be daunting. Use these channels for a smoother transition.
Use these traditional SEO principles to give your ecommerce campaigns a boost.
Branding is the name of the game. Learn how to boost your online branding with these steps.
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.
Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.
It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.
One of the best things about selling with Google via Shopping Actions is the shift away from the pay per click model to a commission model. With Shopping Actions, sellers only pay when a sale is made. And, unlike traditional marketplace, sellers don't have to pay monthly fees for membership in the program.
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Express as an ad delivery system is the real winning detail here.
By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.
Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.
This year's Top 10 Shopping Channels list is giving us plenty of reasons to be excited about the future of online retail.
Here's how to use your channel data to create customer profiles.
When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.
Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.
Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
Use these KPIs to establish goals, measure progress and find success.
Key Differences for Marketing Products on eBay vs. Amazon
How to Use Analytics to Identify Ecommerce Performance Trends
Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.
Supplemental product data could hold the key to successful ecommerce campaigns.
5 Tips for Delivering High-Quality Omnichannel Customer Service
Do you know exactly what ASINs are and why they play a key role in your Amazon listings?
Here's something to consider: you may be misjudging your ROI. In this post we show you how to squeeze more ROI out of each Google Shopping conversion.
In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.
Are you paying attention to the KPIs for which you have to dig and do math to uncover? Yeah, those are just as important. Here are some measures of marketplace selling success you're probably ignoring.
There is no shortage of sales events for online retailers this holiday season. To help you, we've put together this exhaustive ecommerce marketing holiday checklist that we hope will help you plan for success.
More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.
Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.
Consider adding the following steps to your ecommerce marketing plan to ensure more customers, more purchases, and more revenue this holiday season – and beyond.
Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.
Here are a few strategies for making use of your analytics to improve your bottom line – starting today.
Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.
Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.
Customer Match is still new and has a lot of options for targeting ads, so here are some tips on how to use its features in your next campaign.
Walmart Marketplace announced this week some coming changes to the Transit Time Settings.
What was surprising was the Tuesday after Cyber Monday, which saw the second-highest total with $2.2. billion according to comScore.
When it comes to specific shopping channels and the way individual purchases are carried out, 2017 will be a year of big milestones. There are likely to be several big moves, mostly related to improving customer service and furthering the convenience of online retail in general.
To help you diversify your ecommerce portfolio, we’ve created this Ecommerce Marketing Landscape graphic. Use it to identify the channel types you want to focus on and to narrow down the channels where you want your products to appear.
Walmart acquired Jet.com, one of the fastest-growing ecommerce sites, earlier this month. The news comes as Walmart continues to make a big push to expand its ecommerce footprint.
Amazon is a must, sure, but there are alternate and less competitive roads to ecommerce success.
This infographic shows the increasing role of ecommerce in back-to-school sales.
Walmart aquired new-kid-on-the-block marketplace Jet. What does that mean for sellers?
Rakuten -- the Japanese online retail giant -- is making big moves in the US and now is a good time to join in.
Google testing Shopping ads in image query SERPs.
Looking to expand to international markets? Use this guide to target a worldwide audience.
What does an optimized product listing look like? Come here, we'll show you.
When you're going to sell online, the first place many retailers go is Amazon. That's to be expected since Amazon is the largest e-retailer in the United States. But selling your products only on Amazon is doing your business a disservice. eBay is another online marketplace with a high amount of traffic and tons of opportunities for brands to gain mass exposure and sales. Not only does eBay have a huge audience but it can also have less competition for retailers.
"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.
Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year we’ve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.
Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.