Bryan Falla
New Google Shopping Features Announced for 2021
The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
PPC vs Marketplaces: Finding Your Marketing Mix
Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.
The New TikTok Challenge: Ecommerce
Everyone loves a good TikTok challenge. Unless you’re talking about ecommerce. The challenge? Breaking through a massively popular platform whose audience is wildly different from that of other channels.
How to Optimize Your Free Google Shopping Listings
In this post, we’ll look at the techniques we’ve used to help our customers’ listings rise above other free listings.
Is TikTok the Best New Platform for Ecommerce Marketers? 4 Reasons to Say Yes
In this blog post, we’ll look at some of the reasons why TikTok might be your favorite new ecommerce marketing channel.
Google Shopping Is Just the Beginning: Meet Google for Retail
In this post, we dive into each of Google’s retail-specific solutions. We look at what makes each solution unique, why it may or may not be right for your business, and where and how your products will appear for shoppers.
Free Exposure on Google Shopping
After eight years of Google Shopping being a paid product, Google is changing things up.
COVID-19 Resources & Information for Online Retailers
To help sellers navigate these uncertain times, we are sharing a list of resources from around the retail industry, the ecommerce community and beyond.
What Is a Product Feed? And Why You Need One
Ah, product feeds – these ubiquitous data dynamos baffle ecommerce marketers on a daily basis. But what are product feeds, really? And why would you need one?
3 Traits of Highly Successful Google Shopping Campaigns
Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
How to Avoid Inaccurate Listings During the Holidays
Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever.
Google Shopping Actions Commission Rates
Selling on Google via Shopping Actions sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!
Why Do Other Products Show Up for My Brand on Google Shopping?
Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.
5 Ways Seller Central Can Improve Your Marketing Strategy
While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.
"Ok Google" Find Me More Shoppers
With devices like Amazon Echo and Google Home, people are getting used to the idea of verbally controlling their environment. So how do you take advantage of voice search while the competition is still relatively minimal?
Google's Shift to Shopping Actions
Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.
This Is Why Your Shopping Ads Aren't Showing Up on Google
From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.
7 Key Performance Indicators for Ecommerce Marketing
How do you know if your campaigns are actually successful? By using these 7 KPIs.
6 Winning Strategies for Amazon Sponsored Products
6 Winning Strategies for Amazon Sponsored Products
International Ecommerce: 5 Channels that Deliver a Global Audience
Finding an international audience can be daunting. Use these channels for a smoother transition.
6 Customer Retention Strategies for Amazon
6 Customer Retention Strategies for Online Marketplaces
How to Sell on Google Shopping
Getting started with Google Shopping can seem daunting even to seasoned digital marketers. But it doesn't have to be. Here's how.
Classic SEO Principles That Will Revitalize Your Product Listings
Use these traditional SEO principles to give your ecommerce campaigns a boost.
Google Introduces Images for Shopping Ads
PLAs will now be eligible to appear as shoppable images on Google searches.
10 Simple Steps to Improving Your Ecommerce Branding
Branding is the name of the game. Learn how to boost your online branding with these steps.
How to Use Custom Labels for Google Shopping Campaigns
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
Conversion Optimization for Google Shopping Campaigns
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
Selling On Marketplaces to Multiply Your Profits
To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.
Google Shopping Actions FAQs
Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.
6 Last-Minute Preparations Before Black Friday and Cyber Weekend
It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.
The Complete Guide to Google Manufacturer Center
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
Google Shopping Actions: Everything You Need to Know
It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.
How to Set Up Instagram Product Ads
Once your Facebook Business/Ads accounts are set up and your Facebook product feed is ready, follow the steps below to get your products into Instagram
Master Mobile Commerce With These Simple Marketplace Strategies
By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.
Proven Techniques For Google Shopping Campaign Optimization
Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.
5 Order Management Best Practices for Ecommerce
Your success depends getting products to customers efficiently, handling your expenses, and staying organized as a business. So how do you keep it all together as your company’s responsibilities expand?
How to Use Product Data to Bump Up Sales
One of the most effective ways to bolster revenue is to focus on your highest-performing products.
Top 10 Shopping Channels for Retailers [Infographic]
This year's Top 10 Shopping Channels list is giving us plenty of reasons to be excited about the future of online retail.
Google Shopping Bidding Strategies
Google Shopping Campaigns are designed to give companies like yours another opportunity to engage shoppers using the world’s most popular search engine.That’s an absolutely massive opportunity.
How to Create Customer Profiles Using Shopping Channel Data
Here's how to use your channel data to create customer profiles.
Use these Ecommerce KPIs to Identify Opportunities for Growth
When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.
How to Improve Your WooCommerce Sales Right Now
We've compiled a list of WooCommerce plug-ins to improve your site functionality and customer shopping experience, all with the goal of helping you bring in more shoppers and close more deals.
The Complete Guide to Optimized Google Shopping Campaigns
Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.
How to Optimize Product Descriptions for Google Shopping
Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.
How to Use Customer Match for Google Shopping Campaigns
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
How to Get Product Reviews that Increase Profits
Product reviews could make or break your ecommerce efforts. It's time you gave them their due.
How to Win the Amazon Buy Box
The Buy Box is the key to winning on Amazon. Here's how to lock it down.
7 Things You Didn’t Know About Newegg
Newegg presents untapped potential for sellers looking to break out of the Amazon-eBay-Google gridlock.
7 Key Performance Indicators Online Retailers Need to Know
Use these KPIs to establish goals, measure progress and find success.
Key Differences for Marketing Products on eBay vs. Amazon
Key Differences for Marketing Products on eBay vs. Amazon
How to Use Analytics to Identify Ecommerce Performance Trends
How to Use Analytics to Identify Ecommerce Performance Trends
Is this Shopify Data Feed Mistake Costing You Sales?
Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.
7 Ways to Supplement Your Product Data to Improve Exposure
Supplemental product data could hold the key to successful ecommerce campaigns.
How to Make the Move to Omnichannel Marketing
Omnichannel marketing is the new normal. Use this guide to make the switch.
5 Tips for Delivering High-Quality Omnichannel Customer Service
5 Tips for Delivering High-Quality Omnichannel Customer Service
How to Protect Online Store Data
The privacy of your shoppers an issue that merits your full attention. Here are some key points to consider.
What is an ASIN and Why it Matters for Your Online Store
Do you know exactly what ASINs are and why they play a key role in your Amazon listings?
How to Create Amazon A+ Content
If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. This is why A+ content is such a big deal.
The Future of Ecommerce, 2018 and Beyond
Today, we look to the future with the greatest of optimism. Below are a few "predictions" that we think will come to fruition over the course of this year and the next few years.
How to Use Google Shopping to Create Customer Lifetime Value
Here's something to consider: you may be misjudging your ROI. In this post we show you how to squeeze more ROI out of each Google Shopping conversion.
10 Things You DON’T Have To Do Anymore With GoDataFeed
In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.
7 Things Your eBay Feeds Must Have
eBay has its own specific requirements and best practices. Here is a list of seven things your eBay feed needs – which should serve as a good starting point for newbies and a refresher for sellers already experienced on the marketplace.
4 Measures of Marketplace Success You're Probably Ignoring
Are you paying attention to the KPIs for which you have to dig and do math to uncover? Yeah, those are just as important. Here are some measures of marketplace selling success you're probably ignoring.
4 Retail Start-Up Habits That Boost Sales
Before you launch your startup and expect to bring in the big bucks, you need a plan for reaching customers and marketing your brand.
9 Must-Have Features to Look for in an Amazon Listing Tool
More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.
6-Step Guide to Increase Ecommerce Profits Using Analytics
Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.
Is Selling on Walmart Right for You?
In this post we look at some of the sellers who should immediately consider hopping on the Walmart marketplace bandwagon.
5 Ways to Make the Most Out of Your Holiday Ecommerce Marketing
Consider adding the following steps to your ecommerce marketing plan to ensure more customers, more purchases, and more revenue this holiday season – and beyond.
Why Your Product Data Is Holding You Back on Amazon
Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.
New to Ecommerce? Here’s What You Need to Know
There are many cost-effective ways to reach online shoppers. Lets take a look at your options and how your approach should differ with each.
Data Overload, Missed Opportunities and How To Take Action
Here are a few strategies for making use of your analytics to improve your bottom line – starting today.
Why You Should Keep Your Online Store and Product Feeds Separate
Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.
Walmart and Google Are Joining Forces – Are You Ready?
Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.
One Simple Secret for Boosting Online Retail Sales
Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.
25 Ecommerce Channels to Diversify Your Brand
How do you break out of the cookie cutter ecommerce mold? By using these niche sales channels.
Pubcon SFIMA Summit 2017 Recap
As you can see, we had a great time at Pubcon this year learning about the latest digital marketing strategies.
Google Customer Reviews
What is Google Customer Reviews, you ask? It's a free program that lets you gather and display reviews from shoppers using Google customer surveys that are sent to shoppers who’ve recently made a purchase on your site.
GoDataFeed Talks Amazon at Pubcon SFIMA Summit
This year, though, the Pubcon SFIMA Summit is extra special. Our very own ecommerce guru Steven Hope will be presenting on optimizing your Amazon listings.
3 Tips to Make the Most of Google Customer Match for Shopping Campaigns
Customer Match is still new and has a lot of options for targeting ads, so here are some tips on how to use its features in your next campaign.
Walmart Announces Changes to Transit Time Settings
Walmart Marketplace announced this week some coming changes to the Transit Time Settings.
Ecommerce Snapshot: 2016 Holiday Sales [Infographic]
What was surprising was the Tuesday after Cyber Monday, which saw the second-highest total with $2.2. billion according to comScore.
6 Ecommerce Developments that Will Change Online Retail in 2017
When it comes to specific shopping channels and the way individual purchases are carried out, 2017 will be a year of big milestones. There are likely to be several big moves, mostly related to improving customer service and furthering the convenience of online retail in general.
Online Shoppers Feast on Black Friday Sales
Overall, retailers should be pleased with this year's Black Friday ecommerce stats, which included a 9% boost to e-retail sites as well as a 39% spike in peak hours traffic.
GoDataFeed Partners with World First
GoDataFeed is pleased to have partnered with World First, the international payments specialists.
A Note from Our Friends at Connexity
By tapping Connexity's family of ecommerce channels -- Shopzilla, PriceGrabber, BizRate and Become -- and a wide network of publishers, Connexity puts your products in front of 30 million shoppers.
Looking Ahead to the Ecommerce Marketing Landscape of 2017
To help you diversify your ecommerce portfolio, we’ve created this Ecommerce Marketing Landscape graphic. Use it to identify the channel types you want to focus on and to narrow down the channels where you want your products to appear.
4 Key Insights from the Shop.org Digital Summit
From awards to lectures, we have a few key insights from the Shop.org Digtital Summit to consider for the upcoming holiday season and the following year.
What Walmart’s Acquisition of Jet.com Means for Merchants
Walmart acquired Jet.com, one of the fastest-growing ecommerce sites, earlier this month. The news comes as Walmart continues to make a big push to expand its ecommerce footprint.
Predictive Analytics and the Future of Ecommerce
Predictive Analytics and the Future of Ecommerce
5 Pro-Seller Tips to Dominate Holiday Sales
Is your product feed ready to take advantage of this annual opportunity? Use these tips and tools to make sure you are.
Success Beyond Amazon: Finding Alternate Routes to Ecommerce Sales
Amazon is a must, sure, but there are alternate and less competitive roads to ecommerce success.
Digital Marketing's Increased Role in Back-to-School [Infographic]
This infographic shows the increasing role of ecommerce in back-to-school sales.
5 Things to Know About Walmart's Acquisition of Jet
Walmart aquired new-kid-on-the-block marketplace Jet. What does that mean for sellers?
4 Reasons eBay Is Back On Top
eBay has made big moves lately and shoppers are taking notice. You should too.
5 Reasons to Jump on the Rakuten Bandwagon Right Now
Rakuten -- the Japanese online retail giant -- is making big moves in the US and now is a good time to join in.
Selling Apparel Online? Diversify and Conquer
Selling apparel online isn't much different than selling in your local mall.
2016 eBay Seller Update
This year's eBay Seller Update features changes to Product Pages, View Item and the Seller Hub.
About Author
Bryan Falla
Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.
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