Free and fast shipping labels let you showcase products that can ship quickly and (preferably) free to give customers the best possible experience. If your delivery time is 5 days or less and you offer free shipping, your products may qualify.
When people search for products, browse social, and shop on marketplaces, there are thousands of advertisers vying for their attention. So how do you win the click – and the sale? Use these 10 simple tests to create engaging, enticing ecommerce ads.
Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.
Paid shopping ads, marketplaces, and social commerce ads are a great way to “cut to the front of the line” to reach qualified shoppers. But if you’re not using alternative — and free — methods of reaching your audience, you’re leaving sales on the table.
Yes, anyone can find success selling online — under the right circumstances. Unfortunately there’s a lot of outdated, misleading, and outright incorrect advice out there. Follow enough bad advice and your business can suffer. That’s why we’re here to set the record straight.
Whether you’re just starting out as a product seller or marketer, or you’re a seasoned seller with hundreds of products, SKUs can help you improve your sales, streamline your operations, and enhance your customer experience.
If you sell products online, you want to make sure your products are listed on Google Shopping. Huge benefit, no gimmicks, no catch.
Google’s new Deals feature is a great way for you to target discount seekers with your best promotional offers at precisely the right time. Deals helps ensure that your product reaches highly motivated shoppers during your most important sales seasons.
It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:
Increased competition means that selling online isn’t quite as simple as it used to be. The Digital Shelf is packed with competition. If you're having trouble gaining substantial traction, maybe it's not your strategy or your budget. Maybe your product data needs some TLC. GoDataFeed can help.
Shopify unexpectedly announced that its native Amazon app was being sunsetted in 2021. No need to worry, though. The best way to sync your Shopify product catalog to Amazon is still in the app store.
Like local inventory ads, regional availability and pricing gives retailers with brick and mortar locations the ability to feed localized product data to Google.
The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
In this post, we’ll look at the techniques we’ve used to help our customers’ listings rise above other free listings.
In this blog post, we’ll look at some of the reasons why TikTok might be your favorite new ecommerce marketing channel.
In this post, we dive into each of Google’s retail-specific solutions. We look at what makes each solution unique, why it may or may not be right for your business, and where and how your products will appear for shoppers.
To help sellers navigate these uncertain times, we are sharing a list of resources from around the retail industry, the ecommerce community and beyond.
Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever.
Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.
While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.
From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.
How do you know if your campaigns are actually successful? By using these 7 KPIs.
6 Winning Strategies for Amazon Sponsored Products
Finding an international audience can be daunting. Use these channels for a smoother transition.
Use these traditional SEO principles to give your ecommerce campaigns a boost.
Branding is the name of the game. Learn how to boost your online branding with these steps.
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.
Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.
It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.
By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.
Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.
This year's Top 10 Shopping Channels list is giving us plenty of reasons to be excited about the future of online retail.
Here's how to use your channel data to create customer profiles.
When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.
Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.
Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
Use these KPIs to establish goals, measure progress and find success.
Key Differences for Marketing Products on eBay vs. Amazon
How to Use Analytics to Identify Ecommerce Performance Trends
Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.
Supplemental product data could hold the key to successful ecommerce campaigns.
5 Tips for Delivering High-Quality Omnichannel Customer Service
Do you know exactly what ASINs are and why they play a key role in your Amazon listings?
Here's something to consider: you may be misjudging your ROI. In this post we show you how to squeeze more ROI out of each Google Shopping conversion.
In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.
Are you paying attention to the KPIs for which you have to dig and do math to uncover? Yeah, those are just as important. Here are some measures of marketplace selling success you're probably ignoring.
More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.
Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.
Consider adding the following steps to your ecommerce marketing plan to ensure more customers, more purchases, and more revenue this holiday season – and beyond.
Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.
Here are a few strategies for making use of your analytics to improve your bottom line – starting today.
Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.
Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.
Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.
Customer Match is still new and has a lot of options for targeting ads, so here are some tips on how to use its features in your next campaign.
Walmart Marketplace announced this week some coming changes to the Transit Time Settings.
What was surprising was the Tuesday after Cyber Monday, which saw the second-highest total with $2.2. billion according to comScore.
When it comes to specific shopping channels and the way individual purchases are carried out, 2017 will be a year of big milestones. There are likely to be several big moves, mostly related to improving customer service and furthering the convenience of online retail in general.