What is an ASIN and Why it Matters for Your Online Store

Posted on

Apr 12, 2018

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For those of you who are currently selling or are interested in selling on the ecommerce powerhouse Amazon you've probably heard the term ASIN being thrown around. But do you know exactly what ASINs are and why they play a key role in your Amazon listings?

An ASIN, or Amazon Standard Identification Number, is a unique combination of letters and numbers that identify items in Amazon’s catalog.

For products that have never been listed in Amazon’s catalog before, a new ASIN is generated when the item is successfully uploaded to Amazon’s catalog. To create a new ASIN your product’s Global Trade Item Number, ISBN, UPC, or EAN must be supplied.

GTIN-14 (Global Trade Item Number): 14 digits
ISBN (International Standard Book Number): 10 digits or 13 digits
UPC (Universal Product Code): 12 digits
EAN (European Article Number): 13 digits

You can find the ASIN on the item's product information page at Amazon.com.

Another way to locate the ASIN is in the URL of the product page itself.

Why it matters:

It’s a tedious process to search for each ASIN by hand in Amazon’s catalog let alone to try to add your offer on that listing. There are tools specifically designed to sync with Amazon’s catalog. A tool such as GoDataFeed’s ASIN Match, based on the product’s UPC, retrieve the ASIN for you. What could be simpler than that?

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Bryan Falla

Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop their digital brand identities and implement marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.

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