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UCP

AI

How to Prepare Your Store for Google UCP and the "Agentic Economy"

Product feeds are no longer just for ads. In Google’s UCP and the agentic economy, they decide whether AI agents can buy from you at all. This guide explains how to prepare your store, your feed, and your checkout infrastructure for agent-driven commerce.

Posted on 
Jan 19, 2026
  by
Bryan Falla
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AI

What is Universal Commerce Protocol?

Universal Commerce Protocol (UCP) is Google’s new AI-native standard for agent-driven shopping. Learn how it replaces manual integrations with scalable, standardized APIs built for the future of ecommerce.

Posted on 
Jan 16, 2026
  by
Bryan Falla
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