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Social Commerce
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Social proof: Audiences and platforms pivot to social commerce
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Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
Ecommerce
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2020 Ecommerce Channel Mix [Infographic]
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The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
Ecommerce
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The Dynamic Appeal of Social Product Ads
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Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
