Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type.
We’ve compiled a list of Amazon’s title recommendations along with some titles we found through our own searches in each category.
Home & Garden Title Templates
Amazon lists the below examples for home & kitchen product types.
- Bath towels:Brand + Line/Pattern + Material + Product Type + Quantity, Color
- Bedding:Brand + Line/Pattern + Thread Count + Material + Size + Product Type, Color
- Tableware:Brand + Pattern + Product Type, Amount
As you can see, all of the formulas begin with the brand name and are followed with product details such as pattern and material.
In the bedding example, the thread count is one of the first keywords used. If the bedding you are selling has a high thread count, you’d want to highlight this as it is an important selling feature. However, if your bedding has a low thread count, you may not want to advertise this in your title. This is why it’s important to analyze what your product’s best features are and what is likely to stand out to buyers. What works for one product, may not work for another.
For sellers who don’t want to focus on brand, you can skip adding the brand to the beginning of the title and instead add a more relevant keyword. For example, if you’re selling generic bedding and feel that the pattern is the most important feature, you can start the title with “Paisley Bedding-Purple”.
We did a quick search for throw pillows and came across one of the best seller listings with the following format.
Design + Product Type + Brand + Product Usage + Design + Product Type + Amount of Each Pillow Type + Size + Product Usage
The design of these pillows are highlighted first followed by the product type and brand. They also used an additional phrase, “Map Art”, to describe the design along with keywords for the design of each individual pillow case.
Electronics Title Templates
Electronics have a lot of moving parts to them. From processor speed, to hard drive size, there are tons of attributes that a shopper could potentially be interested in when making a purchasing decision. Amazon’s title examples are as follows:
- DVD Players: Brand + Model Number + Size + Product Type + Screen Side (If needed) + (Color/Pack/Size)
- TVs: Brand + Model Number + Product Type + (Color/Pack Size)
- Laptops and Desktops: Brand + Model Number + PC Type + (Processor Speed + MB of Ram + Hard Drive Size + Optical Drive)
Whether it’s the screen size, processor speed or reliable brand name, figure out what the best features of your electronics are and add them as keywords to your titles. We searched for a portable charger and, as you can see, the title is detailed with a lengthy list of relevant keywords.
Brand + Product Type + Keyword 1 + Output + Keyword 2 + Compatible Devices + Color
In this listing, the seller highlights what phones the charger is compatible with so users can easily gain this information without having to even click into the listing.
Apparel Title Templates
Our Amazon searches for clothing items revealed that the titles almost always start with the brand name. That’s no surprise as brand is usually a big part of consumer purchasing decisions when it comes to clothing.
Here are some of our clothing title finds:
Brand + Sport + Occasion + Product Type + Gender
In this listing, the seller added what “sport” the top would work well with along with the usage as a workout item.
Brand + Keyword 1 + Material + Occasion + Product Type
This seller uses the descriptive keyword, “comfortable”, within the listing title.
Brand + Gender + Style + Product Type
Jewelry Title Templates
When doing any form of online shopping, the buyer does not get to see or feel the actual product, which makes their decision more difficult. If you are selling a product like jewelry, you want to be as descriptive as possible and add detailed attributes such as metal type. Below are some title optimization formulas for jewelry sellers.
Brand + Product Category + Gender + Metal Type + Shape + Material + Product Type
Metal Type + Product Type + Pattern + Occasion + Size
Brand + Size + Product Type + Metal Type + Keyword + Product Type 2 + Usage + Guarantee + Size
Sports & Outdoors Title Templates
If you’re selling a product for a specific sport, you want to mention the sport name within your title because it’s likely how a shopper is searching for the product. For example, if I am joining a soccer league, I’ll be searching for “soccer shin guards.”
Brand + Age Group + Finish + Product Type
Age group is also relevant when it comes to sporting goods as a baseball bat that is for a grown male, would not work for a kid baseball player.
Sport + Product Type + Age Group + Brand + Keyword + Product Feature + Gender + Color, Size
Applying Keywords to Title Templates
Selling on Amazon is competitive, to say the least. In order to beat out your competition, your listings need to be fully optimized. The keywords you use in your title can affect the click-through-rate for your listings and, in turn, impact sales. If you see that you're losing out on sales, it may be time to revisit your keyword strategy.
We do want to note that Amazon content is shared with other merchants who are selling the same products. It's not guaranteed that your content will be chosen for the listing as Amazon uses there own algorithm to decide which content is displayed.
Know the Difference Between PPC & Amazon Titles
Keyword selection for PPC channels (like Google Shopping) and marketplaces (like Amazon) differs when it comes to length, the number of keywords and even the type of keywords you use. If your products are currently performing well on a CSE channel such as Google, that does not mean that you should simply copy the listing content to Amazon.
Amazon and Google have different algorithms and titles that work well for one channel may not work well for the other. As you can see from the image below, Amazon titles provide significant more product detail than Google titles.
Amazon provides specific formula templates for each category, all starting with the brand. This is a great starting place to see what type of keywords you’ll need. The keywords that you choose for your titles should highlight the most important product features that would entice a shopper to click on your listing. If you are unsure what keywords to add to your title, look at the frequently asked questions you are receiving from customers.
If you have gotten multiple questions about the material of the pillow you are selling, add it to the title. Keywords placed in the beginning are thought to have more weight, so highlight important features first. Other ideas for keywords can stem from what your product is compatible with. For example, if you are selling an iPhone case, you’ll want to add what iPhones the case is compatible with.
Spying on Competitor Listings
If your products aren’t performing well, it’s time to take a look at what some of your top competitors are doing differently. There is nothing wrong with browsing their listing and seeing what type of keywords they are using that are landing them all of those sales. You can even do a quick Amazon search for products similar to yours and check out the keywords that come up in the title for the top listings.
The title optimization formulas we've listed are a great starting point for any seller looking to give their listings an optimization boost. It’s always a good idea to test out different keywords to see what works best for your listing. Manually testing keywords can be a time consuming process. Using a third party data feed software like GoDataFeed allows you to easily manipulate and test keywords for your titles so you can see what leads to the most sales. Contact us to talk to one of our data feed experts about optimizing your listings.