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Product Data

What Is a Product Feed & Why You Need One

A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.

Posted on 
Feb 28, 2022
  by
Bryan Falla

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Strategy

6 Ways Marketplaces Promote Brand Success

As you consider your options and explore varying ecommerce models, here are six ways you can benefit from selling on a marketplace.

Posted on 
Feb 23, 2022
  by
Giovanni Miranda

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Strategy

Thrive on Live: Live Commerce Strategies for 2022

Let's talk about live commerce strategy and what you should consider when planning live commerce events.

Posted on 
Feb 16, 2022
  by
Giovanni Miranda

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Strategy

And… We’re Live! Marketing Your Products With Live Commerce

Online shopping is convenient, but there's no denying it commonly lacks engagement. Live commerce aims to address that and more.

Posted on 
Jan 31, 2022
  by
Giovanni Miranda

Read More
Google

Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings

There's no denying that Google Shopping is bustling with merchants of all kinds, but there's one tried-and-true way to make your products stand out.

Posted on 
Jan 25, 2022
  by
Giovanni Miranda

Read More
Google

Delight Shoppers and Boost Conversions With Google Promotions

If you sell products on Google and you’re looking for a way to boost product visibility, incentivize clicks and potentially increase conversions, then look no further than Google Promotions.

Posted on 
Jan 18, 2022
  by
Giovanni Miranda

Read More
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Dennis Yu
Nicole Santoro
Lin Grosman
Giovanni Miranda
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All Posts

What is the Buy Box?

Nicole Santoro
September 12, 2018
Amazon

FBA vs. FBM: What Should I Choose?

Nicole Santoro
September 12, 2018
Amazon

The 4 Keys to Winning the Buy Box

Nicole Santoro
September 14, 2018
Amazon

Why Ratings/Reviews Matter to Google and Amazon

Nicole Santoro
September 14, 2018
Ecommerce

3 More Ways to Reach Tons of Amazon Shoppers

Nicole Santoro
September 17, 2018
Amazon

Proven Techniques For Google Shopping Campaign Optimization

Bryan Falla
September 18, 2018
Google

Holiday Prep Checklist for Online Retailers (2021)

Giovanni Miranda
October 28, 2021
Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

Giovanni Miranda
October 10, 2019
Ecommerce

Top 10 Channel Mix

Giovanni Miranda
September 24, 2018
Ecommerce

How to Implement Amazon Sponsored Products

Nicole Santoro
September 27, 2018
Amazon

Why You Should Use Amazon Sponsored Products

Nicole Santoro
October 1, 2018
Amazon

What’s new in Walmart V3?

Nicole Santoro
October 3, 2018
Walmart
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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