PMax
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Actionable Steps for Optimizing Your Ecommerce Data Feed
Think your product feed is fine because it’s approved? Think again. This guide breaks down the silent issues hiding in “green-checked” feeds—like misfired titles, missing variants, and logic gaps that bleed budget and bury performance. Learn the steps to audit, fix, and future-proof your ecommerce data feed—so your campaigns can scale the way they’re supposed to. Save this one. You’ll want to come back to it.
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5 Ways Your 'Approved' Product Feed is Leaking Ad Spend
Your feed says “Approved,” but your ads still underperform. This post breaks down five hidden data issues—like GTIN gaps and variant suppression—that quietly drain your budget and bury your best products.
It’s Not Your Ads—It’s What’s Feeding Them: 10 Ways Product Data Drives Ecommerce Success
Struggling with PMax segmentation or feed-based disapprovals? Your product data might be the real issue. This post breaks down 10 overlooked ways your feed impacts Shopping, Meta, and marketplace performance—and how to fix it before your budget bleeds.
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The Power of Product Attributes: How Optimized Values Enhance Your Feed
Strong campaigns aren’t built on clean feeds alone—they’re built on strategic attributes. See how GTINs, product_type, and custom_labels become optimization levers that drive smarter segmentation, stronger visibility, and higher ROAS.
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Amazon Exits Google Shopping Ads. How to Optimize Your Catalog to Own the Auction.
Amazon just walked off the Shopping Ads stage. CPCs dropped. Impressions opened up. But if your ROAS didn’t move, your catalog wasn’t ready. This post breaks down exactly how to fix that—using feed rules, product type logic, and GTIN coverage to claim the auction before Amazon flips the switch back.
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Before You Increase Ad Spend, Look at Your Product Feed
Think your ad budget is the problem? It might be your product feed. Discover how overlooked data issues silently drain your ROAS—and what to fix before scaling spend
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The Feed Is the Strategy: Why Ecommerce Performance Starts Before the Click
Most feeds don’t fail loudly—they quietly drain your campaign performance. See why your feed is your real strategy, not just backend ops.
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.
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Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.
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Google Launches AI Lifestyle Image Generator for Product Ads
Google just made it possible to create lifestyle images for product ads—no photoshoots required. This AI-powered update promises faster, more engaging visuals, but there’s a catch. Without the right product data, your ads could fall flat. Here’s what you need to know to stay ahead.
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
