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How to Win Over Local Shoppers with Google
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Most local searches end in a store visit—but only if your inventory shows up. Learn how to use Google’s Local Inventory Ads and Performance Max campaigns to drive real-world sales from high-intent search traffic.
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Local Inventory Ads aren’t Shopping Ads. The Case for Local‑First Feeds
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Turn LIA into a real acquisition channel. Make your feed local-first, wire GMC↔GBP, choose the right landing, and use PMax to drive store and online sales.
