For most consumers, online shopping is a must these days. but more important than online shopping is online saving. Promotions on Google Merchant Center are a proven way to enhance any and all campaigns by improving conversions, dropping CPA, and encouraging repeat sales.
Free and fast shipping labels let you showcase products that can ship quickly and (preferably) free to give customers the best possible experience. If your delivery time is 5 days or less and you offer free shipping, your products may qualify.
Google Shopping is always improving. We'll update this page with important 2020 changes.
Google has effectively redefined product marketing across its ecosystem. Here's what that looks like and what you need to know about getting your products onto Google.
After eight years of Google Shopping being a paid product, Google is changing things up.
Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
Google's newest free marketing program, Surfaces Across Google, is a win for both shoppers and merchants.
This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.
With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.
Is Google Express really going away? Technically, but not really. Let's discuss!
It’s finally here — the “new” Google Shopping! Merchants have a huge opportunity to profit from Google’s new Shopping experience. But what has actually changed?
Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.
Oftentimes, the distinction between ads can grow ambiguous, as does determining when and where your ads will show up. Let's clear that up.
If you're not already using Google Shopping ads, what's holding you back? The PPC waters might be murky now, but we’re sure things will be clearer after we debunk these five Google Shopping/PPC ad myths.
Getting started with Google Shopping can seem daunting even to seasoned digital marketers. But it doesn't have to be. Here's how.