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google local inventory ads
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How to Win Over Local Shoppers with Google
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Most local searches end in a store visit—but only if your inventory shows up. Learn how to use Google’s Local Inventory Ads and Performance Max campaigns to drive real-world sales from high-intent search traffic.
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Local Inventory Ads aren’t Shopping Ads. The Case for Local‑First Feeds
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Turn LIA into a real acquisition channel. Make your feed local-first, wire GMC↔GBP, choose the right landing, and use PMax to drive store and online sales.
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New Google Shopping Features Announced for 2021
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The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
