Turn LIA into a real acquisition channel. Make your feed local-first, wire GMC↔GBP, choose the right landing, and use PMax to drive store and online sales.
The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.