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Google

BIMI for ecommerce brands

BIMI was designed to help brands validate the ownership of their logos and visual identities, and securely transmit them to Google. It also plays a role in email security, specifically as it affects phishing and other email-based scams.

Posted on 
Aug 3, 2021
  by
Bryan Falla
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Google

Google for Retail: A Visual Guide

Google for Retail is a comprehensive ecommerce solution with multiple surfaces for your product ads. Learn about these surfaces and how you can use them to grow your business.

Posted on 
Jul 23, 2021
  by
Nick Martins

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Inventory Management

9 signs your business needs an effective inventory management system

When you start your ecommerce business it’s likely that you will track your inventory using spreadsheets. Which is great for a small business that’s just getting going. The issues with this approach arise when your business grows, you start selling on more channels and your processes get more complex.

Posted on 
Jun 22, 2021
  by
Marc Darmon

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Google

New Google Shopping Features Announced for 2021

The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.

Posted on 
Jun 1, 2021
  by
Bryan Falla

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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla

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Walmart

Why Walmart Should Be Your Next Marketplace

Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.

Posted on 
May 11, 2021
  by
Giovanni Miranda

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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Gonzalo Gil
Gil Elias
Rodney Laws
Robert Rand
Adam Riemer
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All Posts

New Google Pilot Program: Carrier-Calculated Shipping Speed

Giovanni Miranda
October 23, 2020
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Google

Google for Retail: A Visual Guide

Nick Martins
July 23, 2021
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Google

Prime Day Is Almost Here!

Lin Grosman
October 8, 2020
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Amazon

Why Not All Feed Solutions Are Created Equal

Giovanni Miranda
September 23, 2020
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GoDataFeed

The Critical Role of Feed Management in Ecommerce

Giovanni Miranda
June 20, 2022
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Ecommerce

Google Shopping Is Just the Beginning: Meet Google for Retail

Bryan Falla
August 31, 2020
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Google

Google Shopping Updates - 2020

Giovanni Miranda
August 5, 2020
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Google

Sell on Facebook and Instagram With Shops

Giovanni Miranda
May 28, 2020
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Facebook

How to Launch Your Free Google Shopping Listings

Giovanni Miranda
May 1, 2020
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Google

Free Exposure on Google Shopping

Bryan Falla
April 21, 2020
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Google

Crisis-proofing Your Products

Giovanni Miranda
April 15, 2020
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Product Data

Becoming a Verified Merchant on Pinterest

Giovanni Miranda
April 8, 2020
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Pinterest
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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