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TikTok

Advanced Selling Techniques for TikTok Shop

TikTok Shop offers a suite of features designed to turn your social interactions into transactions. But that’s just a small part of what you can do to market and sell your products with TikTok Shop. Read on to learn advanced selling techniques for your TikTok Shop.

Posted on 
Dec 1, 2023
  by
Bryan Falla
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Product Data

The Impact of Poor Product Data on Campaign Performance

In ecommerce, product data serves as the foundation for campaign performance. Continue reading to discover how to prevent poor product data from impacting your campaign performance.

Posted on 
Nov 29, 2023
  by
Carlos Rodriguez

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TikTok

Connecting Your Catalog and Syncing Orders on TikTok Shop

Managing product feeds effectively and ensuring that orders are synced are not just routine chores; they're the backbone of your business on TikTok Shop. Get them wrong, and you risk inventory mishaps, delayed orders, and a poor customer experience. Continue reading to learn how you can take the easy road while setting up your TikTok Shop for success.

Posted on 
Nov 29, 2023
  by
Bryan Falla

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TikTok

Setting Up Your TikTok Shop

TikTok's unique blend of content and commerce means you're not just setting up another online store; you're creating an interactive experience built around your Shop. This involves navigating through eligibility criteria, integrating ecommerce platforms, and optimizing product feeds—all while ensuring compliance with TikTok's ecommerce policies. Read on to learn how to set up your TikTok shop for success.

Posted on 
Nov 15, 2023
  by
Bryan Falla

Read More
TikTok

Content Creation for TikTok Shop

Creating content that's both engaging and "shoppable" is no small feat, especially when you're venturing into a new platform that comes with its own set of rules and algorithms. Read on to learn how anyone can create winning content on TikTok Shop.

Posted on 
Nov 13, 2023
  by
Bryan Falla

Read More
Data Feeds

Data Feeds and ROI: The Unseen Connection

In ecommerce, Return on Investment (ROI) isn't just a buzzword—it's a critical metric that quantifies the profitability of your business efforts. Continue reading to decode this unseen connection.

Posted on 
Nov 7, 2023
  by
Carlos Rodriguez

Read More
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Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings

Giovanni Miranda
January 25, 2022
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Google

Delight Shoppers and Boost Conversions With Google Promotions

Giovanni Miranda
January 18, 2022
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Google

8 Ways to Prepare Your Product Data for Top Marketplace Performance

Giovanni Miranda
January 10, 2022
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Product Data

6 Best Practices to Improve Your PPC Feed Management Workflow

Giovanni Miranda
December 29, 2021
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How to Set Up Google Enhanced Conversions to Improve Conversion Tracking

Giovanni Miranda
December 20, 2021
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Google

How to Scale Your Agency Using SaaS Partners

Bryan Falla
November 29, 2021
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Ecommerce

The Impact of Poor Product Feed Management

Giovanni Miranda
November 17, 2021
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Product Data

Boost Holiday Sales with Microsoft Advertising

Giovanni Miranda
November 12, 2021
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Microsoft

More Free Ways to Reach Shoppers this Holiday Season

Bryan Falla
November 12, 2021
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Ecommerce

11 Ecommerce Myths You Should Start Ignoring Today

Bryan Falla
November 11, 2021
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Ecommerce

What is a SKU and Why It’s Crucial to Your Ecommerce Success

Bryan Falla
November 10, 2021
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Product Data

Product Feed Basics: Product Feed Distribution

Giovanni Miranda
October 21, 2021
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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