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Ecommerce

5 Product Listing Optimization Tricks You’ve got to Try

Feed optimization is something that needs to be continuously worked on. Here we’ve rounded up some tips to help get your feed in shape before the shopping season is in full swing.

Posted on 
Oct 24, 2017
  by
Nicole Santoro

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Ecommerce

The 7 Essential Elements of a Product Listing Ad

Here’s a look at the 7 PLA elements that will (most likely) never go out of style:

Posted on 
Oct 23, 2017
  by
Nicole Santoro

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Amazon

9 Must-Have Features to Look for in an Amazon Listing Tool

More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.

Posted on 
Oct 20, 2017
  by
Bryan Falla

Read More
Ecommerce

6-Step Guide to Increase Ecommerce Profits Using Analytics

Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.

Posted on 
Oct 19, 2017
  by
Bryan Falla

Read More
Ecommerce

Preventing 5 Common Product Listing Mistakes

Here are five of the most common (and costly) product listing mistakes, and how to fix them.

Posted on 
Oct 18, 2017
  by
Nicole Santoro

Read More
Walmart

Is Selling on Walmart Right for You?

In this post we look at some of the sellers who should immediately consider hopping on the Walmart marketplace bandwagon.

Posted on 
Oct 18, 2017
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

What is the Buy Box?

Nicole Santoro
September 12, 2018
Amazon

FBA vs. FBM: What Should I Choose?

Nicole Santoro
September 12, 2018
Amazon

The 4 Keys to Winning the Buy Box

Nicole Santoro
September 14, 2018
Amazon

Why Ratings/Reviews Matter to Google and Amazon

Nicole Santoro
September 14, 2018
Ecommerce

3 More Ways to Reach Tons of Amazon Shoppers

Nicole Santoro
September 17, 2018
Amazon

Proven Techniques For Google Shopping Campaign Optimization

Bryan Falla
September 18, 2018
Google

Holiday Prep Checklist for Online Retailers (2021)

Giovanni Miranda
October 28, 2021
Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

Giovanni Miranda
October 10, 2019
Ecommerce

Top 10 Channel Mix

Giovanni Miranda
September 24, 2018
Ecommerce

How to Implement Amazon Sponsored Products

Nicole Santoro
September 27, 2018
Amazon

Why You Should Use Amazon Sponsored Products

Nicole Santoro
October 1, 2018
Amazon

What’s new in Walmart V3?

Nicole Santoro
October 3, 2018
Walmart
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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