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Ecommerce

Why You Should Keep Your Online Store and Product Feeds Separate

Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.

Posted on 
Sep 9, 2017
  by
Bryan Falla

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Google

Walmart and Google Are Joining Forces – Are You Ready?

Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.

Posted on 
Sep 6, 2017
  by
Bryan Falla

Read More
Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Posted on 
Sep 1, 2017
  by
Nicole Santoro

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Ecommerce

One Simple Secret for Boosting Online Retail Sales

Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.

Posted on 
Aug 3, 2017
  by
Bryan Falla

Read More
Amazon

How to Promote Your Products on Amazon Spark

Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.

Posted on 
Jul 27, 2017
  by
Nicole Santoro

Read More
Google

How to Use Competitive Research to Make Gains on Google Shopping

The traffic from your Google Shopping campaigns can come in droves. But if that traffic also has a high bounce rate, a low session duration or few pages per session, it's clear that something is wrong.

Posted on 
Jul 21, 2017
  by
Dennis Moons

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Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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How to Scale Your Agency Using SaaS Partners

Bryan Falla
November 29, 2021
Ecommerce

The Impact of Poor Product Feed Management

Giovanni Miranda
November 17, 2021
Product Data

Boost Holiday Sales with Microsoft Advertising

Giovanni Miranda
November 12, 2021
Microsoft

More Free Ways to Reach Shoppers this Holiday Season

Bryan Falla
November 12, 2021
Ecommerce

11 Ecommerce Myths You Should Start Ignoring Today

Bryan Falla
November 11, 2021
Ecommerce

What is a SKU and Why It’s Crucial to Your Ecommerce Success

Bryan Falla
November 10, 2021
Product Data

Product Feed Basics: Product Feed Distribution

Giovanni Miranda
October 21, 2021
Product Data

Product Feed Basics: Product Feed Creation

Giovanni Miranda
October 21, 2021
Product Data

Product Feed Basics: Data Ecosystems

Giovanni Miranda
October 21, 2021
Product Data

Product Feed Basics: Product Identifiers

Giovanni Miranda
October 21, 2021
Product Data

Product Feed Basics: Product Attributes

Giovanni Miranda
October 21, 2021
Product Data

Product Feed Basics: Product Feed File Formats

Giovanni Miranda
October 21, 2021
Product Data
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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